What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communicators. You’ll understand the areas where you should be focusing to build personal and organisational resilience. We will explore how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Hosted by Sarah and Stephen Waddington. For more information visit https://www.wadds.co.uk/
Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025.They discuss:The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation.AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration of ris...
21 Nov 2024
Johna Burke - Why measurement is key to the credibility of public relations in management
Johna Burke, CEO of AMEC, explains how measurement is crucial to establishing credibility in public relations, enabling data-driven decision-making and influencing management outcomes.
31 Oct 2024
Pitch forward
In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.They discuss:Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.A recen...
17 Oct 2024
Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands- Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business- The challenges and benefits of introducing a four-day week, M...
3 Oct 2024
A podcast from India
Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each yearThe abuse of power and influence within the creative industries continues to silence victims....
19 Sept 2024
Better Business Outcomes is back!
Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we’re sustainable in 2025.· Both Sarah and Stephen spoke at the PRCA conference in London this week. It explored a range o...
1 Mar 2023
Clive Ormerod: Creating a fitter planet
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. They discuss: · Les Mills International’s mission to create a fitter planet.· Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z.· Making diversity, equity and inclusion a mindset and a culture. · The biggest challe...
22 Feb 2023
Emma Thwaites: Inspiring organisations to innovate with data to improve society
On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute.They discuss:How open data leads to better insights, decision making, innovation and societal impactUsing open data to tell stories: ODI fuel poverty and food poverty data projectsHow organisations can build a data culture and best practice data infrastructureThe impact of open data on the banking industry and improving access to sporting infr...
15 Feb 2023
Caroline Marrows: Speaking truth to power for those without power
On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice.They discuss:· The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing · Managing demand for services from the public, and insight from the media while maintaining high levels of customer satisfaction and quality outcomes · &nbs...
8 Feb 2023
Professor Lee Edwards: Building bridges between theory practice as a driver of innovation
On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss:· Whether public relations is a force for good or a means for organisations to corrupt the public conversation?· Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of ...
1 Feb 2023
Katie King: Understanding the potential of artificial intelligence
On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business. They discuss:· The potential of artificial intelligence as a tool to support marketing and public relations activity· The risk issues that business leaders should be concerned about in thinking about data and the application of AI · The UK as a centre of excellence for the develop...
25 Jan 2023
Tom Levitt: Building socially responsible companies that support their communities
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss:● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Delivering good at scale from a political, business and societal perspective and the positive and nega...
18 Jan 2023
Sarah Dewar: Leadership through humility and authenticity
On this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. They discuss:· How great leaders have humility and authenticity and see people holistically, not just as employees· Social network theory and the importance of relationships in the workplace· Rounded wellbeing strategies· What leaders should be thinking about in terms of their h...
14 Dec 2022
Alison Goldsworthy: It can physically hurt to change your mind
On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy.They discuss:Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledgeTechnology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make a co...
7 Dec 2022
Tokunbo Ajasa-Oluwa: Youth empowerment and support in fulfilling potential
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready.They discuss:· Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE· Career Ready’s overarching mission in preparing young people facing barriers to education and employment for the world of work· The structural issues cu...
30 Nov 2022
Dr Stephanie Hare: Are you using technology, or is it using you?
On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare.They discuss: · Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda · Why the enthusiasm and optimism that characterised the web in the eighties and nineties has given way to a much bleaker perspective · Regaining control of data and te...
23 Nov 2022
Jon Geldart: “The pale, male and stale days of the IOD are over”
On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton· The IoD as the home of diverse leadership talent and a place where better directors are made· The thorny business issues facing directors right now and Jon’s predictions for the year ahead·&...
12 Oct 2022
Welcome to Better Business Outcomes
Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc.Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience.This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Societal inequalities, the environment and cost of li...
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