Most go-to-market strategies are built on outdated playbooks.
Behind the Pipeline is where those playbooks get challenged — and rewritten.
Hosted by Jay Cameron, this podcast dives into the real strategies behind modern growth: product positioning that actually converts, messaging that cuts through noise, competitive intelligence that wins deals and the rise of AI-powered GTM.
You’ll hear from founders, product marketers, and revenue leaders who are rethinking how companies go to market — and what it takes to stand out today.
Built alongside Launchera.ai (http://Launchera.ai), a platform connecting startups with experienced product marketers, this podcast is designed to give you the edge in how you position, launch and scale.
The future of GTM isn't bigger teams—it's smarter teams powered by Agentic AI.
In the Season 1 finale of Behind the Pipeline, we explore what the Autonomous GTM Team looks like, why AI agents will transform the way we work, and how the best leaders will use AI to eliminate repetitive tasks while doubling down on strategy, creativity, and customer relationships.
4 Aug 2026
Stop Treating GTM Like an Afterthought
Great products don't sell themselves. Great go-to-market does.
In Episode 9 of Behind the Pipeline, we explore why too many founders treat GTM as an expense instead of an investment. Learn why bootstrapping isn't an excuse to ignore positioning, messaging, and strategy—and why investing in your GTM is one of the fastest ways to accelerate growth.
4 Aug 2026
Your Website Is Confusing Your Buyers
Your website doesn't have a traffic problem—it has a clarity problem.
In Episode 8 of Behind the Pipeline, we explore why most startup websites confuse buyers instead of converting them. Learn how to create messaging that grabs attention in the first 10 seconds, communicates real value, and turns your website into your hardest-working salesperson.
26 Jul 2026
Why Your Champion Keeps Losing Internally
You probably didn't lose the deal to a competitor—you lost it in a meeting you were never invited to.
In Episode 7 of Behind the Pipeline, we explore why champions struggle to sell internally, how buying committees really make decisions, and what you need to give your champion to build consensus and get your deal across the finish line.
26 Jul 2026
Why Your Customers Aren't Buying Urgency
Your biggest competitor isn't another vendor - it's the status quo.
In Episode 6 of Behind the Pipeline, we explore why customers don't buy because of better features; they buy when the cost of doing nothing becomes too great. Learn how to create urgency, communicate the cost of inaction, and move buyers from "maybe later" to "let's do this."
11 Jul 2026
Nobody Cares About Your AI Features
In Episode 5 of Behind the Pipeline, we explore why AI features don't sell, how AI Assistants and Agentic AI should be positioned, and why the future belongs to AI that removes work—while keeping humans firmly in control.
24 Jun 2026
Stop Hiring Sales Until You Fix This
In Episode 4 of Behind the Pipeline, we explore why most companies don't have a pipeline problem—they have a GTM problem. Learn why weak positioning, broad ICPs, and poor conversion are often the real culprits behind slowing growth, and what to fix before adding headcount.
26 Apr 2026
AI is Exposing Weak GTM
AI isn’t replacing GTM teams — it’s exposing them.
Everyone has AI. Everyone can generate content.
So why are most teams still struggling to convert?
In this episode, we unpack how AI is raising the floor, exposing weak positioning, and separating teams that scale clarity from those that scale confusion.
15 Apr 2026
Why Your Demo Isn’t Closing Deals
Your demo isn’t closing deals — because it’s not a demo.
In Episode 2 of Behind the Pipeline, we break down why generic walkthroughs fail, why showing product too late kills momentum, and how to build demos that actually convert.
6 Apr 2026
You Don't Have a Pipeline Problem
Most startups think they have a pipeline problem — they don’t. In the first episode of Behind the Pipeline, Jay Cameron breaks down why deals aren’t closing, how weak positioning kills conversion and why more leads won’t fix your GTM strategy.
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