by Reply Two
3:03 is a podcast for the inbox-obsessed by Reply Two. Handcrafted, boring long-form insights meet AI magic for short attention spans. Pure gold.
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🇺🇲
Publishing Since
4/13/2025
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April 28, 2025
<p><strong>Episode 12: A Creator's guide to A/B testing</strong>. In this episode we tackle that gut-punch feeling when your carefully crafted newsletter disappears into subscribers' inboxes without a trace. Learn how to shift from guesswork to data-driven strategies that work. </p><p>So, this one is really all about answering the questions: "<a href="https://replytwo.com/wiki/a-b-testing">What is A/B Testing</a>?" and "How to get started with A/B Testing?".</p><p>We'll cover which elements to test so you can understand what truly resonates with readers. Plus, discover why focusing your tests (and avoiding common mistakes) leads to those compound gains that separate growing newsletters from stagnant ones. Featuring real-world examples where tiny changes delivered major engagement boosts.<br><strong>Timestamps</strong>:</p><ul><li>00:00 The newsletter black hole phenomenon</li><li>00:55 Why data beats gut feelings every time</li><li>01:24 Split testing explained (without the jargon)</li><li>03:15 Real creators, real results</li><li>05:13 What elements actually move the needle</li><li>09:42 The "test one thing" rule you can't ignore</li><li>12:39 How most creators shoot themselves in the foot</li><li>13:54 Small gains → big results (compound interest for newsletters)</li><li>15:30 Your first test: simpler than you think</li><li>16:46 From spreadsheet tears to actionable insights</li></ul><p><strong>Some free Reply Two resources available 24/7</strong></p><ul><li>Listen at <a href="https://replytwo.com/podcast">https://replytwo.com/podcast</a></li><li>Wiki and Prompt Library: <a href="https://replytwo.com/wiki">https://replytwo.com/wiki</a></li><li>Boring Long Form: <a href="https://replytwo.com/wiki/a-b-testing">https://replytwo.com/wiki/a-b-testing</a></li></ul><p><strong>Shout out to Dan Oshinsky and Inbox Collective for their insights: </strong><a href="https://inboxcollective.com/a-list-of-things-you-can-a-b-test/">https://inboxcollective.com/a-list-of-things-you-can-a-b-test/</a></p>
April 24, 2025
<p><strong>Episode 8: Overcoming the creator's paradox one realization at a time. </strong>In this episode, we follow Cora, a fictional creator based on very real pain, as she scales her newsletter to 48,000+ subscribers… and nearly burns out doing it. What starts as success becomes a trap. The better she gets at delivering value, the less time she has to create it. We walk through her failed attempts to offload the work with freelancers, generalists, marketing agencies, and the breakthrough that came from finding a true newsletter operations partner.</p><p><br>This episode is for any creator stuck doing too much, too manually, for too long. We break down what actually helps, what doesn’t, and how to buy back your time without giving up growth.</p><p>Stuck in newsletter ops hell? You don’t need more hours, you might need the right <a href="https://replytwo.com/email-marketing-company">email marketing company</a>.<br><strong>Timestamps:</strong></p><ul><li>00:00 The creator’s dilemma</li><li>00:51 Meet Cora and the paradox of growth</li><li>01:30 What happens when ops take over</li><li>06:55 Freelancers, agencies, and dead ends</li><li>11:32 The turning point</li><li>15:51 What changed when she finally got help</li><li>18:40 Lessons for any creator feeling stuck</li><li>19:52 Is it time to get your time back?</li></ul><p><strong>Some free Reply Two resources available 24/7</strong></p><ul><li>Listen at <a href="https://replytwo.com/podcast">https://replytwo.com/podcast</a></li><li>Wiki and Prompt Library: <a href="https://replytwo.com/wiki">https://replytwo.com/wiki</a></li><li>Boring Long Form: <a href="https://replytwo.com/email-marketing-company">https://replytwo.com/email-marketing-company</a></li></ul>
April 23, 2025
<p><strong>Episode 7: A recurring affiliate program that works: </strong>In this episode, we break down how we turned casual referrals into a fully structured recurring affiliate program. We share how we went from “we should probably reward people” to building a clean recurring affiliate program prototype. You’ll learn how we designed for sustainability, why simple tools beat custom code (at first), and how to structure commissions in a way that keeps everyone motivated. </p><p>Whether you’re building your own <a href="https://replytwo.com/wiki/recurring-affiliate-program">recurring affiliate program</a> or just want a better one to join, we lay it out step by step. And yes, you can steal the whole thing.<br><strong>Timestamps:</strong> </p><ul><li>00:00 Creator dreams, meet reality</li><li>00:29 What makes a top recurring affiliate program</li><li>00:46 Our unplanned word-of-mouth engine</li><li>01:51 Building an affiliate program without breaking things</li><li>05:03 Why we skipped high-commission traps</li><li>07:03 How to choose affiliate programs that won’t burn out</li><li>07:46 Starting your own recurring affiliate program</li><li>09:11 Affiliate marketing without the cringe</li><li>13:47 Promotion that doesn’t feel like selling</li><li>15:02 Future-proofing your affiliate strategy</li><li>16:28 Wrapping it up, make it sustainable or don’t bother</li></ul><p><strong>Some free Reply Two resources available 24/7</strong></p><ul><li>Listen at <a href="https://replytwo.com/podcast">https://replytwo.com/podcast</a></li><li>Wiki and Prompt Library: <a href="https://replytwo.com/wiki">https://replytwo.com/wiki</a></li><li>Boring Blog Post: <a href="https://replytwo.com/blog/building-a-top-recurring-affiliate-program">https://replytwo.com/blog/building-a-top-recurring-affiliate-program</a> </li><li>Boring Long Form: <a href="https://replytwo.com/wiki/recurring-affiliate-program">https://replytwo.com/wiki/recurring-affiliate-program</a></li></ul>
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