by Trainn
Customer Educated is a Trainn Original podcast Ever wanted to learn from customer education experts who say “Been there, done that”? We bring those very voices to the Customer Educated Podcast. Join us in conversation with "pros" from diverse SaaS teams who've scaled their programs to the peak. Gain actionable strategies, real-world case studies and learn from their mistakes to build the best customer learning experience at your organization Ready to get Customer Educated?
Language
🇺🇲
Publishing Since
12/21/2023
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November 20, 2024
Jason Gorman shares his practical approach to scaling GenAI adoption in customer education, from 25% to 75%, by building systematic processes for consistent results.
October 28, 2024
<p>Access Shannon's Project Brief Template- https://docs.google.com/document/d/16w5tMjxkg5-4TuujCI2wZ7Wrz4QJPiFRR-Ae4MsSeBM/edit?tab=t.0</p> <p><br /></p> <p>In part 1, Shannon discussed the importance of driving collaboration between marketing and educational teams. </p> <p>In part 2, we continue to conversation with Shannon explaining the importance of setting up content standards, content ownership, and ways to repurpose content. </p> <p><br /></p> <p>Dive in: </p> <p>00:51 Topics discussed </p> <p>02:02 Content coordination & ownership</p> <p>03:43 Do product marketers make good SME’s?</p> <p>05:56 How automations can help internal marketing</p> <p>07:23 Following up while collaborating cross-functionally</p> <p>09:16 Repurposing Educational content for marketing</p> <p>11:43 Challenges you face while collaborating</p> <p>14:13 Collaborating remotely requires intentionality</p> <p>16:05 Why everyone must set Project briefs</p> <p>18:10 Building a customer educator’s brand presence</p> <p><br /></p>
October 22, 2024
<p>You spend months working on a course, launching your academy. But are you making sure if it reaches the right *eyes & ears*?</p> <p><br /></p> <p>Listen to Shannon Howard, explain the importance of marketing to drive successful educational programs.</p> <p><br /></p> <p>Don't miss out the *elephant in the room* - Driving successful collaboration between marketing & educational teams.</p> <p>Topics discussed</p> <p>00:00 Introducing the Episode</p> <p>02:32 Key Podcast Topics</p> <p>03:26 Content, Content, Content</p> <p>04:27 Marketing lens on Customer Education </p> <p>05:34 Education lens on Marketing</p> <p>06:44 Pre & Post-Sale Education </p> <p>08:51 Collaboration between Marketing & Education teams</p> <p>10:49 Repurposing Intellum’s Educational Content </p> <p>13:05 Shared KPI’s for Successful Collaboration</p> <p>16:11 Unspoken Key to Driving Cross-Functional Collaboration </p> <p>18:58 Planning Content Roadmap</p> <p>20:54 Setting up Content Standards</p> <p>24:25 Part 2- Content Coordination & Ownership</p> <p>Stay tuned for Part 2 </p> <p><br /></p>
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Customer Educated is a Trainn Original podcast
Ever wanted to learn from customer education experts who say “Been there, done that”? We bring those very voices to the Customer Educated Podcast.
Join us in conversation with "pros" from diverse SaaS teams who've scaled their programs to the peak. Gain actionable strategies, real-world case studies and learn from their mistakes to build the best customer learning experience at your organization
Ready to get Customer Educated?
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