Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

About Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

20+ Years in Cheer… and Still Not Done Talking About It! Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys. So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith. I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know). Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh. Much love, Allison xx

Publisher

Allison Sack

Category

arts · business · kids & family · leisure · sports

Language

en

Explicit

No

First episode

18 Sept 2025

Latest episode

8 Oct 2026

Latest episodes

33 episodes in the feed.

1. 

   8 Oct 2026

   #33 AUTHOR: Am I Good Enough to Publish? An Honest Talk About Imposter Syndrome

   Should I really be publishing these books—or will everyone simply notice what I’ve done wrong? In this very honest episode, I’m talking about imposter syndrome while I’m still right in the middle of it. As a self-published author with ADHD and dyslexia, writing and releasing books has brought up a lifetime of insecurities around words, mistakes and being corrected. When I add the pressure of editing, illustrations, formatting, marketing and comparing myself with successful authors online, it becomes very easy to wonder whether I belong here at all. I’m sharing the difference between questioning my work because I genuinely know I can improve it and doubting whether I should be creating it in the first place. I also explain how feedback, planning and continuing to take small steps have helped me move forward when my confidence disappears. This isn’t a perfect formula for defeating imposter syndrome. It’s a real conversation from an uncertain point in my self-publishing journey—and a reminder that nobody else has your exact brain, imagination or story to tell. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ (https://thecheerleaderbookclub.com/shop/) Buy on Amazon https://mybook.to/tcbcstore (https://mybook.to/tcbcstore) 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload (https://thecheerleaderbookclub.com/#freedownload) 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ (https://www.myidentifiers.com.au/) • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ (https://www.voicesbyinaudio.com/) • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ (https://bookvault.app/join-the-team/) • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 (https://www.allianceindependentauthors.org/members/join?affid=20523) • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ (https://kindlepreneur.com/isbn-bar-code-generator/) • IngramSpark (Global Distribution) https://www.ingramspark.com/ (https://www.ingramspark.com/) • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ (https://cheerchapters--rocket.thrivecart.com/publisher-rocket/) • Amazon KDP https://kdp.amazon.com/ (https://kdp.amazon.com/) • BookLinker (Universal Amazon Links) https://booklinker.com/ (https://booklinker.com/) 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up (https://app.redcircle.com/sign-up) 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 (https://hostinger.com/?REFERRALCODE=GL4THECHEXI1) • Namecheap (Domains & Email) https://www.namecheap.com/ (https://www.namecheap.com/) • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ (https://www.fiverr.com/) • Canva (Design & Graphics) https://www.canva.com/ (https://www.canva.com/) • QuickBooks (Accounting) https://quickbooks.intuit.com/ (https://quickbooks.intuit.com/) 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b (https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b) • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 (https://www.opus.pro/?via=760090) 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com (https://www.thecheerleaderbookclub.com/) • Instagram https://www.instagram.com/thecheerleaderbookclub (https://www.instagram.com/thecheerleaderbookclub) • TikTok https://www.tiktok.com/@thecheerleaderbookclub (https://www.tiktok.com/@thecheerleaderbookclub) • Facebook https://www.facebook.com/thecheerleaderbookclub (https://www.facebook.com/thecheerleaderbookclub) • Contact https://thecheerleaderbookclub.com/contact/ (https://thecheerleaderbookclub.com/contact/) ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

2. 

