Château Zero Podcast

April 1, 2024

#1 How to market non-alcoholic products right – Meet Sip Steady, an agency for non-alcoholic products

<p>In this episode of the Châtau Zero podcast, Feli from Château Zero interviews Kayla and Sarah from <a href="https://www.sipsteady.com/">⁠Sip Steady⁠</a> , a non-alcoholic marketing, advertising, and PR agency. They discuss the founding of Sip Steady and the challenges they faced in finding non-alcoholic options in bars and restaurants. They also elaborate on the growth of the non-alcoholic industry and the different trends they are seeing, such as the demand for non-alcoholic wines and functional beverages. The conversation also touches on the importance of clear messaging and inclusivity in marketing non-alcoholic products. Kayla and Sarah share their advice for new brands entering the market and discuss the importance of community-driven events in the non-alcoholic space.</p> <p><br></p> <p><strong>Takeaways:</strong></p> <p>The non-alcoholic industry is growing, with a demand for non-alcoholic wines and functional beverages. Clear messaging and inclusivity are important in marketing non-alcoholic products.</p> <p>New brands entering the market should focus on building their audience by sending out their products and getting them in the hands of customers. They should also invest in strong branding and avoid spreading themselves too thin.</p> <p>The non-alcoholic industry is not limited to big cities, and there is a growing demand for non-alcoholic options in suburban areas and smaller towns.</p> <p>Community-driven events are crucial in the non-alcoholic space, providing a safe and inclusive space for people who choose not to drink. These events help build connections and create memorable experiences with non-alcoholic brands.</p> <p><br></p> <p><strong>Chapters</strong></p> <p>00:00 Introduction and Background of Sip Steady</p> <p>04:23 Working with Non-Alcoholic Brands</p> <p>05:05 Differences in the Non-Alcoholic Industry</p> <p>07:23 Targeting Mindful Drinkers</p> <p>09:02 Trends in the Non-Alcoholic Market</p> <p>10:21 Availability of Non-Alcoholic Products</p> <p>12:19 Challenges of Non-Alcoholic Wine in Restaurants</p> <p>14:04 Target Audience for Non-Alcoholic Brands</p> <p>17:24 Target group for non-alcoholic products</p> <p>17:50 Catering to Different Demographics</p> <p>24:03 Non-Alcoholic Market in Different Cities</p> <p>25:27 Advice for New Non-Alcoholic Brands</p> <p>30:23 Non-Alcoholic Market in Different States</p> <p>32:44 Pitch for Sip Steady</p> <p>35:26 Dry Vibes Event Series</p> <p>38:10 Importance of Community-Driven Events</p> <p><br></p> <p><br></p> <p><br></p>