Ashes to Apex Podcast

About Ashes to Apex Podcast

Welcome to Ashes to Apex, the podcast where resilience takes center stage. Hosted by Joshua Belland, this show delves into the raw, unfiltered journeys of entrepreneurs who've stared down life's darkest valleys—addiction, burnout, divorce, devastating setbacks—and climbed their way back to the summit. Each episode pulls back the curtain on the mental health struggles too often hidden behind success stories. Through candid conversations, guests share how they rose from the ashes, rebuilt their lives, and found a higher purpose beyond the bottom line. More than a business podcast, Ashes to Apex is a powerful reminder that personal growth often comes through pain—and that triumph is sweetest after the toughest climbs. Whether you're an entrepreneur fighting your own battles, or simply seeking authentic stories of grit and rebirth, you'll find inspiration, solidarity, and hope here. Join us as we explore what it truly means to turn setbacks into a new apex.

Publisher

Joshua Belland

Category

business

Language

en

Explicit

No

First episode

8 Jul 2025

Latest episode

28 Oct 2025

Latest episodes

10 episodes in the feed.

1. 

   28 Oct 2025

   Eps 9: Simplifying Mental Health for Entrepreneurs w/ Dr. Mark Mayfield

   On this Ashes to Apex episode, Dr. Mark Mayfield—licensed professional counselor and assistant professor at Colorado Christian University—joins Joshua to unpack the mental health realities entrepreneurs face: loneliness, burnout, anxiety, and the pressure to "have it all together." Drawing from his new book The Mental Health Handbook for Ministry (and themes from The Path to Wholeness), Dr. Mayfield translates complex psychology into simple, actionable steps any leader, parent, or founder can use. We talk proactive care vs. crisis mode, why exercise beats "quick fixes," how hope and service literally rewire the brain, and practical ways to build community so depression can't grow in the dark. Whether you lead a team, a business, a church—or your family—this conversation is a grounded guide to staying healthy while pursuing purpose. Books Referenced: The Mental Health Handbook for Ministry: https://a.co/d/6CLjab8 The Path to Wholeness: https://a.co/d/ceIEhow

2. 

   6 Oct 2025

   Eps 8: Jeremy Bran - From Hustle to Surrender

   Ashes to Apex — Jeremy Bran: From Hustle to Surrender Entrepreneur Jeremy Bran built—and rebuilt—more than a few careers: from launching a wedding photography company with his wife, to sourcing multifamily deals in Montrose, to co-founding a construction firm serving restaurants and retail across TX/LA/MS/OK. But after a costly project, high-interest loans, and the weight of payroll, Jeremy hit a wall that forced a deeper question: what does success look like when you stop doing it in your own strength? In this honest, faith-forward conversation, Jeremy opens up about anxiety, pride, validation, and the habits that numbed the pressure—as well as the turning points: journaling prayers, eight months sober, “unhurried time with God,” and daily rhythms that brought peace and clarity. He shares how surrender reshaped his marriage, business, and calling—culminating in a bold next step toward church planting (Foundation Church), mentorship, and upcoming missions work in Sri Lanka. If you’ve ever carried the weight of a team, a family, or your own expectations, this episode is a lifeline. You'll hear: How repeated pivots (photography → real estate → construction) forged perseverance The moment Jeremy traded control for surrender—and what changed after Practical rhythms: early-morning quiet, prayer, community, and journaling Money, mistakes, and making payroll: when to ask for help and seek wise counsel A new calling to serve Gen Z and urban communities through church planting Subscribe, share with a friend who needs encouragement, and tag us with your takeaways.

3. 

