B2B IN 15

About B2B IN 15

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it. Any feedback is more than welcome :).

Publisher

Dapper

Category

business

Language

en

Explicit

No

First episode

27 Nov 2023

Latest episode

7 Sept 2026

Latest episodes

43 episodes in the feed.

1. 

   7 Sept 2026

   B2B In 15 | Episode 42 | How to really stand out in B2B Marketing?

   There is more competition than ever. How can you really stand out? Tycho talks about 5 strategies to stand out in competitive markets. https://www.linkedin.com/in/tycholuijten/

2. 

   14 Aug 2026

   B2B in 15 | Episode 41 | How to really stand out in B2B Marketing?

   https://www.linkedin.com/in/tycholuijten/

3. 

   31 Jul 2026

   B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)

   Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

4.9 / 5

16 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

33

Social presence

0

YouTube

0

Engagement

60

Contact B2B IN 15

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.