B2B Marketing Futures

About B2B Marketing Futures

Global B2B ad spend topped $43 billion in 2025, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing. Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution. We cover: Creative performance in paid social Account-based marketing (ABM) and smart segmentation Product-led growth (PLG) and shifting from capture to creation AI-powered campaign workflows and marketing ops Attribution, measurement, and marketing diagnostics Sales-marketing alignment and go-to-market execution Tactical experiments across TikTok, YouTube, Google, and Meta Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.

Publisher

Adzact

Category

business

Language

en

Explicit

No

First episode

6 Jan 2023

Latest episode

14 Oct 2026

Latest episodes

166 episodes in the feed.

1. 

   14 Oct 2026

   E165: Sales and Marketing Alignment When AI Sits in Both Seats

   In this episode of B2B Marketing Futures, sales and marketing leaders explore what alignment looks like when AI sits in both seats, and whether AI is genuinely bringing the two functions closer together or simply helping each team automate its own silo faster. The conversation examines the AI-driven marketing-to-sales handoff, the importance of shared data and sources of truth, and where human judgement and relationships remain essential as AI takes on more of the GTM process. The panel also explores what sales and marketing alignment could look like if the process were rebuilt today with AI in mind. Participants: Melissa McCann-Tilton, President & Chief Revenue Officer at Criteria Gabriella Fishkind, VP of Revenue Development and GTM Strategy at Ceros Eswar Sai Prathap Singavarapu, GTM Systems Engineer at Fivetran

2. 

   5 Oct 2026

   E164: Is Brand the Last Moat? What’s Left When AI Commoditizes Everything Else?

   In this episode of B2B Marketing Futures, B2B marketing leaders explore whether brand is the last true moat as AI commoditizes content, design, campaigns, and personalization. The conversation moves beyond defending brand as a vague asset and instead asks what actually makes a B2B brand distinctive when execution is increasingly available to everyone. The discussion examines whether brand becomes more important as B2B buying committees grow larger and more complex, spanning procurement, finance, legal, technical teams, and other stakeholders who may know very little about the category. Participants: Tabita Andersson, VP Marketing EMEA at Rimini Street Jessica Deckinger, CMO at HealthEdge

3. 

   7 Sept 2026

   E163: The Buying Committee Decided Before You Ever Knew They Existed

   In this episode of B2B Marketing Futures, B2B marketing leaders explore how buying committees form and make decisions long before prospects identify themselves, and what marketers can do to influence buyers throughout increasingly fragmented and self-directed journeys. The conversation examines the “dark funnel” , from peer recommendations, communities, review sites, events and AI assistants, and explores how marketers can remain relevant across diverse buying committees. Participants: Lorenza Fedele, Global Digital Marketing Manager at ABB Nicole Mills, Sr. Director of Demand Generation at Algolia

Who has been a guest on B2B Marketing Futures

Names identified in recent episode analyses. Showing up to five guests.

• Ravali Dodia
• Melissa Kasey
• Laura Fu
• Alex Venus
• Millie Beetham

Podcast Authority Score: 36 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

71

Social presence

0

YouTube

0

Engagement

0

Contact B2B Marketing Futures

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.