by Blur the Border
<p>Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels. </p><br><p>Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways. </p><br><p>The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape. </p><br><p>New episodes release every week! Follow the podcast to stay updated. </p><br><p>To discover more, head to: <a href="https://blurtheborder.com/" rel="noopener noreferrer" target="_blank">https://blurtheborder.com/</a> or find us on Instagram <a href="https://instagram.com/blurtheborder_?igshid=MzRlODBiNWFlZA==" rel="noopener noreferrer" target="_blank">@blurtheborder_</a> </p><br><p>Reach out to us at <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
6/28/2023
Email Addresses
1 available
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December 2, 2024
<p>How does a brand stand out in today’s competitive market? You differentiate, reveals Dhruv Khurana, the founder of Almost Gods, a brand that has steadily attracted a loyal following for their ability to breathe a fresh perspective into India’s burgeoning streetwear space. Almost Gods is, however, not only a streetwear brand. Through Dhruv’s creative vision, the brand draws from mythological, historical, and cultural symbols to tell stories through their offerings. The why behind the brand is answered as Dhruv reveals his background story and what drew him to this space. With a goal of making clothes that have global appeal but are rooted in India, Almost Gods is a homegrown brand whose journey has just begun. </p><br><p><strong>Presented By: </strong>Blur the Border</p><p><strong>Hosted By: </strong>Aishwarya Avlani </p><p><strong>Produced By: </strong>Rhea Bhambhani and Blur the Border</p><p><strong>Audio-Video Production & Post-Production: </strong>Canopy Media </p><p><strong>Location Courtesy: </strong>Canopy Studios</p><p><strong>Music: </strong>Licensed through Epidemic Sound </p><br><p><strong>Chapter Markers</strong></p><p>00:00 Intro</p><p>02:01 How Almost Gods Has Built a Community </p><p>03:12 On Dhruv’s Entrepreneurial Bug </p><p>07:56 How Almost Gods Was Conceived </p><p>09:34 The Early Days of the Brand </p><p>11:14 On Building a Team</p><p>13:20 On Stealing Ideas </p><p>13:58 On Not Being Afraid to Reinvent </p><p>16:54 On How to Stay Relevant </p><p>19:31 The Story Behind the Brand Name</p><p>21:00 On How to Make Your Brand Ethos Connect with your Consumer </p><p>23:09 Balancing Commercial Success with Creative Integrity</p><p>25:36 On Patenting & Trademarking</p><p>28:04 Almost Gods Design Process</p><p>32:23 When Ranveer Singh, Diljit Dosanjh, and Machine Gun Kelly Wore Almost Gods </p><p>33:33 On Challenging Retail Design </p><p>37:00 Almost Gods’ International Expansion</p><p>38:33 Approach to Collaborations</p><p>40:38 Dhruv’s Go-to Homegrown Brands & Advice for Budding Brands</p><p>44:20 The Future of Almost Gods in the Phy-digital Space</p><p>47:13 Know the Founder</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
November 25, 2024
<p>It’s episode 7 of Backstage with Blur the Border and in this episode, we have with us Monica Shah, one half of the dynamic duo who lead Jade, a brand that has gained recognition for blending India’s artisanal legacy with contemporary and modern-day ensembles. Most recently, Jade has launched the Grassroots Artisan Project, with a focus of showcasing indigenous craftsmanship techniques through ready-to-wear collections. Monica works closely with artisans who have gained expertise in a certain craft style and through their ingenuity, turns it into a motif through the Grassroots Project. For the brand, their mission is to preserve crafts and challenge the way in which we’ve worn them in India, while making it relevant to a global audience as well. In this episode, Monica speaks to host Aishwarya about the idea behind this project, Jade, and how they approach brand-building with this very important mission in focus.</p><br><p><strong>Presented By: </strong>Blur the Border</p><p><strong>Hosted By: </strong>Aishwarya Avlani </p><p><strong>Produced By: </strong>Rhea Bhambhani and Blur the Border</p><p><strong>Audio-Video Production & Post-Production: </strong>Canopy Media </p><p><strong>Location Courtesy: </strong>Canopy Studios</p><p><strong>Music: </strong>Licensed through Epidemic Sound </p><br><p><br></p><p><strong>Chapter Markers</strong></p><p>00:00 Intro</p><p>00:37 Introduction to the Host and Guest</p><p>00:57 Monica Dives Into The Grassroots Artisan Project</p><p>03:15 Reinventing Traditional Crafts</p><p>04:52 Cultural Sustainability and Modernization</p><p>05:22 The Future of Indian Couture</p><p>17:20 The Spirit of the Jade Woman</p><p>19:50 Challenges in Growing a Brand</p><p>21:28 Balancing Tradition and Modernity</p><p>23:57 The Role of Digital Storytelling</p><p>28:21 The Inception of Jade</p><p>30:28 How Monica’s Background in Interior Design Informs the Brand</p><p>31:42 On Collaborating with Museums </p><p>32:59 Go-to Homegrown Brands </p><p>33:35 Elevating Indian Design Globally</p><p>34:49 Looking Ahead</p><p>36:15 Know the Founder </p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
August 29, 2024
<p>Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!</p><br><p><strong>Presented By: </strong>Blur the Border</p><p><strong>Hosted By: </strong>Aishwarya Avlani </p><p><strong>Produced By: </strong>Rhea Bhambhani and Blur the Border</p><p><strong>Audio-Video Production & Post-Production: </strong>Canopy Media </p><p><strong>Location Courtesy: </strong>Canopy Studios</p><p><strong>Music: </strong>Licensed through Epidemic Sound </p><br><p><br></p><p><strong>Chapters: </strong></p><br><p>00:00 Intro </p><p>01:32 Sreesha’s Journey from Journalism to Jewellery</p><p>02:59 The Birth of ShopLune</p><p>03:40 Crafting Collections with Local Artisans</p><p>06:59 Building a Community and Organic Growth</p><p>08:49 The Growth of Celebrity Endorsements and PR</p><p>11:48 Lune’s Foray into Retail</p><p>14:33 Unique Jewelry Collections</p><p>16:32 Impact of Environment on Creativity</p><p>18:51 Finding Inspiration in Birmingham: The Founding Days of Lune</p><p>20:39 Spotlighting Homegrown Labels</p><p>22:00 Evolution of Jewelry Trends in India</p><p>24:15 Creating Timeless Pieces with Lune</p><p>26:22 On the Launch of Lune Fine</p><p>27:41 On Her Mother Joining the Team</p><p>30:24 Jewelry as Heirlooms: Personal Stories</p><p>32:35 Quick Q&A: Know the Founder</p><p>37:44 Future Plans and Final Thoughts</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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