Podcast thumbnail for Business Of Therapy

Business Of Therapy

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by Kelly McKenna, Therapist & Business Coach

4.8(78 reviews)
102 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
69

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality84
Social0
YouTube68
Engagement67

Podcast Overview

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode!

Language

🇺🇲

Publishing Since

8/5/2024

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69

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality84
Social0
YouTube68
Engagement67
8
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9
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excellent
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Every 7 days
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good
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57 episodes over 1.1 years

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Recent Episodes

Episode thumbnail for Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan

July 22, 2026

Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan

<p>Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working!</p><p>In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice.</p><p>Google Ads can be an incredible way to grow your therapy practice. But that’s only possible when the right foundation is in place.</p><p>If you've been curious about paid advertising, but aren't sure where to start, this is a conversation you don’t want to miss!</p><p>In this episode, we cover:</p><ul><li>Knowing when you're ready for Google Ads</li><li>Building a website that converts before investing in ads</li><li>The website metrics every therapist should track</li><li>Contact forms vs. intro call schedulers</li><li>Avoiding common Google Ads mistakes</li><li>Budgeting for Google Ads effectively</li><li>DIYing Google Ads vs. hiring an expert</li><li>Pausing and restarting ad campaigns strategically</li><li>Understanding the difference between Google Ads and SEO</li><li>Using Google Ads to grow a private-pay practice</li><li>Why your website is your MOST valuable marketing asset</li><li>Jamie's step-by-step Google Ads process</li></ul><br/><p>Connect with Jamie:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/therapy.marketing/" rel="noopener noreferrer" target="_blank">@therapy.marketing</a></li><li>Check out his <a href="https://www.therapistdigitalmarketing.com/" rel="noopener noreferrer" target="_blank">website</a></li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a></li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy® website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Resources &amp; Links:</p><ul><li><a href="https://www.therapistdigitalmarketing.com/google-ads-for-therapists-and-psychologists" rel="noopener noreferrer" target="_blank">Receive $250 off Google Ads Support</a> when you mention the Business of Therapy podcast</li><li><a href="https://www.therapistdigitalmarketing.com/squarespace-website-templates-for-therapists-psychologists" rel="noopener noreferrer" target="_blank">Get $100 off a website template</a> with code KELLY100</li><li>This episode is sponsored by <a href="https://helloalma.com/?utm_source=podcast&amp;utm_medium=paid&amp;utm_campaign=kelly&amp;utm_content=social" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://janesoftware.partnerlinks.io/business-of-therapy-podcast" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&amp;utm_medium=podcast&amp;utm_term=show-notes&amp;utm_content=&amp;utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a></li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&amp;utm_medium=podcast&amp;utm_term=show-notes&amp;utm_content=&amp;utm_campaign=" rel="noopener noreferrer" target="_blank">Reels Membership</a></li><li><a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&amp;utm_medium=podcast&amp;utm_term=show-notes&amp;utm_content=&amp;utm_campaign=" rel="noopener noreferrer" target="_blank">Business Coaching Waitlist</a></li><li><a href="https://businessoftherapy.com/free-1-hour-training?utm_source=bot-podcast&amp;utm_medium=podcast&amp;utm_term=show-notes&amp;utm_content=&amp;utm_campaign=" rel="noopener noreferrer" target="_blank">Free training</a></li><li><a href="https://sitwithkelly.ck.page/captions-freebie?_gl=1*10zlh5w*_ga*NDg3OTc0MzI4LjE3MTUyNjQ4OTQ.*_ga_T0NQSC6X33*MTcyMzQ4NTA4Mi40NC4xLjE3MjM0OTIwMzYuNjAuMC4w?utm_source=bot-podcast&amp;utm_medium=podcast&amp;utm_term=show-notes&amp;utm_content=caption-guide&amp;utm_campaign=" rel="noopener noreferrer" target="_blank">Caption Guide</a></li></ul><br/><p>Mentioned in this episode:</p><p><a href="https://business-of-therapy.captivate.fm/reels-launch-july-2026">Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 22nd at 11:59 PM EST!</a></p>

Episode thumbnail for The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram Has in Common

July 15, 2026

The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram Has in Common

Host Kelly Green reveals three common traits of therapists who successfully fill their caseloads using Instagram, offering insights into effective marketing strategies.

Episode thumbnail for 10K New Followers with Repurposed Content (with Therapist Lali Herrera)

July 8, 2026

10K New Followers with Repurposed Content (with Therapist Lali Herrera)

Holistic therapist Lali Herrera shares with host Kelly how she gained 10k followers by repurposing successful content, revealing a sustainable approach to online growth.

102 total episodes available with 56 transcripts

Recent guests on Business Of Therapy

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Lali Herrera

Guest

Rachel Sleeper

Guest

Kelly's son

Guest

Sarah Bolor

Guest

Jaclyn Sappah

Guest

Alea DiGirolamo

Guest

Carolyn Solo

Guest

Caitlin Silverstein

Guest

Kelly Higdon

Guest

Angela Avery

Guest

Deep-dive analytics for Business Of Therapy

Frequently asked questions

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What is Business Of Therapy?

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” 

You’re in the right place. 

Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more.

I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! 

I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! 

Make sure to hit follow/subscribe so you never miss an episode!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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