A podcast about Demand gen and b2b marketing.
We mashup up content like CMO interviews, case studies, how to's, and trending topics.
This is a one stop shop for marketers to get their marketing fix outside their jobs.
EP# 9 - The right marketing mix | Physical Vs Digital
In this episode i was joined by our regular guest Rahul Bakaya - Head of marketing at Prospecta software.
At the time of recording this it is the end of 2022 and teams are planning for the year ahead and discussing budget allocations.
This is a crucial period to decide what marketing programs will get what budgets, the competition is primarily between digital Vs physical/field marketing.
Here are the highlight topics of the episode:
1- Role of digital and physical in the marketing mix
2- How to plan for physical events
3- Which channel should have more funding?
4- How Prospecta is bracing itself for the economic uncertainty ahead
8 Nov 2022
EP#8 - Process Design thinking with Ben Le Ralph
Ben Le Ralph is the CEO of Impact Positive.
He has spent the last 15 years helping some of Australia’s largest and most iconic purpose-driven organizations design human-centered systems and processes and utilize cutting edge technology to scale their organizations without the undesirable side effects of accelerated growth.
In this episode we talk about some of the key points around process and system design like:
- At what stage should we start thinking about process design and org design
- How to overcome the loss of qualitative feedback that comes with automation
- Who should own system design and automation in the organization?
- What parts of the business should not be automated?
- A framework for systemization
- Automation in marketing
- Systems for large vs small business
- How to optimize existing processes for better UX
- Biggest miss from an automation standpoint
- Role of tech in strategy?
- Biggest challenge as a SaaS founder?
Ben has offered a free subscription to the users who signup after listening to this.
You can claim the free subscription at:
https://www.impactpositive.co/
For recommendations and feedback, write to us at:
AOR@rumors.com.au
Enjoy!
7 Nov 2022
Ep#7 - B2B marketing Fundamentals with John James
In this episode we were joined by Mr John James. John is a marketing consultant with almost a decade of marketing experience. He is one of those marketers who believe in marketing beyond just numbers and work with the fundamentals of marketing which are the 4Ps.
He is the host of Champagne Strategy podcast where he has interviewed top B2b marketing personalities like Chris Walker and Brent Annells.
We asked John to clarify a lot of confusion around Growth, Content, Brand and some other marketing basics.
If you enjoy this episode be sure to leave a rating, or
Visit Us: www.rumors.com.au
Email: AOR@rumors.com.au
Enjoy!
11 Oct 2022
EP#6 - HOW TO DO MARKETING FOR TRADITIONAL INDUSTRIES?
Gabby Torres is the head of growth at Matrak.
11 Oct 2022
EP#5 - What is brand tracking?
Our guest Angeley Mullins is the CMO of Latana a b2b saas company focused on brand tracking. We dived into various aspects of marketing particularly D2C marketing and tactical Brand marketing.
11 Oct 2022
EP#4 - Ex Facebook and Uber on startups and growth
Our guest in this episode is Mr. Brent Annells who is currently a CMO at a web 3.0 startup "Smart Token Labs". Brent has been in the startup and marketing space for over 30 years now. In this episode we dive into growth strategies for web 2 and web 3 startups , category creation , communities , culture and much more.
10 Oct 2022
EP#3 - Wisdom from a VC / Marketer
Our guest Shafaat Hashmi is a VC, marketer and a seasoned business man. In this episode we talked to him everything from starting a business to investors outlook on current market conditions. Timestamps:
2:03 - What are early signs of entrepreneurship qualities?
4:24 - How to choose the right business?
8:47 - Essentials for a successful startup
10:59 - Considerations for building a modern company
15:17 - Importance of branding for a startup
19:31 - Role of marketing in revenue
23:10 - What metrics to focus on?
26:18 - Integrated precision marketing
28:18 - Determining product market fit
33:58 - How to create product market fit?
34:17 - Category creation
35:35 - Do you need a brand story?
10 Oct 2022
EP#2 - What do do in your first 90 days as a Marketer?
Our guest Rahul Bakaya, is the head of marketing at Prospecta software. He helps us to answer the following questions:
1- How to shift from a marketing coordinator to marketing manager role?
2- Steps to take in your first 90 days as a marketing manager.
3- Marketing strategy for an early tech startup
4- How to build a marketing function from the start
5- How to achieve sales and marketing alignment
10 Oct 2022
EP#1 | B2B Marketing and Demand generation Fundamentals
Rahul Bakaya head of marketing at Prospecta software joins us to discuss the fundamental concepts of B2B marketing for SaaS. We clarify
what is demand generation
difference between lead generation and demand generation
dark social
b2b VS b2c marketing
And much more.
If you would like to share feedback or queries write to us at
aor@rumors.com.au
or visit us at
www.rumors.com.au (//www.rumors.com.au)
ENJOY!
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