- 16
- Episodes
- 2024
- First episode
About AttendStar Happy Hour
Welcome to the AttendStar Happy Hour podcast where we dive into all things ticketing, marketing, and logistics for air shows, fairs, venues, and more.
- Publisher
- AttendStar
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 5 Feb 2024
- Latest episode
- 8 Nov 2024
Latest episodes
16 episodes in the feed.
8 Nov 2024
S2 E8: Social Media Marketing for DOD and Private Air Shows
For the final episode of season two of the AttendStar Happy Hour Podcast, Chase Kohler, Director of Communications at Edwards Air Force Base, describes key differences in the approach marketers should take on social media for DOD and private air shows. We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions, we would love to hear from you!
30 Oct 2024
S2 E7: Maximizing Email Segmentation for Event Marketing Success pt.2
In the seventh episode of the AttendStar Happy Hour Podcast, marketing team members at AttendStar continue the discussion on email segmentation for event marketing success. In part two of this two-part series, discover how AttendStar's services can cost events nothing out of pocket. Explore more strategies for segmenting audiences based on demographics, behavior, and preferences, highlighting how tailored content can significantly improve campaign effectiveness. Interested in this topic? Click here to read about it! We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you!
23 Oct 2024
S2 E6: Maximizing Email Segmentation for Event Marketing Success pt.1
In the sixth episode of the AttendStar Happy Hour Podcast, marketing team members at AttendStar discuss the importance of email marketing segmentation for maximizing engagement and conversion rates. In this two-part series, AttendStar explores various strategies for segmenting audiences based on demographics, behavior, and preferences, highlighting how tailored content can significantly improve campaign effectiveness. Listeners gain practical insights and actionable tips to enhance their email marketing efforts through effective segmentation. Interested in this topic? Click here to learn more. We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you!
16 Oct 2024
S2 E5: First Time at ICAS?
In the fifth episode of season two of the AttendStar Happy Hour podcast, "First Time at ICAS?" the spotlight is on Jamal Steward, Director of Operation of Non-profit for Michigan Veterans & Communities. In this brief episode, Jamal explains what new ICAS members should do before attending the annual convention for the first time! Jamal attended ICAS for the first time in 2023. In this episode, he shares valuable information for anyone attending ICAS for the first time this year. Tune in now! We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you!
9 Oct 2024
S2 E4: The Utah Air Show Foundation | Strategic Planning for Military Air Shows
In the fourth episode of season two of the AttendStar Happy Hour podcast, "Strategic Planning for Military Air Shows," the spotlight is on Kevin Ireland, President of The Utah Air Show Foundation. How early should planning begin for a military air show? What's the purpose of military air shows? What organizations may be interested in supporting an air show? What ticketing strategies could improve the overall premium seating experience? Tune in now! We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you! Have questions? Contact AttendStar: marketing@attendstar.com Contact Kevin Ireland: theutahairshow@gmail.com
2 Oct 2024
S2 E3: North Little Rock Airshow | The Power of Email Marketing
In the third episode of season two of the AttendStar Happy Hour podcast, "The Power of Email Marketing," the spotlight is on David Repp the Airshow Coordinator at the North Little Rock Airshow. In this episode, David and Brennan discuss what full-service email marketing management looks like at AttendStar, as well as the analytical features the AttendStar ticketing platform has for event managers. We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you!
25 Sept 2024
S2 E2: Greater Binghamton Airshow | Maximize Attendance with Limited Parking
In the second episode of season two of the AttendStar Happy Hour podcast, "Maximize Attendance with Limited Parking," the spotlight is on Peter LoPiccolo the Deputy Commissioner at the Greater Binghamton Airport. Peter provides valuable insights into his strategy for maximizing the limited space air shows have for parking. By utilizing ticket packages, and carefully calculating available parking spots, Greater Binghamton Airshow successfully overcame the challenge air shows face with parking. We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you!
18 Sept 2024
S2 E1: NAS Oceana Air Show | How Funding a Military Air Show Works
In the first episode of season two of the AttendStar Happy Hour podcast, "How Funding a Military Air Show Works," the spotlight is on Greg Courrier who is the Civilian Air Show Director for NAS Oceana Air Show. Greg walks through the difference between nonappropriated funds and appropriated funds. Additionally, Greg speaks on the importance of sponsorships for military air shows. Join us as we discuss how funding a military air show works, and listen to the unique perspective Greg has as the Civilian Air Show Director for the NAS Oceana Air Show. We hope you find this week's episode informative and educational. If you have any feedback or podcast topic suggestions we would love to hear from you!
