by Nick Bennett
Becoming an entrepreneur takes grit. Deciding to do it solo takes courage. This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.
Language
🇺🇲
Publishing Since
2/19/2024
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1 available
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0 available
April 25, 2025
<p><br>Renee Lynn Frojo is a writer, strategist, and former journalist who’s built multiple creative ventures—from food blogs to online magazines to a thriving content consulting business.</p><p><br>In this episode, Renee shares why she’s walking away from one-to-one client work and betting big on herself (again). She opens up about evolving as a solopreneur, finding clarity through experimentation, and what it really takes to stay motivated when the initial spark fades. From a press badge in D.C. to building a food blog from scratch, Renee traces how every chapter of her career has uniquely prepared her to help others tell their stories—and now, to launch A Good Reputation, a new newsletter about building businesses with intention and integrity.</p><p>(00:00) Intro</p><p>(01:03) Getting traction on LinkedIn by breaking the mold</p><p>(02:21) Why she stopped trying to be an “expert”</p><p>(03:35) How Renee approaches honest writing</p><p>(05:12) Writers she admires and what she’s learned from them</p><p>(07:26) Going back to journalism roots</p><p>(11:00) The turning point to go solo</p><p>(14:06) Her first blog, Make It Like A Chef</p><p>(15:42) Why 10K followers wasn’t enough</p><p>(17:46) Selling Woman Born and entering consulting</p><p>(19:44) Building a content business and evolving again</p><p>(22:06) When discomfort means it’s time to pivot</p><p>(24:05) The compounding value of all her projects</p><p>(27:03) Launching A Good Reputation</p><p>(29:31) Turning down clients to make space</p><p>(32:28) Escaping the one-to-one “freelance trap”</p><p>(34:08) Moving toward cohorts and courses</p><p>(35:56) Making the leap (with a safety net)</p><p>(43:00) Lessons she’d do differently</p><p>(44:33) What she’s building next</p><p><br></p><p>Follow Renee on LinkedIn: <a href="https://www.linkedin.com/in/renee-lynn-frojo/">https://www.linkedin.com/in/renee-lynn-frojo/</a></p><p>Check out A Good Reputation: <a href="https://www.reneelynnfrojo.com/">https://www.reneelynnfrojo.com/</a></p><p>--</p><p>Create your next digital offer: <a href="https://harnessandhone.com/">https://harnessandhone.com/</a> </p><p>Join Full Stack Solopreneur: <a href="https://fullstacksolo.com/">https://fullstacksolo.com/</a></p><p>Download the free roadmap: <a href="https://fullstacksoloroadmap.com/">https://fullstacksoloroadmap.com/</a> </p>
April 18, 2025
<p>Alice Lemée is a writer, strategist, and creator of Internetly, a newsletter exploring identity, creativity, and online business. </p><p><br>In this episode, Alice opens up about the moment she realized freelancing wasn’t her long-term path, how she coined the concept of “Creator Gravity,” and why building something meaningful requires messy, unglamorous work behind the scenes. From a failed music internship during COVID to going viral on Twitter, Alice shares how she turned rejection into a full-time writing career—eventually building newsletters for top creators like Miss Excel and growing an audience of her own. </p><p>(00:00) Intro</p><p>(03:36) Discovering Medium and writing about scams</p><p>(08:01) How a viral Twitter thread launched her freelance career</p><p>(12:57) Landing early clients and building momentum</p><p>(15:18) Creating value through curation, not expertise</p><p>(20:06) The highs and lows of freelancing</p><p>(23:54) Building Miss Excel’s newsletter from 50 to 392K</p><p>(26:30) The power of relationships and personal brand</p><p>(29:34) Launching Internetly as a creative outlet</p><p>(31:58) Why Alice walked away from the digital nomad lifestyle</p><p>(38:55) Coining “Creator Gravity” and building a new lens</p><p>(46:03) The importance of commitment to the craft</p><p>(48:30) Detaching from metrics and trusting the process</p><p>(49:56) Letting go of a past identity to make room for what’s next</p><p>(51:19) Building the Creator Gravity cohort</p><p><br></p><p>Follow Alice on LinkedIn: <a href="https://www.linkedin.com/in/alicelemee/">https://www.linkedin.com/in/alicelemee/</a></p><p>Work with Alice Lemée: <a href="https://www.alicelemee.com/">https://www.alicelemee.com/</a></p><p>Subscribe to Internetly: <a href="https://internetly.substack.com/">https://internetly.substack.com/</a></p><p>--</p><p><br></p><p>Create your next digital offer: <a href="https://harnessandhone.com/">https://harnessandhone.com/</a> </p><p>Join Full Stack Solopreneur: <a href="https://fullstacksolo.com/">https://fullstacksolo.com/</a></p><p>Download the free roadmap: <a href="https://fullstacksoloroadmap.com/">https://fullstacksoloroadmap.com/</a> </p>
April 11, 2025
<p>Devin Reed is a content strategist, solopreneur, and creator of The Reeder—a content consultancy and newsletter helping B2B brands stand out by owning a single word in their market. </p><p>In this episode, Devin opens up about his journey from head of content at Gong and Clari to running his own business full-time. He shares the mindset shift that helped him overcome self-doubt, the moment he realized VP life wasn’t for him, and how he designed an intentional business with built-in client graduation. Devin also explains why clarity beats cleverness, how to build content that sells without selling, and why he believes content should be synonymous with credibility—not just clicks.</p><p>(00:00) Intro</p><p>(00:46) Starting Read Between the Lines</p><p>(03:39) Building shows that break the mold</p><p>(06:35) Why Devin didn’t go solo after Gong</p><p>(09:54) The turning point at Clari</p><p>(13:35) Starting The Reeder on the side</p><p>(18:46) Devin’s evolving business model</p><p>(22:54) The reality behind “passive” income</p><p>(26:16) Why people actually buy from Devin</p><p>(29:11) The one-word principle of mindshare</p><p>(34:07) What category creation really takes</p><p>(40:14) Why Devin ditched long retainers</p><p>(43:03) Raising rates with confidence</p><p>(45:26) Pricing based on real impact</p><p>(46:05) What Devin’s building next</p><p><br></p><p>Follow Devin on LinkedIn: <a href="https://www.linkedin.com/in/devinreed/">https://www.linkedin.com/in/devinreed/</a></p><p>Subscribe to The Reeder: <a href="https://thereeder.co">https://thereeder.co</a></p><p>Check out Devin’s playbook: <a href="https://www.thereeder.co/courses/content-that-converts">https://www.thereeder.co/courses/content-that-converts</a></p><p>--</p><p><br></p><p>Create your next digital offer: <a href="https://harnessandhone.com/">https://harnessandhone.com/</a> </p><p>Join Full Stack Solopreneur: <a href="https://fullstacksolo.com/">https://fullstacksolo.com/</a></p><p>Download the free roadmap: <a href="https://fullstacksoloroadmap.com/">https://fullstacksoloroadmap.com/</a> </p>
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