by Adzact
B2B Digital marketing is one of the fastest-growing disciplines, with global spending reaching 25 billion in 2022 and a 25% growth rate. The future of B2B digital marketing is bright, and there are plenty of opportunities for businesses to learn about new techniques and technologies to better serve their customers. In this podcast, we'll explore the latest B2B digital marketing advancements, from cutting-edge tools to creative strategies that are paving the way for a successful tomorrow. From social media campaigns powered by AI to event marketing and beyond, stay tuned as we uncover the future of B2B digital marketing.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
1/6/2023
Email Addresses
1 available
Phone Numbers
0 available
April 25, 2025
<p>In this episode of B2B Marketing Futures, we explore how marketers can better align content, format, and platform to meet real audience needs across global campaigns.</p><p>Joaquin Dominguez is joined by Toyin Bayagbon (B2B Marketing Consultant) and Nikolas Dimopoulos (Digital Campaigns Specialist at Hempel) to discuss how organic and paid strategies can work together, why format choices should vary by region and persona, and what it really takes to build trust in long-cycle B2B sales.</p><p>From testing document ads and lead gen forms to localising visuals for different markets, this episode is packed with practical insights and real-world examples. Whether you're planning your next LinkedIn campaign or trying to validate what your audience actually cares about, this conversation will help you sharpen your approach.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 23, 2025
<p>Why do B2C campaigns often feel more human, emotional, and effective—while B2B gets stuck in jargon and sales-speak? In this episode, Joaquin Dominguez brings together three seasoned marketers to explore how B2B can break free from the usual playbook.</p><p>Featuring:</p><ul><li>LeTisha Shaw – Former Director of Product Marketing at UserTesting</li><li>Felipe Moreno – Senior Web Growth Manager at Zendesk</li><li>Lorraine Bellon – Senior Product Marketing Manager at Fastly</li></ul><p>They unpack the rise of brand storytelling, the power of consistent creative across the funnel, and how to make emotional resonance drive measurable results. From landing page experiments to social media cohesion, this is a masterclass in B2B creativity with real-world tactics.</p><p>🔊 Tune in to hear why today’s best B2B brands are embracing their inner B2C—and what that means for your next campaign.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 19, 2025
<p>B2B marketers are under more pressure than ever to build pipeline across multiple channels while keeping messaging, data, and sales strategy perfectly aligned. In this episode of B2B Marketing Futures, host Joaquin Dominguez is joined by three experienced marketers to explore what it really takes to run successful multi-channel demand generation programs in 2025.</p><p><strong>Guests:</strong></p><p>Craig Abramson – Senior Demand Generation Manager, Workday</p><p>Sarah Barbod – Demand Generation Manager, Kognitiv</p><p>Sarah Thomas – Revenue Technology Automation Manager, ConnectWise</p><p>Together, they discuss:</p><ul><li>How to orchestrate paid, organic, ABM and event marketing campaigns</li><li>What predictive tools like Demandbase and ZoomInfo bring to pipeline acceleration</li><li>Real-world lead scoring, sales alignment, and automation strategies</li><li>The dangers of “set-and-forget” marketing operations</li><li>How to measure attribution across complex journeys</li><li>Lessons learned from scaling demand gen in both startups and global enterprises</li></ul><p>Whether you're running demand gen at a scrappy SaaS startup or a large-scale enterprise, this episode is packed with practical insights on what works—and what doesn’t—in modern B2B marketing.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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