- 16
- Episodes
- 2024
- First episode
About DEEP DIVE
Deep Dive where we explore the challenges that D2C brands face in their day-to-day operations and the practical solutions used to overcome them. Through real client success stories, we share insights into how these problems were addressed and resolved, offering a closer look at the strategies that worked.
- Publisher
- Seventh Triangle
- Category
- technology
- Language
- en
- Explicit
- No
- First episode
- 18 Oct 2024
- Latest episode
- 31 Dec 2024
Latest episodes
16 episodes in the feed.
31 Dec 2024
Just In Time: A Premium Watch Retailer
In this episode of Deep Dive, we explore the transformative website revamp and service module integration project for Just In Time (JIT), a leading watch retailer. Discover how we tackled challenges like outdated design, limited interactivity, and missing online service accessibility to craft a seamless, user-friendly experience. From planning and strategy to integrating a custom service module and micro-interactions, we unpack every detail of this impactful project. Tune in to learn how JIT’s online platform now bridges digital and in-store experiences for enhanced customer satisfaction and engagement. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
28 Dec 2024
Nish Hair: India’s Wig and Extension Experts
In this episode, we explore how Nish Hair, a leading hair extension and wig brand, successfully migrated from Magento to Shopify Plus with Seventh Triangle’s expertise. From overcoming inventory and performance issues to integrating seamless payment and booking features, discover how the migration led to a 24% boost in conversion rates and a 316% increase in international sales. Tune in for insights on optimizing e-commerce platforms for growth and customer experience. Follow Seventh Triangle, for more such valuable insights on digital transformations.Seventhtriangle.com (http://seventhtriangle.com/)
27 Dec 2024
Mallcom: India's PPE Pioneer-3
Explore how Seventh Triangle revamped Mallcom India Ltd's website, transforming it from a B2B-only platform into a dual-purpose site catering to both B2B and D2C audiences. This episode highlights the challenges, solutions, and innovative strategies, including seamless navigation, engaging content, and efficient data management. Discover how tailored design and technology like Shopify and Figma powered this transformation, enabling Mallcom to successfully launch its D2C initiative and elevate its digital presence. Follow Seventh Triangle, for more such valuable insights on digital transformations.Seventhtriangle.com (http://seventhtriangle.com/)
26 Dec 2024
Mallcom: India's PPE Pioneer - 2
Explore how Seventh Triangle revamped Mallcom India Ltd's website, transforming it from a B2B-only platform into a dual-purpose site catering to both B2B and D2C audiences. This episode highlights the challenges, solutions, and innovative strategies, including seamless navigation, engaging content, and efficient data management. Discover how tailored design and technology like Shopify and Figma powered this transformation, enabling Mallcom to successfully launch its D2C initiative and elevate its digital presence. Follow Seventh Triangle, for more such valuable insights on digital transformations.Seventhtriangle.com (http://seventhtriangle.com/)
24 Dec 2024
Mallcom: India's PPE Pioneer
Explore how Seventh Triangle revamped Mallcom India Ltd's website, transforming it from a B2B-only platform into a dual-purpose site catering to both B2B and D2C audiences. This episode highlights the challenges, solutions, and innovative strategies, including seamless navigation, engaging content, and efficient data management. Discover how tailored design and technology like Shopify and Figma powered this transformation, enabling Mallcom to successfully launch its D2C initiative and elevate its digital presence. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
22 Dec 2024
Rasoi Shop: Omnichannel Kitchenware Store
In this episode of Deep Dive, we explore Rasoi Shop, a leading Indian kitchenware retailer transforming the way we shop. With over 7,500 products, they've faced challenges in showcasing their vast inventory online. By partnering with Seventh Triangle, they revamped their website, improved user experience, and implemented multilingual support to connect with diverse customers. A standout feature is their AI-powered chatbot, which recommends recipes based on what you have at home while suggesting products to buy. Join us to see how these changes led to a remarkable 40-45% increase in sales. In this episode of Deep Dive, we explore Rasoi Shop, a leading Indian kitchenware retailer transforming the way we shop. With over 7,500 products, they've faced challenges in showcasing their vast inventory online. By partnering with Seventh Triangle, they revamped their website, improved user experience, and implemented multilingual support to connect with diverse customers. A standout feature is their AI-powered chatbot, which recommends recipes based on what you have at home while suggesting products to buy. Join us to see how these changes led to a remarkable 40-45% increase in sales. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
