by Artificial Creators Joanna Stone
Welcome to the B2B Laboratory Podcast—the go-to resource for B2B leaders who need video marketing to actually drive results. If you’re tired of wasting time on content that doesn’t convert, you’re in the right place. This podcast is built for busy marketing teams, founders, and sales leaders who want clear strategies to: Attract the right audience Build lasting authority Turn video views into real leads No fluff. No theory. Just proven tactics you can apply right now to grow your business with video. Each episode dives into the exact strategies B2B companies are using to: Make YouTube a lead engine, not just a video dump Win attention and trust on LinkedIn with scroll-stopping video content Repurpose webinars, interviews, and thought leadership into high-impact video assets Optimize videos so they show up in search, rank higher, and keep working long after you hit publish Shorten sales cycles by using video to pre-educate prospects Hosted by Joanna Stone, founder of Artificial Creators (artificialcreators.com), this podcast brings you real-world insights from companies seeing actual results with video—not just likes and views, but revenue growth. Whether you’re starting from scratch or scaling what you’ve already built, The B2B Laboratory gives you the playbook to turn video into your most valuable marketing asset. Subscribe now and start turning content into clients.
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Publishing Since
2/21/2025
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April 3, 2025
Everyone loves to talk about digital transformation like it’s a strategy deck or a trendy tech stack. But the reality? It’s messy. It’s personal. And it forces you to confront everything broken—not just in your business, but in yourself. In this episode, I’m pulling back the curtain on my own journey. The risks, the resistance, the nights I questioned everything—and the moments that made it all worth it. This is not a highlight reel. It’s the real story of what it takes to burn down what isn’t working and build something smarter, stronger, and more aligned with where the world is headed. If you’ve ever felt like you were the only one fighting the system, this one’s for you.
March 15, 2025
Understanding the YouTube algorithm is the key to growing a successful business channel. In this episode, we break down 25 proven strategies to help you get more views, increase engagement, and attract the right audience. Whether you're struggling with low reach, inconsistent growth, or figuring out what content works best, this episode gives you the insights you need to make YouTube work for your business. Learn how to optimize videos, improve discoverability, and turn views into real results.
March 14, 2025
Unlock the power of video marketing for your B2B business with insights from our latest episode, '15 B2B Marketing Stats You Need to Know.' Discover why 61% of companies rely on video as their primary marketing channel but only 36% use it strategically. Learn how to leverage YouTube's untapped potential, optimize content for lead generation, and overcome common implementation challenges. Packed with actionable takeaways, this episode will help you transform video into a high-ROI growth engine for your business.
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