27 Mar 2024
S1 E8: Air Show Logistics
In the season one finale of the AttendStar Happy Hour podcast, "Air Show Logistics," the spotlight is on the Owner and President of AttendStar, Gary Bradshaw. Air shows face a significant number of logistical challenges due to the nature of the event. Gary reviews a number of logistical challenges air show promoters can expect to run into and how to solve those challenges. Interested in setting up a meeting with Gary to talk about your air show? Email Gary at gary.bradshaw@attendstar.com (mailto:gary.bradshaw@attendstar.com) to set up a meeting! We hope you found season one informative and educational. If you have have any feedback, podcast topic suggestions, or would like to sign-up to be alerted when season two will be live, click here! (https://forms.attendstar.com/podcast-feedback)
20 Mar 2024
S1 E7: Leverage the Power of Social Media For Your Event
In this episode of the AttendStar Happy Hour podcast, "Leverage the Power of Social Media For Your Event," the spotlight is on Mark Sutherland, Marketing Director at Spirit of St. Louis Air Show & STEM Expo. Mark shares valuable insights into what works well for the Spirit of St. Louis Air Show & STEM Expo in the space of organic social media. Join us as we discuss how events should approach social media from a unique perspective in the Air Show industry. Learn about how the Spirit of St. Louis Air Show & STEM Expo has exponentially grown their following over the last several years. We hope you find this week's episode informative and educational. If you have have any feedback or podcast topic suggestions we would love to hear from you (https://forms.attendstar.com/podcast-feedback)!
13 Mar 2024
S1 E6: Increase Event Exposure Through Digital Advertising
In this episode of the AttendStar Happy Hour podcast, "Increase Event Exposure Through Digital Advertising," the spotlight is on Corey Hill, Facebook Ads Guru from Altitude Social Media. Corey shares valuable insights into the digital advertisement space for events and venues. Where should you allocate your advertisement budget? Facebook, Instagram, TikTok, or Snapchat? Join us as we discuss how events should approach digital advertisement from a unique perspective. Learn about the advantages of using digital advertising over traditional advertising, and how digital advertising has evolved over the last couple of years. We hope you find this week's episode informative and educational. If you have have any feedback or podcast topic suggestions we would love to hear from you (https://forms.attendstar.com/podcast-feedback)!
6 Mar 2024
S1 E5: Sky High Insights with John Black
In this episode of the AttendStar Happy Hour podcast, "Sky High Insights with John Black," the spotlight is on John Black, the Executive Airport Director at the Smyrna Airport. The Smyrna Airport is the home of The Great Tennessee Air Show. John shares valuable insights into the intricate process of planning and executing a spectacular event that captivates aviation enthusiasts and spectators alike. Together, we dive into the rich history of this iconic air show, shedding light on its evolution over the years. Join us as we uncover the intricate preparation required to orchestrate this event, as well as the logistical hurdles that the air show has confronted and conquered throughout its journey. Tune in for a fascinating discussion on the past, present, and future of the Great Tennessee Air Show with a focus on its behind-the-scenes intricacies. We hope you find this week's episode informative and educational. If you have have any feedback or podcast topic suggestions we would love to hear from you (https://forms.attendstar.com/podcast-feedback)!
