Activate Your Audience!

About Activate Your Audience!

Welcome to Activate Your Audience podcast! Here, you'll find a range of episodes discussing all aspects of brand activation and audience engagement, from the latest industry trends to expert insights and best practices.We will delve into topics such as events and experiential marketing, business tips and tricks, and creating experiences, all with the goal of helping you achieve your goals and drive customer engagement.Tune in to learn from the experts and get inspiration for your own brand activation strategies. Subscribe to stay up-to-date on new episodes and join the conversation on @BeImperial on Instagram. Let's activate you, your brand, and your audience together! Learn more about how IBA can support your even'ts team at your brand activations https://iba.imperialbrandingagency.com/i3ba

Publisher

Imperial Branding Agency

Category

business

Language

en

Explicit

No

First episode

1 Feb 2023

Latest episode

21 Jun 2024

Latest episodes

37 episodes in the feed.

1. 

   21 Jun 2024

   Emanuel Rose - Mastering Modern Marketing: Data Storytelling and Mindful Tech

   Unlock the secrets to mastering modern marketing with our special guest, Emmanuel Rose, founder of Strategic eMarketing. Emmanuel shares his 30 years of experience in the ever-changing marketing landscape, providing deep insights into how real-time data and low-cost A-B testing can revolutionize your approach. On this episode of "Activate Your Audience," Emanuel Rose dives into modern marketing strategies, emphasizing the power of data storytelling and the mindful use of technology. Discover what inspired his focus on data storytelling and learn practical techniques for integrating these strategies into your business. Learn how to adopt a fail-fast mentality suitable for both startups and established brands, and discover the art of blending data-driven strategies with compelling storytelling to create human-centric campaigns that truly connect with your audience. Emanuel shares insights on reclaiming concentration and productivity in a tech-saturated world. He discusses using grayscale phone settings, scheduling daily white space, and balancing digital interactions with nature to stay inspired and effective. Tune in for valuable takeaways on leveraging data-driven storytelling, mindful technology use, and maintaining a competitive edge in marketing. Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience! Subscribe to the podcast for more great episodes! Activate Your Audience! (https://open.spotify.com/show/5DgGXkavGDv2CS1NwfDUsm) Share and comment below to let us know what you think. Need help and support activating your audience? Check us out here (https://iba.imperialbrandingagency.com/i3ba) Learn more about IBA (https://www.imperialbrandingagency.com/) If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at hello@imperialbrandingagency.com Connect on LinkedIn (https://www.linkedin.com/in/luisfelipeg/) See our work (https://docs.google.com/presentation/d/1O1jv-teVJkLzjEkTPZ_fee-oO92uplLA8RhsBFyw4jM/mobilepresent?slide=id.ge9e7082e8b_0_0)

2. 

   14 Jun 2024

   Dax Callner - Elevating Event Strategy with Measurable Impact and Human Connection

   Get ready to elevate your strategy with insights from Dax Callner, a veteran strategist who has worked with the likes of Amazon, Meta, Samsung, and Salesforce. In this episode, Dax takes us through his remarkable career trajectory, sharing his expertise on making strategic insights accessible and the evolving landscape of event measurement. Learn how multi-channel marketing plans are integrated and the advancements, alongside challenges, in quantifying ROI for events. Discover what it takes to craft compelling event strategies and Requests for Proposals (RFPs) that stand out. Dax emphasizes the essential components of creating impactful events, including the power of human connection and delivering high-quality content that adds real value to your audience. We'll also touch on the importance of sustainability, diversity, equity, and inclusion in event planning, and Dax offers practical advice on what makes an excellent RFP—clarity, context, and attention to detail. Strengthen your client and agency relationships with Dax's tips on effective briefing and strategic partnerships. Learn why fostering trust and transparency in client communications is vital and how an ideal brief can unleash creative freedom. We also delve into the work of the Experiential Marketing Measurement Coalition (EMFC) and its mission to enhance data measurement standards within the event marketing industry. Don't miss out on Dax's valuable advice and drop a message on his LinkedIn (https://www.linkedin.com/in/daxcallner/) to let him know your thoughts on this episode. Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience! Subscribe to the podcast for more great episodes! Activate Your Audience! (https://open.spotify.com/show/5DgGXkavGDv2CS1NwfDUsm) Share and comment below to let us know what you think. Need help and support activating your audience? Check us out here (https://iba.imperialbrandingagency.com/i3ba) Learn more about IBA (https://www.imperialbrandingagency.com/) If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at hello@imperialbrandingagency.com Connect on LinkedIn (https://www.linkedin.com/in/luisfelipeg/) See our work (https://docs.google.com/presentation/d/1O1jv-teVJkLzjEkTPZ_fee-oO92uplLA8RhsBFyw4jM/mobilepresent?slide=id.ge9e7082e8b_0_0)

3. 

   7 Jun 2024

   Hasmig Boyajian - Designing Events with Innovative Flair

   Join us for an inspiring conversation with Hasmig Boyajian, the visionary behind PLANiT LA, as she unveils her 18-year journey in full-service event planning. From her roots in hospitality management to founding her successful company, Hasmig shares how she turns clients' dreams into unforgettable experiences. Discover the art of experience design, from grand celebrations to intimate gatherings. Hasmig takes us through her collaborative process, highlighting the importance of asking the right questions and learning from past events to refine future ones. We explore innovative brainstorming techniques, like incorporating wellness activities and the emotional impact of nostalgia, showcased by her heartwarming ice cream-themed event. Hasmig also shares her insights on risk-taking and the crucial role of open communication in exceeding client expectations. Effective vendor communication is key to seamless event execution. Hasmig discusses setting clear expectations and ensuring professionalism. Reflecting on the impacts of COVID-19 and social movements, she balances stricter policies with maintaining quality and respect. We end on a creative note, emphasizing inclusive event planning, from themed parties to team-building activities, demonstrating how creativity and practicality merge to create memorable and impactful events. Hasmig's expert tips and captivating stories will inspire anyone passionate about event planning. Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience! Subscribe to the podcast for more great episodes! Activate Your Audience! (https://open.spotify.com/show/5DgGXkavGDv2CS1NwfDUsm) Share and comment below to let us know what you think. Need help and support activating your audience? Check us out here (https://iba.imperialbrandingagency.com/i3ba) Learn more about IBA (https://www.imperialbrandingagency.com/) If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at hello@imperialbrandingagency.com Connect on LinkedIn (https://www.linkedin.com/in/luisfelipeg/) See our work (https://docs.google.com/presentation/d/1O1jv-teVJkLzjEkTPZ_fee-oO92uplLA8RhsBFyw4jM/mobilepresent?slide=id.ge9e7082e8b_0_0)