Ruth Furman (https://ruthfurman.com) joins Kri Edholm to discuss the importance of PR and media for small business owners. Kri and Ruth cover topics such as the value of media exposure, the difference between earned and owned media, and the power of backlinks for SEO. Ruth provides tips for leveraging PR and media opportunities, including using photos in recaps and sharing shareable links. She emphasizes the importance of having a website and regularly updating it with relevant content. Overall, the conversation highlights the
21 Aug 2024
Leveraging LinkedIn for Business Growth
In this episode, Takshi Chopra (https://www.linkedin.com/in/takshi-content-strategy/) shares insights on how to leverage LinkedIn as a platform for business growth.
11 Jul 2024
The Power of WordPress for Building a Website
In this conversation, Kri Edholm and John Hawkins discuss the benefits of using WordPress for building websites. They address misconceptions about WordPress, the differences between hosted WordPress and WordPress as a platform, and the importance of owning your own website. They also touch on the ease of using WordPress, the role of AI in content creation, and the value of original and unique content for SEO. They emphasize the importance of having a website for businesses and highlight the supportive WordPress community. John also shares his advice for beginners who want to build their own website.
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