Grab your coffee and listen in as graphic designer and branding expert, Kayla Phillips, and social media coach, Marci Goodwin, chat about branding and marketing strategies for local small businesses.
On this episode of Caffeinated Branding, Kayla and Marci chat about the why and when of using a graphic designer for your small business. And not one time do we mention creating a logo, because it is so much more than that! Listen and learn how to elevate your brand with graphic design.
6 Aug 2021
Establishing boundaries in your business
Creating boundaries in your business is essential to both saving your sanity and growing your business. It is something Kayla and Marci both wish they had done sooner and still struggle with from time to time. Listen in to learn about the how and why of establishing boundaries in your small business.
22 Jul 2021
Business owner mindset
You can't run a successful business thinking like an employee. You need a business owner mindset to make the right decision that will move your business forward. In this episode, Kayla and Marci talk more about creating a business owner mindset and why it is important.
14 Jul 2021
Time management and productivity apps for freelancers
Kayla and Marci share their favorite apps that help them with time management and productivity.
8 Jul 2021
What Instagram changes mean for your social media strategy
Last week, Instagram CEO, Adam Mosseri, announced that Instagram is no longer a photo-sharing app, but a video platform. What exactly does this mean for your small business's social media strategy? Should you go all-in on Reels? What happens if you don't like doing video? Should you abandon ship? In this episode of the Caffeinated Branding podcast, Kayla and Marci will calm you down and help you align your social strategy with these new changes.
1 Jul 2021
What makes your business unique?
On this episode of Caffeinated Branding, Kayla and Marci talk about the importance of leaning into what sets your business apart from the crowd in your branding and marketing.
22 Jun 2021
Know Your Ideal Customer!
In this episode of Caffeinated Branding, Kayla and Marci discuss the importance of small businesses knowing their ideal customer and how to use that knowledge to create branding and marketing strategies.
Follow Kayla
Kayla Phillips Design (https://www.kaylaphillipsdesign.com/)
Facebook (https://www.facebook.com/kaylaphillipsdesign)
Instagram (https://www.instagram.com/kaylaphillipsdesign/)
Follow Marci
Leverage Social (https://www.leverageyoursocial.com/)
Facebook (https://www.facebook.com/leverageyoursocial)
Instagram (https://www.instagram.com/leverageyoursocial/)
15 Jun 2021
The gap between DIY and hiring a pro
As entrepreneurs and small business owners, we tend to think we can, or we need, to do it all. The truth is that while we may be good at the main thing - whatever your business sells - we are not good at all the things. There is a time when we need to invest in our business by hiring professionals.
In this episode, Kayla and Marci talk about overcoming the mental gap between doing everything yourself (logos, branding, social media strategy. accounting, etc.) and hiring a specialist. Hear how that investment can free you up to do what you do best and propel your business forward.
"Money put into your brand is an investment, not a spend." - Kayla
"You will get out of it what you put in. If you spend $5 on a Fivrr logo, expect $5 worth of business coming back to you." - Kayla
Find Kayla and Marci here...
Kayla Phillips Design (https://www.kaylaphillipsdesign.com/)
Instagram (https://www.instagram.com/kaylaphillipsdesign/)
Facebook (https://www.facebook.com/kaylaphillipsdesign)
Leverage Social (https://www.leverageyoursocial.com/)
Instagram (https://www.instagram.com/leverageyoursocial/)
Facebook (https://www.facebook.com/groups/leveragesocialmediamarketing)
8 Jun 2021
The Importance Of Small Business Messaging
Messaging is a huge part of your business's branding. It should be consistent across all platforms and geared toward your ideal customer. Get some great small business messaging tips in this episode.
1 Jun 2021
Our Big Announcement!
Welcome to Caffeinated Branding with Kayla and Marci!
This is the test run of our new podcast and a get-to-know-us episode.
We have been running Caffeinated Branding on IGTV, but now we are ready to reach a bigger audience. Join us each week for branding and marketing tips geared toward local small businesses.
Find us offline at Kayla Phillips Design (https://www.kaylaphillipsdesign.com/)and Leverage Social (https://www.leverageyoursocial.com/).
Instagram: Kayla Phillips Design (https://www.instagram.com/kaylaphillipsdesign/) & Leverage Social (https://www.instagram.com/leverageyoursocial/)
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