Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!
040: How to Create a Podcast with a 96% Listen-Through Rate with the Bioscope Brasse
Are you looking for podcasting strategies to keep listeners hooked from start to finish? In this episode, we welcome Jody Felton (https://www.linkedin.com/in/jody-felton-7364bb30/) and Ross Solomon (https://www.instagram.com/rossmsolomon/channel/), the dynamic duo behind Bioscope Brasse (https://lnkfi.re/bioscopebrasse), a podcast all about movies. Hailing from Cape Town, South Africa, Jody and Ross started the podcast during COVID-19 as a way to share their insights, reviews, and discussions about various films, ranging from blockbusters to indie productions. Their passion project has since become an incredibly successful podcast, featuring on Apple's list of Shows We Love in 2023.
In our conversation, Jody and Ross delve into their podcasting journey and how they achieved a 96% listen-through rate. Discover what they wish they knew before they got started, the importance of good quality audio, and the challenges of incorporating feedback from a growing audience. We also discuss how they know their voice and format are resonating with listeners, how podcasting has impacted them personally, why tweaking your show structure is essential, and the importance of having clear intentions. To hear how to transform your podcast from a side hustle to a compelling show, tune in now!
For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes (https://weeditpodcasts.com/podcast/).
Resources from Today’s Episode:
Bioscope Brasse (https://lnkfi.re/bioscopebrasse)
Bioscope Brasse on Instagram (https://www.instagram.com/bioscopebrassepodcast/)
Bioscope Brasse on TikTok (https://www.tiktok.com/@bioscopebrasse)
Jody Felton on LinkedIn (https://www.linkedin.com/in/jody-felton-7364bb30/)
Ross Solomon on Instagram (https://www.instagram.com/rossmsolomon/channel/)
Jennay Horn on LinkedIn (https://www.linkedin.com/in/jennay-horn-18a34220b/)
Free Willy (https://www.imdb.com/title/tt0106965/)
Aladdin (https://www.imdb.com/title/tt0103639/)
RoboCop 3 (https://www.imdb.com/title/tt0107978/)
Titanic (https://www.imdb.com/title/tt0120338/)
Jungle Book (https://www.imdb.com/title/tt0061852/)
Everything Everywhere All at Once (https://www.imdb.com/title/tt6710474/)
Step Up (https://www.imdb.com/title/tt0462590/)
Adobe Audition (https://www.adobe.com/products/audition/free-trial-download.html)
CinemaCon (https://cinemacon.com)
Cassidy Nicholson (https://linktr.ee/agirlnamedcassidy)
Yaaseen Barnes (https://yaaseenbarnes.co.za)
Yaaseen Barnes on Instagram (https://www.instagram.com/ya_a_seen_him/)
Connect with Carli:
Business Beyond The Mic on Spotify (https://open.spotify.com/show/2uYS7EK3ZB0ioEm6i30WH1?si=05b78697fc7248f8)
Business Beyond The Mic on Apple Podcasts (https://podcasts.apple.com/ca/podcast/business-beyond-the-mic/id1707643240)
Business Beyond The Mic on Instagram (https://www.instagram.com/bizbeyondthemic/)
Business Beyond The Mic on YouTube (https://www.youtube.com/@BusinessBeyondtheMic)
Carli van Heerden (https://www.carlivanheerden.com/)
Carli on Instagram (https://www.instagram.com/carli.vanheerden/)
Carli on X (https://twitter.com/carlivanheerden)
We Edit Podcasts (https://weeditpodcasts.com/)
17 Jun 2024
039: 100+ Podcasting Tips in 10 Minutes with Carli & Jennay
Looking for a simple quick-fire guide to help you boost your confidence as a podcaster? Look no further! In today’s episode of Business Beyond The Mic (https://weeditpodcasts.com/podcast/), we are joined by our resident content expert, Jennay Horn (https://www.linkedin.com/in/jennay-horn-18a34220b/), to share our top 100+ podcasting tips in just 10 minutes!
From creating an audience avatar to planning a consistent recording schedule, adding value through show notes and transcripts, maximizing your exposure using cross-promotional material, elevating your audio with intro music, and much more, this conversation is packed with invaluable insights and actionable advice to level up your podcasting game, improve your content, and connect with your listeners. Be sure to tune in today!
For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes (https://weeditpodcasts.com/podcast/).
Resources from Today’s Episode:
Jennay Horn on LinkedIn (https://www.linkedin.com/in/jennay-horn-18a34220b/)
Podnews (https://podnews.net/)
Wed Edit Podcasts on Udemy (https://www.udemy.com/user/weeditpodcasts/)
We Edit Podcasts Affiliate Partner Program (https://weeditpodcasts.com/affiliates/)
Connect with Carli:
Business Beyond The Mic on Spotify (https://open.spotify.com/show/2uYS7EK3ZB0ioEm6i30WH1?si=05b78697fc7248f8)
Business Beyond The Mic on Apple Podcasts (https://podcasts.apple.com/ca/podcast/business-beyond-the-mic/id1707643240)
Business Beyond The Mic on Instagram (https://www.instagram.com/bizbeyondthemic/)
Business Beyond The Mic on YouTube (https://www.youtube.com/@BusinessBeyondtheMic)
Carli van Heerden (https://www.carlivanheerden.com/)
Carli on Instagram (https://www.instagram.com/carli.vanheerden/)
Carli on X (https://twitter.com/carlivanheerden)
We Edit Podcasts (https://weeditpodcasts.com/)
10 Jun 2024
038: Top Marketing Strategies to Boost Your Podcast Discoverability with Danielle Desir Corbett
Where do you look to find the clues for success? During this episode, Danielle Desir Corbett (https://danielledesir.com/) joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card (https://thoughtcard.com/podcast/). She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready (https://roadtripreadypodcast.com/), which explores the best road trips across the US and Canada.
Join us today to hear Danielle share her best tips for marketing your podcast, as she reminds us that it is a combination of strategies that will lead you to success. We also dive into monetizing your podcast with an open mind and going beyond the model of podcasting to earn an income. Danielle also unpacks the difference between visibility and discoverability, we explore how to look for the clues of success left by people in industries beyond the realm of podcasting, and much more!
For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes (https://weeditpodcasts.com/podcast/).
Resources from Today’s Episode:
Danielle Desir Corbett (https://danielledesir.com/)
Danielle Desir Corbett on Instagram (https://www.instagram.com/thedanielledesir/)
Danielle Desir Corbett on X (https://twitter.com/thethoughtcard)
Road Trip Ready Podcast (https://roadtripreadypodcast.com/)
The Thought Card Podcast (https://thoughtcard.com/podcast/)
Connect with Carli:
Business Beyond The Mic on Spotify (https://open.spotify.com/show/2uYS7EK3ZB0ioEm6i30WH1?si=05b78697fc7248f8)
Business Beyond The Mic on Apple Podcasts (https://podcasts.apple.com/ca/podcast/business-beyond-the-mic/id1707643240)
Business Beyond The Mic on Instagram (https://www.instagram.com/bizbeyondthemic/)
Business Beyond The Mic on YouTube (https://www.youtube.com/@BusinessBeyondtheMic)
Carli van Heerden (https://www.carlivanheerden.com/)
Carli on Instagram (https://www.instagram.com/carli.vanheerden/)
Carli on X (https://twitter.com/carlivanheerden)
We Edit Podcasts (https://weeditpodcasts.com/)
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