28 Feb 2024
S1 E4: On-Site Support from Your Ticketing Company
Join us on the latest episode of the AttendStar Happy Hour Podcast where we dive into the crucial role of on-site support. During this discussion, we explore the significance of being a proactive problem solver when it comes to providing on-site support for large-scale events. Our expert guest, Russell Bradshaw, shares his valuable insight and real-world experiences, shedding light on how to navigate the complexities of on-site support and create memorable experiences for event-goers. Tune in to learn how a ticketing company can play a pivotal role in elevating the success of large-scale events through exceptional on-site support. Whether you're a seasoned event professional or a newcomer to the industry, this episode offers valuable tips and inspiration for the art of problem-solving and enhancing the overall event experience. We're always looking for feedback and suggestions. We're also looking for new guests to join our remote podcasts! Click the link below to leave feedback or to express interest in joining us for a podcast episode. https://forms.attendstar.com/podcast-feedback
21 Feb 2024
S1 E3: Air Show Stories with Gary Bradshaw
Join us for an exciting new episode of AttendStar Happy Hour as we dive into the exhilarating world of air shows with our special guest, Gary Bradshaw, President and Owner of AttendStar. In this episode, we explore the intricate and challenging logistics behind air shows, covering everything from managing traffic flow and parking to ensuring smooth gate entry for attendees. Gary Bradshaw, an industry expert with years of experience in event management, shares his firsthand insights and captivating stories about the unique challenges faced when organizing air shows. Together, we uncover the complexities and nuances of executing seamless, high-flying spectacles that captivate audiences. Discover how AttendStar, through innovative solutions and strategic problem-solving, has successfully tackled the hurdles encountered at air shows, revolutionizing the attendee experience. Gain valuable insights into the pivotal role technology plays in enhancing the overall event experience and facilitating smooth operations. Tune in as we unravel the behind-the-scenes magic and celebrate the triumphs and solutions that have propelled air shows to new heights. Whether you're an event enthusiast, an industry professional, or simply curious about the inner workings of air shows, this episode promises to captivate and enlighten. So grab a drink, sit back, and join us for a riveting discussion on the captivating world of air shows, only on AttendStar Happy Hour!
14 Feb 2024
S1 E2: The Crucial Role of Client Success Managers
Welcome to The AttendStar Happy Hour Podcast, where we dive into the world of ticketing, marketing, and logistics. In Season 1, Episode 2, we explore "The Crucial Role of Client Success Managers" and the impact they have on event success. Join us as we uncover the inner workings of AttendStar, a leading ticketing company, and gain insights into the pivotal role of client success managers (CSMs). These dedicated individuals serve as the backbone of customer satisfaction, working tirelessly to assist clients and ensure seamless event experiences on the AttendStar ticketing platform. In this episode, we are honored to host Sarah Talley, a seasoned CSM at AttendStar, who provides a firsthand account of the extraordinary efforts and unwavering commitment displayed by CSMs. Sarah shares valuable perspectives on how CSMs exceed expectations, cultivate strong client relationships, and contribute to the overall success of events. Tune in as we uncover the dedication, expertise, and impact of client success managers at AttendStar, and gain a deeper understanding of the integral role they play in shaping exceptional event experiences. Whether you're an event organizer, industry professional, or simply passionate about event management, The AttendStar Happy Hour Podcast is your go-to source for valuable insights and engaging discussions. Join us for a refreshing blend of industry knowledge and compelling stories, all served up with a generous dose of enthusiasm and expertise. Cheers to the power of client success managers and the remarkable events they help create!
5 Feb 2024
S1 E1: Dark Social & The Impact on Your Measurability
In this episode of our podcast, we dig into the enigmatic world of dark social and its profound impact on measurability in the digital landscape. Dark social, a term coined by Alexis C. Madrigal in 2012, refers to the sharing of content through private channels such as direct messaging, email, and secure messaging apps, making it challenging to track and measure. We kick off by exploring the very essence of dark social, shedding light on its elusive nature and the reasons why it poses a significant challenge to marketers and analysts alike. As we unravel the importance of dark social, we discuss its pivotal role in driving a substantial portion of web traffic and conversions, often surpassing the visibility of public social platforms. The episode digs into the profound impact of dark social on analytics, highlighting the limitations it imposes on traditional tracking methods. We explore how dark social skews data, leading to inaccuracies in attribution and obscuring the true impact of marketing efforts. Furthermore, we examine the implications of overlooking dark social in analytics, emphasizing the missed opportunities and incomplete insights that result from its unaccounted influence. To shed light on the methods of measuring dark social, we dig into innovative approaches and tools designed to uncover the obscured pathways of content sharing. From utilizing unique tracking parameters in URLs to leveraging advanced analytics platforms, we provide insights into how organizations can begin to pierce the veil of dark social and gain a more comprehensive understanding of their digital reach. Join us as we navigate the intricate landscape of dark social, unraveling its significance and impact on measurability while uncovering strategies to effectively measure and harness its potential for informed decision-making in the digital realm.
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