   18 Sept 2025

   Eps 7: The Winning Mindset w/ Josh Lowrey

   Entrepreneur and investor Josh Lowrey sits down for a raw, funny, and deeply honest conversation about winning, losing, and why your mindset is your most valuable asset. From leaving his family business out of sheer grit to scaling a portfolio of companies that once hit 1,800 employees, Josh unpacks the seasons of ambition—chip-on-the-shoulder beginnings, hard resets, faith, and the discipline it takes to keep going when no one is coming to save you. You’ll hear how he learned to set 10× goals and reverse-engineer them, protect his energy by ejecting negativity fast, and transition from scrappy founder to builder of leaders. There’s plenty of color too—like almost doing a national donut tour, 4:30 a.m. routines, a hailstorm at 14,000 feet, and why you can’t live on the mountaintop. In this episode: How spite sparked entrepreneurship—and why “winning” needed a new definition The moment he realized no one is coming to save you (and what to do next) Surviving an oil crash, COVID, and six years of headwinds without quitting Morning discipline, energy boundaries, and avoiding negativity at all costs From visionary to organization builder: finding the right integrators (Rocket Fuel) Paying it forward: creating owners, not employees Faith, family, Young Life, and leading under pressure without spreading panic The mountaintop vs. the valley: why you recharge up high but live down below The playbook: set your biggest goal, multiply by 10, and build the structure to get there If you’re a founder, operator, or anyone who feels the weight of responsibility, this one’s a masterclass in mindset, leadership, and building companies (and people) that last. Follow Ashes to Apex on Instagram, TikTok, YouTube, and wherever you get your podcasts.

4. 

   8 Sept 2025

   Eps 6: Chris White - Recovery, Purpose, and the Entrepreneur’s Mindset

   When does sobriety end and recovery begin? Clinical mental health counselor and addiction specialist Christopher White joins JB to unpack the daily “marathon” of recovery, the traps entrepreneurs fall into, and why purpose—not perfection—keeps us moving forward. From Fifth Ward roots to building a practice that serves athletes, founders, and families, Chris blends science, faith, and hard-won wisdom you can use today. Episode Highlights Recovery vs. Sobriety: Why abstinence isn’t the finish line and how real recovery becomes a daily practice. Faith & Purpose: Seeing yourself as a vessel—and what to do if you’re not sure you believe in a higher power. Athletes & Injury: Painkillers, self-deception, and the culture that teaches us to “play hurt.” Brain Science, Simply: The amygdala, dopamine, and why survival mode hijacks your best intentions. Comorbidities & Misdiagnosis: Hidden challenges (autism, bipolar, BPD) and the risk of self-medicating. Tech & Social Media Addiction: “Digital dope,” blue light, and the question everyone should ask: Do you use your phone, or does it use you? Founder Traps: Control as an illusion, burnout cycles, and building leaders so you can step away. The WRAP Toolkit: Practical ways to interrupt triggers—walks, workouts, check-ins, and gratitude reps. Gratitude That Works: Lowering the bar for happiness and training your mind to notice what’s enough. From Setbacks to Setup: Reframing adversity as training for the next assignment. Mentioned by Chris Upcoming books: Addicted to More and Digital Dope Detox Private practice & support inquiries: (346) 280-1395 If this episode hits home, share it with a friend who’s building, healing, or both—and don’t forget to follow Ashes to Apex for more stories of resilience and growth.

5. 

   29 Aug 2025

   Eps 5: Amanda Orr - From Journalist to PR Powerhouse

   In this episode of Ashes to Apex, Joshua Belland sits down with Amanda, a former journalist turned PR strategist, whose story is nothing short of remarkable. With 20 years of journalism experience—working with outlets like Reuters and Dateline—Amanda transitioned into the world of public relations, where she’s handled high-stakes political campaigns and legal communications. Amanda shares how she leveraged her media expertise to secure a presidential commutation during the height of COVID, her bold leap into entrepreneurship after a life-altering divorce, and how she built a thriving PR firm that balances high-profile political work with deeply personal values. This conversation dives into: Amanda’s unconventional path into journalism without a college degree. The strategy behind her media campaigns, including how she caught the attention of President Trump. The challenges of entrepreneurship—pricing, delegation, and scaling a firm. Balancing career, faith, and motherhood through personal and professional trials. Why authenticity, resilience, and betting on yourself are the ultimate entrepreneurial traits. If you’ve ever wondered how to turn adversity into opportunity, or what it takes to build influence in journalism, politics, and business—this episode is a masterclass in grit, faith, and purpose. Amanda's Website: https://www.orrstrategygroup.com/

6. 

