by Kelly McKenna, Therapist & Business Coach
Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!
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8/5/2024
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April 30, 2025
<p>Do you feel like your Instagram stories are falling flat?</p><p>You’re posting…but nobody really engages? </p><p>Or maybe…you overthink what to post, so you end up not posting at ALL. </p><p>If this sounds like you, I promise - you’re not the only one feeling this way!</p><p>Believe me - I know how awkward it can feel posting to Instagram stories (especially when you’re first starting out).</p><p>Stories are HUGE for connection though. Building genuine connections with your people is what’s going to grow your business!</p><p>In today’s episode, I’m diving into how to get clients from Instagram stories.</p><p>In this episode, I cover: </p><ul><li>My start with IG stories in 2020</li><li>Why it’s super important to share on IG stories</li><li>How to make IG stories engaging, natural, and FUN</li><li>Not overthinking your stories</li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a> </li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Resources & Links:</p><ul><li>Follow Laura Caruso on Instagram <a href="https://www.instagram.com/lauracaruso.therapy/" rel="noopener noreferrer" target="_blank">@lauracaruso.therapy</a></li><li>This episode is sponsored by <a href="https://www.helloalma.com/kelly/podcast/?utm_source=podcast&utm_medium=paid&utm_campaign=kelly" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://jane.app/book_a_demo?utm_medium=kelly_mckenna&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_mh" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a> </li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Reels Membership</a> </li><li><a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Business Coaching Waitlist</a> </li><li><a href="https://businessoftherapy.com/free-1-hour-training?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Free training</a></li><li><a href="https://sitwithkelly.ck.page/captions-freebie?_gl=1*10zlh5w*_ga*NDg3OTc0MzI4LjE3MTUyNjQ4OTQ.*_ga_T0NQSC6X33*MTcyMzQ4NTA4Mi40NC4xLjE3MjM0OTIwMzYuNjAuMC4w?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=caption-guide&utm_campaign=" rel="noopener noreferrer" target="_blank">Caption Guide</a></li></ul><br/><p>Mentioned in this episode:</p><p><a href="https://business-of-therapy.captivate.fm/free-training">FREE Training: How to Market & Grow Your Private Practice on Instagram</a></p>
April 23, 2025
<p>I’m honored to welcome Joe Sanok onto the podcast today! </p><p>In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether.</p><p>For Joe, it was about sustainability, not just growth.</p><p>Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity. </p><p>In this episode, we cover: </p><ul><li>Applying the ‘Thursday is the New Friday’ concept to your private practice</li><li>Joe’s journey with his private practice</li><li>Investing in smart marketing practices like SEO</li><li>Identity ‘shifts’ that can happen for therapists</li><li>Deconstructing the stories that have shaped & impacted your therapy career</li><li>What to look at if you’re considering moving into group practice</li><li>Selling group practices</li></ul><br/><p>Connect with Joe:</p><ul><li>Get his book, <a href="https://joesanok.com/" rel="noopener noreferrer" target="_blank">Thursday is the New Friday</a></li><li>Check out his <a href="https://practiceofthepractice.com/" rel="noopener noreferrer" target="_blank">website</a></li><li>Listen to <a href="https://practiceofthepractice.com/listen-to-the-podcast/" rel="noopener noreferrer" target="_blank">Practice of the Practice Podcast</a></li><li>Learn more about <a href="https://practiceofthepractice.com/memberships/" rel="noopener noreferrer" target="_blank">membership options</a></li><li>Schedule a <a href="https://practiceofthepractice.com/apply/" rel="noopener noreferrer" target="_blank">free 30-minute consult call</a></li><li>Follow on <a href="https://www.instagram.com/practiceofthepractice" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow on <a href="https://www.facebook.com/PracticeOfThePractice/" rel="noopener noreferrer" target="_blank">Facebook</a></li><li>Check out his <a href="https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng" rel="noopener noreferrer" target="_blank">YouTube</a></li><li>Follow on <a href="https://www.linkedin.com/company/practice-of-the-practice/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a> </li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Resources & Links:</p><ul><li>This episode is sponsored by <a href="https://www.helloalma.com/kelly/podcast/?utm_source=podcast&utm_medium=paid&utm_campaign=kelly" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://jane.app/book_a_demo?utm_medium=kelly_mckenna&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_mh" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a> </li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Reels...
April 16, 2025
<p>A question I get asked super often is ‘should you list your therapy rates on your website’? </p><p>In short - the answer is YES!</p><p>But…I want to dive deeper into WHY I believe this is important. </p><p>I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either!</p><p>I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!!</p><p>In this episode, I cover: </p><ul><li>Assuming that people will think your rates are ‘too expensive’</li><li>The power of transparency with listing your rates</li><li>Why listing your rates communicates your expertise & value</li><li>Elevating your client experience to show that you ARE the expert</li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a> </li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! </p><p>Resources & Links:</p><ul><li>Try <a href="https://www.mentaya.com/?referrerId=kelly&utm_source=kelly&utm_medium=email" rel="noopener noreferrer" target="_blank">Mentaya</a> for 1-month FREE with the code KELLY</li><li>This episode is sponsored by <a href="https://www.helloalma.com/kelly/podcast/?utm_source=podcast&utm_medium=paid&utm_campaign=kelly" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://jane.app/book_a_demo?utm_medium=kelly_mckenna&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_mh" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a> </li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Reels Membership</a> </li><li><a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Business Coaching Waitlist</a> </li><li><a href="https://businessoftherapy.com/free-1-hour-training?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Free training</a></li><li><a href="https://sitwithkelly.ck.page/captions-freebie?_gl=1*10zlh5w*_ga*NDg3OTc0MzI4LjE3MTUyNjQ4OTQ.*_ga_T0NQSC6X33*MTcyMzQ4NTA4Mi40NC4xLjE3MjM0OTIwMzYuNjAuMC4w?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=caption-guide&utm_campaign=" rel="noopener noreferrer" target="_blank">Caption Guide</a></li></ul><br/><p>Mentioned in this episode:</p><p><a href="https://business-of-therapy.captivate.fm/free-training">FREE Training: How to Market & Grow Your Private Practice on Instagram</a></p>
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