by Nathan Barry
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.
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Publishing Since
9/4/2023
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April 24, 2025
<p>Today I'm joined by Sam Vander Wielen, a former lawyer who built an eight-figure creator business while recovering from brain surgery.</p><p>In this episode, we explore how Sam went from burnt-out lawyer to building a $1.6M/year digital product business with just one full-time employee. </p><p>She shares the strategy behind her evergreen funnel, the mindset shifts that helped her grow, and the systems that kept the business running after losing both of her parents.</p><p>Timestamps:<br>00:00 Introduction<br>01:16 Discovering Her True Calling in Business<br>03:00 Frustrations with the Legal Industry<br>06:15 Early Signs of Entrepreneurial Spirit<br>08:55 Food Blog to Legal Templates Pivot<br>10:24 Starting with SEO and Organic Content<br>13:01 First Month Revenue & Early Wins<br>15:47 Scaling to 1.6M with One Product<br>17:19 “All Roads Lead to the Email List”<br>18:42 Evergreen Webinar Funnel that Converts<br>21:04 Ad Strategy & Scaling Mistakes<br>23:29 Voice of Customer Research System<br>26:30 The Power of a Simple Product Suite<br>28:04 Navigating Brain Surgery & Caregiving<br>33:45 Building a Business While Grieving<br>38:50 Dropping Social Media & Saying No<br>41:27 Systems for Automation & Scrubbing<br>43:30 The Power of Writing a Weekly Newsletter<br>44:52 Book Launch: When I Start My Business I’ll Be Happy<br>47:10 Why “Community Over Competition” is BS<br>49:18 Preparing for Craft & Commerce<br>51:17 What’s Next for Sam</p><p>If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.</p><p>Learn more about The Nathan Barry Show: <a href="https://nathanbarry.com/show">https://nathanbarry.com/show</a></p><p>Follow Nathan:<br>Instagram: <a href="https://www.instagram.com/nathanbarry">https://www.instagram.com/nathanbarry</a><br>LinkedIn: <a href="https://www.linkedin.com/in/nathanbarry">https://www.linkedin.com/in/nathanbarry<br></a>X: <a href="https://twitter.com/nathanbarry">https://twitter.com/nathanbarry</a><br>YouTube: <a href="https://www.youtube.com/@thenathanbarryshow">https://www.youtube.com/@thenathanbarryshow</a><br>Website: <a href="https://nathanbarry.com">https://nathanbarry.com</a></p><p>Follow Sam:<br>Newsletter: <a href="https://www.samvanderwielen.com/samsidebar">https://www.samvanderwielen.com/samsidebar</a><br>Instagram: <a href="https://www.instagram.com/samvanderwielen">https://www.instagram.com/samvanderwielen</a><br>Website: <a href="https://www.samvanderwielen.com">https://www.samvanderwielen.com<br></a>Book: When I Start My Business I’ll Be Happy – available wherever books are sold</p><p>Featured in this episode:<br>Ultimate Bundle: <a href="https://www.samvanderwielen.com/ultimate-bundle">https://www.samvanderwielen.com/ultimate-bundle</a><br>Kit: <a href="https://kit.com">https://kit.com</a><br>Melissa Griffin: <a href="https://melissagriffin.com">https://melissagriffin.com</a><br>Craft + Commerce: <a href="https://convertkit.com/craft-commerce">https://convertkit.com/craft-commerce</a></p>
April 17, 2025
<p>Today I'm joined by Jay Singh, AI expert and founder of Casper Studios, to explore how AI is transforming both product creation and internal workflows for creators and businesses alike.</p><p>We dive deep into the future of personalized software, unlocking AI use cases for creators, and building tools with platforms like Cursor, MindStudio, and Replit. </p><p>Jay shares how creators can implement fast, practical automations to save time, boost output, and stay ahead in a rapidly changing AI landscape.</p><p>You'll learn how to identify your best automation opportunities, spin up AI-driven products from transcripts and meeting notes, and use AI to turn raw data into insight, revenue, and leverage.</p><p>Timestamps:<br>00:00 – Introduction<br>02:17 – Why AI Helps 95% of Tasks—but Gets Used for 50%<br>06:12 – Creators, Voice, and the Future of AI<br>08:33 – Jay’s Background at Microsoft & LinkedIn<br>10:09 – The 3-Step Framework for AI Product Thinking<br>13:26 – Automating Finance, Accounting & Accuracy<br>18:02 – How Jay’s Agency Designs AI Workflows<br>20:19 – Zapier, MindStudio & Real AI Implementations<br>24:36 – Going From Transcript to Product Requirements in Minutes<br>27:11 – V0, Cursor & AI Product Design Workflows<br>33:07 – Kit's App Store Vision & The Future of Personalized Software<br>38:15 – Building AI Tools Without Knowing the Future<br>42:24 – AI Tools Every Creator Should Be Using<br>45:42 – Meeting Transcripts → LinkedIn Content<br>48:19 – AI-Powered Weekly Metrics Reports for Creators<br>51:06 – How to Spot Your Own Automation Opportunities<br>55:09 – Why Everyone Thinks Their Job is “Safe” From AI</p><p>If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.