   21 Aug 2025

   Eps 4: From Corporate Stability to Purpose-Driven Strength with JD Shipley

   In this episode of Ashes to Apex, Joshua sits down with JD Shipley—husband, father, man of faith, and owner of Starting Strength Gyms. JD opens up about his remarkable journey from a stable career in oil and gas to discovering his true calling in strength coaching and entrepreneurship. What began as a personal quest to get stronger quickly grew into something far greater, as faith guided him toward a mission of helping others transform their lives through barbell training. JD shares how stepping away from financial security led him to a deeper sense of purpose, how the process of leading a gym reshaped his role as a husband and father, and why faith has been the foundation of his growth every step of the way. He also reflects on the challenges of building a team, the importance of personal accountability, and the life-changing impact strength training has had on his clients—from reversing health conditions to reclaiming confidence and independence. This is more than a story about fitness or entrepreneurship—it’s about resilience, calling, and the pursuit of purpose over profit. JD’s story is a powerful reminder that when you align your work with faith and conviction, growth follows in ways you never expect. JD's Website's: Starting Strength Houston: https://www.startingstrengthgyms.com/houston/ Starting Strength Katy: https://www.startingstrengthgyms.com/katy/ Joshua Belland: https://joshuabelland.com

7. 

   13 Aug 2025

   Eps 3: From Battlefield to Boardroom: Faith, Leadership & Purpose with Jay Fudickar

   In this powerful episode of Ashes to Apex, host Joshua Belland sits down with Army veteran, entrepreneur, and family man of faith, Jay Fudickar. From his early days growing up in Katy, Texas, to joining the Corps of Cadets at Texas A&M, enlisting in the Army, and serving in Iraq, Jay shares a candid and inspiring journey of resilience, leadership, and purpose. He opens up about facing life’s low points, the mental strength gained from military service, and the importance of faith, brotherhood, and human connection. Now the owner of Jay Riley Recruitment, Jay reflects on how lessons from the battlefield translate into business success, leadership, and building a meaningful life. This conversation dives deep into mental health, the dangers of isolation for men, the importance of strong relationships, and the discipline needed to balance work, family, and spiritual growth. Whether you’re a veteran, an entrepreneur, or simply someone striving to live with purpose, this episode offers wisdom, humility, and hope. Show Notes & Highlights From Katy to the Corps – Growing up in Texas, joining Texas A&M’s Corps of Cadets, and learning the value of discipline and camaraderie. Hitting Rock Bottom – Life on friends’ couches and the decision to enlist in the Army. Military Reality Check – Expecting lab work as a Chemical Operations Specialist but ending up on the front lines with an artillery unit. Deployment to Iraq – Life at “Mortar-rita-ville” and adapting to daily mortar fire, IED threats, and a new reality. Faith in the Field – How deployment deepened Jay’s relationship with God. Leadership Lessons – The difference between positional authority and influential, servant leadership. Transition to Recruitment – From Army recruiter to running his own agency, carrying over values of transparency and proper vetting. Mental Health & Brotherhood – Why men need trusted circles, the danger of isolation, and supporting those battling depression and PTSD. Entrepreneurship Challenges – Starting a business in 2020 during the pandemic and building resilience in uncertain times. Identity Beyond Occupation – Why your job should never define your worth. Balancing Work & Family – Avoiding complacency in relationships and staying present as a husband, father, and leader. Purpose & Calling – How recruiting aligns with Jay’s mission to help others achieve a better future. Special Offer – Jay shares a 10% discount for listeners on their first recruitment service. J. Riley Recruitment Website: https://jrileyrecruitment.com/

8. 

