Business as usual? Not quite.
Business as Usuailish is where I share quick stories and lessons from the founder journey; the wins, mistakes, and everything in between. From coding and launching new platforms to working with businesses across Africa, I break down the real stuff that often gets skipped in business podcasts.
Short, honest, and practical, think of it as a quick download you can apply straight away.
Can follow me on:
Instagram: https://www.instagram.com/_bankeajayi/
Website: https://bankeajayi.com/
Consulting: https://www.ahjayee.com/
Find A Biz: https://www.findabizafrica.com
Innovative Tech Isn’t What You Think: The What, Who, and How
When we hear “innovative tech,” we often think of AI, apps, or something shiny and expensive. But here’s the truth: innovative tech is simply the tool that works extremely well for the purpose it was created for — even if it’s just a Google Sheet or a voice note.
In this episode of Business as Usuailish, Banke breaks down the three questions every founder needs to answer before choosing any tool, platform, or channel:
What does your business do?
Who are you serving?
How do you deliver your solution?
Get these three right, and your tech, marketing, and operations will start making sense.
31 Aug 2025
Broken Links, Broken Trust: Why Your Handles Matter
A quick but important reminder: broken social media links can kill trust and cost you customers. In today’s 8-second attention span world, no one has patience for a link that doesn’t work.
In this episode of Business as Usuailish, I share what I’ve been seeing while auditing businesses, why handles and links matter more than you think, and the simple 5-minute audit you can do to fix it.
7 Sept 2024
Embrace Imperfection and Build Your Business
In this episode of Business As Usualish, Banke tackles a common entrepreneurial hurdle: the belief that you need everything perfectly planned before launching your business. This episode is a must-listen for solopreneurs, small business owners, and anyone juggling multiple roles in their career. Banke breaks down the myth of perfection and highlights the importance of taking "messy action" to propel your business forward.
Key Takeaways:
Myth-Busting: You don’t need everything figured out to start your business. Waiting for the perfect moment can trap you in endless preparation mode.
Messy Action: Why jumping in with imperfect plans can lead to faster learning and real progress.
Practical Tips:
Focus on creating a Minimum Viable Product (MVP) to begin delivering value immediately.
Commit to taking one small action a day to build momentum.
Embrace imperfection and learn to iterate based on early feedback.
Actionable Steps:
1. Identify Your MVP: What’s the simplest version of your product or service that you can launch today?
2. Take Daily Actions: Set a goal to accomplish one task each day, no matter how small, to move your business forward.
3. Welcome Feedback: Use early feedback as a tool to refine and improve your offerings.
Final Thoughts:
Banke encourages you to let go of the need for perfection and start where you are. Success comes from taking action, learning along the way, and continuously improving. The perfect moment to start doesn’t exist, but the opportunity to grow your business does—right now.
Listener Challenge:
What’s one thing you’ve been holding off on because it’s not perfect? Take that step today!
Subscribe & Review:
If you found this episode helpful, don’t forget to subscribe to Business As Usualish, leave a review, and share it with your fellow entrepreneurs. Let’s keep the momentum going together!
Connect:
- Website: https://bankeajayi.com/
- Instagram: https://www.instagram.com/_bankeajayi/
24 Aug 2024
Content What? Content Who?
In this episode of Business as Usualish, Banke dives into the power of content pillars and why they are essential for business owners, freelancers, and entrepreneurs who want to build a strong online presence. Learn how content pillars simplify content creation, help you stay consistent, and build your authority in your industry.
Whether you're blending your business and personal brand, or you need a clear roadmap for your content strategy, this episode provides actionable insights to help you get started. Tune in to discover how defining your key themes can transform the way you approach content creation and build your brand.
Key Takeaways:
- What Are Content Pillars?
- Learn the basics of content pillars and why they are crucial for creating consistent and aligned content.
- Blending Business and Personal Brands:
- Discover how content pillars help you merge your business and personal brand seamlessly, allowing you to build relationships and connect with your audience on a deeper level.
- Simplifying Content Creation:
- Find out how content pillars give you a clear roadmap for your content, eliminating the guesswork and making content creation easier.
- Putting Content Pillars into Action:
- Practical tips on how to define your own content pillars and use them to create meaningful, consistent content that resonates with your audience.
Actionable Tips:
1. Identify Your Content Pillars: What are the 3-5 key themes you want to focus on in your content? These should reflect both your business and personal brand.
2. Brainstorm Content Ideas: For each pillar, brainstorm content ideas that align with your brand and resonate with your audience.
3. Create Consistent Content: Use your content pillars to guide your content creation, ensuring that everything you post is cohesive and intentional.
Call to Action:
Enjoyed this episode? Make sure to subscribe, leave a review, and share it with a fellow entrepreneur or business owner who needs help with their content strategy. Don’t forget to connect with me on [Your Social Media Handle] for more tips and resources on building your business and personal brand.
Resources Mentioned:
- https://bankeajayi.com/: Visit my website for more resources on content strategy and business growth.
- https://beacons.ai/bankeajayi: Explore my digital products designed to help you streamline your business and achieve your goals.
Connect with Banke:
- Instagram: @_bankeajayi
- Website: https://bankeajayi.com/
27 Jul 2024
Are You Lonely?
In this episode of Business As Usual...ish, we delve into the pressing issue of the loneliness epidemic and its unique impact on entrepreneurs and business owners. Banke explores the factors contributing to increased loneliness, the specific challenges faced by entrepreneurs, and practical strategies to overcome isolation and build meaningful connections.
13 Jul 2024
Breaking the Mold: Unconventional Ways to Create a Sustainable Brand
In this episode of "Business as Usual-ish," I, Banke, delve into the essentials of creating a sustainable brand. I share insights on how to communicate your brand's sustainability efforts effectively to your audience, ensuring authenticity and building trust. Whether you're just starting or looking to enhance your current practices, this episode offers valuable tips to help you make a positive impact while growing your business.
29 Jun 2024
Knock Knock - Find Your Customers
In this episode of "Business as Usual-ish," I delve into the intricacies of "Mastering the Art of Customer Outreach in the Digital Age," or "Digital Door knocking."
I share my journey in deciding the podcast's focus, aiming to blend life, business, and career insights. We explore how traditional door knocking has evolved into digital outreach, emphasising personalised emails, social media, and LinkedIn.
I outline five key steps: identifying ideal customers, gathering contact details respectfully, organising with a CRM system, maintaining consistent outreach, and following up professionally.
I encourage you to apply these strategies to expand your client base and last but not the least invite you to subscribe, like, and share the podcast.
20 Jun 2024
Simplifying the Podcasting Process
Hey!
So, in this episode of Business as Usual...ish, I really stress how important it is to keep things simple when you're starting a podcast and juggling side projects with a full-time job. I talk about my own experiences and suggest using basic tools like your phone's voice recorder and Adobe Podcast to make your audio sound better.
I also share a story about helping a coaching client streamline his podcasting process after his business partner left to do other things. Plus, I reflect on how I balance my coaching business, side projects, and social life, and I encourage everyone to start simple and gradually build up from there.
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