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Podcast Overview
<p>Global B2B ad spend topped <b>$43 billion in 2025</b>, and today’s fastest-growing teams are rewriting the playbook. <i>B2B Marketing Futures</i> dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.</p><p><br /></p><p>Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.</p><p><br /></p><p>We cover:</p><p><br /></p><ul><li><b>Creative performance in paid social</b></li><li><b>Account-based marketing (ABM)</b> and smart segmentation</li><li><b>Product-led growth (PLG)</b> and shifting from capture to creation</li><li><b>AI-powered campaign workflows</b> and marketing ops</li><li><b>Attribution, measurement, and marketing diagnostics</b></li><li><b>Sales-marketing alignment</b> and go-to-market execution</li><li><b>Tactical experiments</b> across TikTok, YouTube, Google, and Meta</li></ul><p><br /></p><p>Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.</p><hr />
Language
🇺🇲
Publishing Since
1/6/2023
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Recent Episodes

June 8, 2026
E155: What Actually Matters in B2B Marketing After AI
<p>In this episode of B2B Marketing Futures, senior marketing leaders explore what actually creates competitive advantage in B2B marketing as AI rapidly transforms how teams execute, scale, and engage buyers.<br /></p><p>The conversation examines which marketing activities are becoming commoditised as AI-powered content creation, personalization, outbound campaigns, and workflow automation become widely accessible. <br /><br />The panel discusses where human judgement, strategic thinking, creativity, customer understanding, and brand differentiation continue to drive meaningful results in an increasingly automated landscape.<br /></p><p>Participants:<br /></p><p>Dhiraj Kumar, Chief Marketing Officer at Dashlane<br />Margaret Dawson, Chief Marketing Officer at SUSE</p><p>Simcha Weil, Demand Generation Leader at AU10TIX</p>

May 29, 2026
E154: The end of B2B GTM as we know it
<p>In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and challenging many of the traditional assumptions behind marketing, sales, and revenue growth.<br /></p><p>From AI-powered content creation, outbound support, localization, and workflow automation to the growing importance of human judgement, trust, and operational integration, the conversation explores where AI is genuinely replacing human effort and where experienced teams still create the greatest value.<br /></p><p>The episode also explores what B2B GTM teams should continue to own as AI takes on more operational work, including the future role of brand, customer experience, proprietary workflows, data strategy, and human decision-making in the lead-up to 2030.<br /></p><p>Participants:</p><p>Justin Meredith, Digital Marketing Manager at Birdeye </p><p>Suvish Viswanathan, Head of Marketing for European Operations and DACH Business Initiatives at Zoho</p>

May 20, 2026
E153: B2B GTM in the AI Era
<p>In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and redefining how marketing, sales, and customer engagement teams operate in an increasingly AI-driven landscape.</p><p></p><p>From AI-powered research, segmentation, and campaign execution to the growing importance of human judgement, brand trust, and localization, the conversation explores how organizations are balancing automation with authentic customer connection.</p><p></p><p>Drawing from real-world experience across SaaS, demand generation, localization, and enterprise marketing, the group shares insights on integrating AI into GTM workflows, improving marketing effectiveness, strengthening alignment between teams, and preparing organizations for the next era of B2B growth.</p><p></p><p>Participants:</p><p></p><ul><li>Andrew Thomas, VP of Marketing at Acclaro<br /></li><li>Harry Davies, VP of Marketing Strategy, Investment and Effectiveness at Sage<br /></li><li>Jessica Tozer, Head of Demand Generation at Ninety</li></ul><p></p><p></p>
156 total episodes available
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Frequently asked questions
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- What is B2B Marketing Futures?
<p>Global B2B ad spend topped <b>$43 billion in 2025</b>, and today’s fastest-growing teams are rewriting the playbook. <i>B2B Marketing Futures</i> dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.</p><p><br /></p><p>Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.</p><p><br /></p><p>We cover:</p><p><br /></p><ul><li><b>Creative performance in paid social</b></li><li><b>Account-based marketing (ABM)</b> and smart segmentation</li><li><b>Product-led growth (PLG)</b> and shifting from capture to creation</li><li><b>AI-powered campaign workflows</b> and marketing ops</li><li><b>Attribution, measurement, and marketing diagnostics</b></li><li><b>Sales-marketing alignment</b> and go-to-market execution</li><li><b>Tactical experiments</b> across TikTok, YouTube, Google, and Meta</li></ul><p><br /></p><p>Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.</p><hr /> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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