   2 Aug 2025

   Eps 2: John Reed on Faith, Recovery, and Building a Business That Serves

   🎙️ Ashes to Apex presents an incredibly raw and powerful episode with John Reed, founder of Soldier Glass. John’s story is one of true redemption—rising from the depths of addiction, prison, and brokenness to become a husband, father, business owner, and servant leader. In this conversation, John shares how God met him in his lowest moments, how faith became the cornerstone of his recovery, and why his business is more than a company—it’s a ministry. If you’ve ever felt hopeless, stuck, or wondered if God could use your broken story for something greater, this episode will speak directly to you. Episode Highlights: ✅ John’s journey from addiction and incarceration to entrepreneurship and faith ✅ The pivotal moment when he lost his job—and how it led to starting Soldier Glass ✅ How naming his business was inspired by scripture and his commitment to Christ ✅ The role prison played in saving his life and introducing him to Jesus ✅ Why vulnerability is the key to healing and long-term recovery ✅ Building a business as a ministry and mentoring others through adversity ✅ The ongoing struggle with control, fear, and learning to fully surrender to God ✅ How pouring into other men has been essential to his sobriety and calling ✅ Practical advice for anyone struggling to take the first step toward change 🔥 This episode is packed with faith, grit, and hope. Whether you’re battling addiction, navigating entrepreneurship, or simply looking for encouragement in your walk, John’s story is proof that God can take the ashes of our lives and build something beautiful. 👉 Listen now on Ashes to Apex and be inspired to keep fighting for your own redemption story. Soldier Glass Website: https://soldierglass.com/

9. 

   24 Jul 2025

   Eps 1 - Purpose Over Profit w/ Joe Orsak

   In this powerful episode of Ashes to Apex, host Joshua Belland sits down with longtime friend, serial entrepreneur, and worship leader Joe Orsak for a raw and heartfelt conversation about purpose, perseverance, and staying grounded in faith. From launching businesses as a child to weathering catastrophic losses, Joe shares the highs and lows of his entrepreneurial journey, revealing the hard-won lessons that shaped his identity and mission. Joe opens up about taking over his late mother’s security company, losing nearly everything during the pandemic, and building a multi-million dollar credit business—all while pursuing a deeper calling to teach, protect, and lead. With wisdom forged through adversity and a passion rooted in faith, Joe offers valuable insight for entrepreneurs navigating seasons of uncertainty. Whether you’re grinding through your next pivot or questioning your path, this episode is a reminder that your "why" is your anchor—and your greatest asset. Episode Highlights: 🎤 Joe’s early start in entrepreneurship: First business at 10, first employee at 13 📚 Balancing business with calling: Why teaching and leadership ultimately shaped his path 💼 The story behind taking over his mom’s security company, 24/7 Security & Investigations 💔 Losing his largest client and rebuilding during the 2020 pandemic 💡 “If you can’t step away, you didn’t build a business—you built a job.” 🔥 The danger of perfectionism in entrepreneurship vs. speed-to-market 🙏 How Joe’s faith and sense of purpose sustained him through crisis 💸 Losing an $800k opportunity—and finding peace anyway 👨👩👧👦 How entrepreneurship impacted his family and marriage 🥋 Martial arts, self-discipline, and Joe’s lifelong fight against bullies 💬 Advice for entrepreneurs in crisis: Start with your why and seek God first 🧠 Mindset shift: “We only control one thing—our response.” ✝️ Using business as a vehicle for creating kingdom-minded environments 📈 Lessons in leadership, letting go, and preparing for growth 🔁 When to stay the course, when to pivot, and how to discern the difference Listen now to hear how Joe turned pain into purpose, crisis into clarity, and built a business legacy rooted in faith.

10. 

    8 Jul 2025

    Episode 0 - Introduction

    Welcome to Ashes to Apex, the podcast where resilience takes center stage. Hosted by Joshua Belland, this show delves into the raw, unfiltered journeys of entrepreneurs who’ve stared down life’s darkest valleys—addiction, burnout, divorce, devastating setbacks—and climbed their way back to the summit. Each episode pulls back the curtain on the mental health struggles too often hidden behind success stories. Through candid conversations, guests share how they rose from the ashes, rebuilt their lives, and found a higher purpose beyond the bottom line. More than a business podcast, Ashes to Apex is a powerful reminder that personal growth often comes through pain—and that triumph is sweetest after the toughest climbs. Whether you’re an entrepreneur fighting your own battles, or simply seeking authentic stories of grit and rebirth, you’ll find inspiration, solidarity, and hope here. Join us as we explore what it truly means to turn setbacks into a new apex.