</p><p>Learn more about The Nathan Barry Show: https://nathanbarry.com/show</p><p>Follow Nathan:<br>Instagram: <a href="https://www.instagram.com/nathanbarry">https://www.instagram.com/nathanbarry</a><br>LinkedIn: <a href="https://www.linkedin.com/in/nathanbarry">https://www.linkedin.com/in/nathanbarry</a><br>X: <a href="https://twitter.com/nathanbarry">https://twitter.com/nathanbarry</a><br>YouTube: <a href="https://www.youtube.com/@thenathanbarryshow">https://www.youtube.com/@thenathanbarryshow</a><br>Website: <a href="https://nathanbarry.com">https://nathanbarry.com</a></p><p>Follow Jay:<br>LinkedIn: <a href="https://www.linkedin.com/in/jaysingh">https://www.linkedin.com/in/jaysingh<br></a>X: <a href="https://x.com/JSingh_08">https://x.com/JSingh_08<br></a>Website: <a href="https://casperstudios.xyz">https://casperstudios.xyz</a></p><p>Featured in this episode:<br>MindStudio: <a href="https://mindstudio.com">https://mindstudio.com</a><br>Cursor: <a href="https://cursor.sh">https://cursor.sh</a><br>V0: <a href="https://v0.dev">https://v0.dev</a><br>Fireflies: <a href="https://fireflies.ai">https://fireflies.ai</a><br>Replit: <a href="https://replit.com">https://replit.com</a><br>Kit: <a href="https://kit.com">https://kit.com</a></p>
April 10, 2025
<p>Today I’m joined by Lars Tiger, a Norwegian music producer who makes $500,000 a year—almost entirely profit—working just two hours a week from his home in the south of France.</p><p>We dive deep into the experiment that made it possible: releasing thousands of piano tracks with no marketing, using pure volume to generate income and data. Lars shares how he redefined quality, stopped chasing perfectionism, and built a flywheel that creators in any industry can apply.</p><p>You’ll learn how volume creates financial stability, how to think like a fisherman (not a perfectionist), and why quantity—not quality—is the fastest path to mastery.</p><p>Timestamps:<br> 00:00 Introduction<br> 01:26 Lars’ $500K/yr, 2-hour workweek model<br> 04:12 Creating 1,000 tracks with zero marketing<br> 08:10 Why 80% quality is enough (and often better)<br> 14:05 The Pottery Class Experiment<br> 17:52 From hits to stability: the math behind his model<br> 20:21 Why Spotify only brings in 15–20% of revenue<br> 22:30 What actually drives plays (hint: not TikTok)<br> 25:42 Helping traditional artists embrace volume<br> 30:38 Can this model scale to $1M+?<br> 34:50 YouTube, repurposing, and platform expansion<br> 39:00 Balancing freedom vs scale<br> 46:04 Faceless creators, pen names, and creative freedom<br> 52:02 What are you optimizing for?</p><p>If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.</p><p>Learn more about The Nathan Barry Show: <a href="https://nathanbarry.com/show">https://nathanbarry.com/show</a></p><p>Follow Nathan:<br> Instagram: <a href="https://www.instagram.com/nathanbarry">https://www.instagram.com/nathanbarry</a><br> LinkedIn: <a href="https://www.linkedin.com/in/nathanbarry">https://www.linkedin.com/in/nathanbarry</a><br> X: <a href="https://twitter.com/nathanbarry">https://twitter.com/nathanbarry</a><br> YouTube: <a href="https://www.youtube.com/@thenathanbarryshow">https://www.youtube.com/@thenathanbarryshow</a><br> Website: <a href="https://nathanbarry.com">https://nathanbarry.com</a></p><p>Follow Lars:<br> Website: <a href="https://www.larstiger.com">https://www.larstiger.com</a><br> Instagram: <a href="https://www.instagram.com/larstiger/">https://www.instagram.com/larstiger/</a><br> LinkedIn: <a href="https://www.linkedin.com/in/larstiger">https://www.linkedin.com/in/larstiger</a></p><p>Featured in this episode:<br> Lars’ Free Music Catalog Course: <a href="https://www.larstiger.com">https://www.larstiger.com</a><br> ConvertKit: <a href="https://convertkit.com">https://convertkit.com</a><br> Flywheels Course: <a href="https://nathanbarry.com/flywheels">https://nathanbarry.com/flywheels</a><br> The Personal MBA: <a href="https://personalmba.com">https://personalmba.com</a></p><p>#musicproducer #entrepreneur #songwriter</p>
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