   1 Oct 2026

   #32 CHEER PARENTS: Cheer Fundraising Without Parent Burnout

   How do you raise meaningful money for cheer competitions and travel without asking the same parents to give up every weekend? In this episode, I’m sharing the fundraising ideas our cheer community tried over the years—from sausage sizzles, Easter raffles and community events to bingo nights, major raffles, grants and business sponsorships. But fundraising isn’t only about choosing something to sell. I’m also talking about the policies teams and committees need before money starts coming in. How should profits be allocated? What happens when volunteer shifts are limited? Can one family claim several positions? Should fundraising be optional, and what happens when parents genuinely don’t have time to participate? We’ll also look at the side of fundraising I loved most: watching young athletes develop confidence, teamwork, leadership and practical life skills away from the cheer floor. Rules covering fundraising, raffles, sponsorship, tax and the distribution of money vary by location and organisational structure. Always check the requirements that apply to your committee or program before collecting funds. Find more from life on the mat at thecheerleaderbookclub.com. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ (https://thecheerleaderbookclub.com/shop/) Buy on Amazon https://mybook.to/tcbcstore (https://mybook.to/tcbcstore) 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload (https://thecheerleaderbookclub.com/#freedownload) 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ (https://www.myidentifiers.com.au/) • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ (https://www.voicesbyinaudio.com/) • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ (https://bookvault.app/join-the-team/) • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 (https://www.allianceindependentauthors.org/members/join?affid=20523) • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ (https://kindlepreneur.com/isbn-bar-code-generator/) • IngramSpark (Global Distribution) https://www.ingramspark.com/ (https://www.ingramspark.com/) • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ (https://cheerchapters--rocket.thrivecart.com/publisher-rocket/) • Amazon KDP https://kdp.amazon.com/ (https://kdp.amazon.com/) • BookLinker (Universal Amazon Links) https://booklinker.com/ (https://booklinker.com/) 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up (https://app.redcircle.com/sign-up) 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 (https://hostinger.com/?REFERRALCODE=GL4THECHEXI1) • Namecheap (Domains & Email) https://www.namecheap.com/ (https://www.namecheap.com/) • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ (https://www.fiverr.com/) • Canva (Design & Graphics) https://www.canva.com/ (https://www.canva.com/) • QuickBooks (Accounting) https://quickbooks.intuit.com/ (https://quickbooks.intuit.com/) 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b (https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b) • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 (https://www.opus.pro/?via=760090) 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com (https://www.thecheerleaderbookclub.com/) • Instagram https://www.instagram.com/thecheerleaderbookclub (https://www.instagram.com/thecheerleaderbookclub) • TikTok https://www.tiktok.com/@thecheerleaderbookclub (https://www.tiktok.com/@thecheerleaderbookclub) • Facebook https://www.facebook.com/thecheerleaderbookclub (https://www.facebook.com/thecheerleaderbookclub) • Contact https://thecheerleaderbookclub.com/contact/ (https://thecheerleaderbookclub.com/contact/) ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

3. 

   24 Sept 2026

   #31 BOOKS: Behind the Book | Cheer Camp and the Real Jayden

   What happens when you mix cheer camp, team superstitions, runaway marshmallows and one very funny diary? In this Behind the Books episode, we’re opening Cheer Camp, Book 2 in the Cheer Diaries series, and getting to know Jayden. Jayden is funny, welcoming, hardworking and always ready to make his teammates laugh. But behind the jokes, he secretly wants to become a leader and try a different role on the team—even if he sometimes uses humour to avoid putting himself forward. I’m sharing how Jayden’s personality shaped the story, why his diary is covered in dirt, food marks and folded pages, and how Cheer Camp continues the Comets’ journey through their first all-star cheerleading season. We’ll also investigate Jayden’s cheer camp survival guide and the unwritten rules every cheerleader understands. Never say “easy,” always respect the lucky socks and remember: when your coach says “one more time,” it’s probably going to be at least three. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ (https://thecheerleaderbookclub.com/shop/) Buy on Amazon https://mybook.to/tcbcstore (https://mybook.to/tcbcstore) 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload (https://thecheerleaderbookclub.com/#freedownload) 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ (https://www.myidentifiers.com.au/) • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ (https://www.voicesbyinaudio.com/) • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ (https://bookvault.app/join-the-team/) • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 (https://www.allianceindependentauthors.org/members/join?affid=20523) • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ (https://kindlepreneur.com/isbn-bar-code-generator/) • IngramSpark (Global Distribution) https://www.ingramspark.com/ (https://www.ingramspark.com/) • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ (https://cheerchapters--rocket.thrivecart.com/publisher-rocket/) • Amazon KDP https://kdp.amazon.com/ (https://kdp.amazon.com/) • BookLinker (Universal Amazon Links) https://booklinker.com/ (https://booklinker.com/) 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up (https://app.redcircle.com/sign-up) 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 (https://hostinger.com/?REFERRALCODE=GL4THECHEXI1) • Namecheap (Domains & Email) https://www.namecheap.com/ (https://www.namecheap.com/) • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ (https://www.fiverr.com/) • Canva (Design & Graphics) https://www.canva.com/ (https://www.canva.com/) • QuickBooks (Accounting) https://quickbooks.intuit.com/ (https://quickbooks.intuit.com/) 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b (https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b) • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 (https://www.opus.pro/?via=760090) 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com (https://www.thecheerleaderbookclub.com/) • Instagram https://www.instagram.com/thecheerleaderbookclub (https://www.instagram.com/thecheerleaderbookclub) • TikTok https://www.tiktok.com/@thecheerleaderbookclub (https://www.tiktok.com/@thecheerleaderbookclub) • Facebook https://www.facebook.com/thecheerleaderbookclub (https://www.facebook.com/thecheerleaderbookclub) • Contact https://thecheerleaderbookclub.com/contact/ (https://thecheerleaderbookclub.com/contact/) ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.