by D.coded Podcast
Welcome to Dcoded, the podcast that decodes the design, technology, and experiences shaping our world and planet. Melisa Lenero and Prof Saeema Ahmed-Kristensen explore the systems, behaviours, and technologies influencing how we live, work, and connect — from human interactions to the ecosystems we are part of. Each episode is a conversation with technologists, designers, entrepreneurs, and everyday users. Join us
Language
🇺🇲
Publishing Since
12/9/2025
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June 17, 2026
<p>In this episode, we explore social entrepreneurship, wicked problems like homelessness, and the importance of redesigning societal thinking with Lord John Bird, co-founder of The Big Issue. Discover insights on prevention, humanising those in need, and systemic change.</p><p><br /></p><p>Chapters</p><p>00:00 Introduction to Social Entrepreneurship and Poverty</p><p>02:42 The Big Issue: A Solution to Homelessness</p><p>10:16 Designing a Magazine for Change</p><p>17:43 Engaging the Homeless Community</p><p>21:06 Preventive Strategies Against Poverty</p><p>28:09 Revolutionising Thinking in Social Issues</p><p>31:15 Transformative Health Interventions</p><p>35:05 Rethinking Poverty and Health</p><p>37:21 Custodial Sentences and Societal Views</p><p>45:41 Redesigning Emergency Responses</p><p>53:49 The Role of Society in Crime Prevention</p><p>58:32 Designing for a Better Future</p><p><br /></p><p><br /></p>
June 3, 2026
<p>In this episode, John Kermath shares his extensive experience supporting startups, from superconductors to green city initiatives. The discussion covers navigating market needs, the importance of talking to customers, ecosystem development, and the value of fearless entrepreneurship.</p><p>Chapters</p><p>00:00 Introduction to Entrepreneurship and Innovation</p><p>02:45 Challenges in Commercialising Technology</p><p>06:42 Understanding Market Needs and Customer Engagement</p><p>12:26 Identifying Market Opportunities and Co-Creation</p><p>16:43 The Role of London Green City</p><p>21:02 Navigating Pivots and Strategic Decisions</p><p>23:34 Defining Success in the Startup Ecosystem</p><p>25:03 Comparing Risk Appetite: UK vs. US</p><p>26:52 Key Components of the Entrepreneurial Ecosystem</p><p>30:01 Identifying Market Needs and Entrepreneurial Opportunities</p><p>32:21 Challenges in Commercialising Technologies</p><p>37:45 Building Ecosystems: Green Town Labs and Beyond</p><p>41:43 Comparing Entrepreneurial Ecosystems: Boston vs. London</p><p>43:18 Cultural Shifts: Embracing Risk and Failure</p><p>48:22 Advice for Aspiring Entrepreneurs</p><p><br /></p><p>Captions are AI-generated</p>
May 20, 2026
<p>In this insightful episode, Saeema, Melisa and John Clarkson, CBE Professor of Engineering Design, University of Cambridge discuss the integration of systems thinking and engineering design in healthcare. He shares practical approaches to understanding complex healthcare systems, engaging stakeholders, and designing patient-centred solutions.</p><p><br /></p><p>Captions are AI Generated</p><p><br /></p><p>Chapters</p><p>00:00 Introduction to Design and Systems Thinking</p><p>02:55 The Role of Systems Thinking in Healthcare</p><p>05:47 Engineering Better Care: A Systems Approach</p><p>08:54 Raising Awareness and Building Systems Leadership</p><p>11:35 The Improvement Canvas: Defining Problems</p><p>14:32 Engaging Stakeholders in Healthcare Design</p><p>17:50 Delight and Disgust in Palliative Care</p><p>20:36 Understanding Patient Journeys and Healthcare Pathways</p><p>23:45 The Importance of Experience in Healthcare</p><p>29:00 The Poetic Side of Design</p><p>29:58 Co-Designing with Users</p><p>34:10 Understanding the Problem</p><p>38:06 Iterative Design Process</p><p>42:31 The Role of Stories in Healthcare</p><p>50:49 Rethinking Healthcare Systems</p><p><br /></p><p>Resources: </p><p><a href="https://www.linkedin.com/in/p-john-clarkson-42652a1/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/p-john-clarkson-42652a1/</a></p><p><a href="https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng" rel="ugc noopener noreferrer" target="_blank">https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng</a><br /></p>
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Welcome to Dcoded, the podcast that decodes the design, technology, and experiences shaping our world and planet. Melisa Lenero and Prof Saeema Ahmed-Kristensen explore the systems, behaviours, and technologies influencing how we live, work, and connect — from human interactions to the ecosystems we are part of.
Each episode is a conversation with technologists, designers, entrepreneurs, and everyday users. Join us
This podcast updates daily.
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