21 Dec 2024
Jockey: Premium underwear and Apparel brand
In this episode of Deep Dive, we explore Jockey India's significant e-commerce transformation with the help of Seventh Triangle. Discover how Jockey, known for its iconic underwear, faced challenges with its outdated online platform, which hindered customer experience. We break down the strategic move to Shopify Plus, revealing how features like omnichannel order routing and a bra size calculator enhanced user engagement. With impressive results—a 55% increase in business volume and an 85% reduction in operational costs—Jockey's journey illustrates the importance of adapting to the digital landscape. Tune in for insights that can inspire your own digital evolution. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
20 Dec 2024
V-Guard: Electrical and Electronics expert
In this episode, we explore how V-Guard, a well-known brand in India, successfully navigated digital transformation with the help of Seventh Triangle. This isn't just about launching a website; it's about shifting from a traditional distribution model to direct-to-consumer sales. Discover how V-Guard integrated Shopify Plus with their existing systems, improved customer experiences, and achieved impressive results, including a 42% increase in customer purchases. Join us to learn valuable lessons about embracing change in the digital age. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
19 Dec 2024
House of Chikankari: An Indian Ethnicwear Brand
In this episode, we take a closer look at House of Chikankari, a brand known for its beautiful traditional garments. Discover how they teamed up with Seventh Triangle, to give their website a much-needed makeover. We’ll explore the steps they took to improve website speed, mobile usability, SEO, and accessibility, leading to a remarkable 42% increase in customer purchases. Join us to learn how these small changes can create a big impact for businesses online. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
18 Dec 2024
Nykd By Nykaa: Comfort-Driven Lingerie Brand
In this episode of Deep Dive, we explore the remarkable journey of Nykd by Nykaa, an Indian lingerie brand revolutionizing the D2C landscape. Join us as we discuss their strategic brand-building and marketing efforts, revealing how they identified market gaps and built consumer trust in a competitive industry. Learn about their game-changing innovations, including the cutting-edge bra advisor algorithm that simplifies the shopping experience. Don’t miss this insightful discussion on the future of retail and the lessons that can be applied across various sectors! Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
17 Dec 2024
Ferns N Petals: Floral and Gifting Experts
In this episode, we dive into how FNP (Ferns and Petals) successfully entered the booming Saudi Arabian market through a tailored e-commerce strategy. By partnering with Seventh Triangle, they utilized Shopify Plus and developed custom mobile apps to create a seamless customer experience that respected local cultural nuances. This approach led to a remarkable 45% reduction in operational costs and a significant 65% increase in sales. Tune in to uncover valuable insights on the importance of cultural adaptation and understanding your audience for sustainable business growth. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
16 Dec 2024
Equipp: A Tech Rental Store
In this episode, we explore Equipp, a revolutionary tech rental platform in India that's challenging the traditional ownership model. With over 25 years of B2B experience, Equipp is leveraging its expertise to make technology more accessible and sustainable. We dive into their journey, the challenges of creating a custom online platform, and the competitive landscape. Join us as we discuss how Equipp's innovative approach could shape the future of tech consumption. Can renting tech become the new norm? Tune in to find out. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
15 Dec 2024
Bira91: An Indian Beer Company
In this episode of Deep Dive, we explore the intricate dynamics of the Indian beer market, focusing on Bira91. Join us as we discuss the regulatory hurdles and logistical challenges faced by the Bira91 in distribution. Learn how Seventh Triangle partnered with Bira 91 to implement a custom platform that streamlined operations and enhanced efficiency. Tune in to discover the innovative strategies that propelled Bira91’s growth in a competitive landscape. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
14 Dec 2024
Itokri- Indian Artisanal Product Store
In this episode of Deep Dive, we explore the transformation of Itokri, an online marketplace showcasing India's rich handicrafts. Discover how Seventh Triangle helped Itokri overcome the challenges of a cluttered website, implementing intuitive navigation, color-based filtering, and a storytelling approach that highlights individual artisans. By enhancing user experience, they not only increased average order values and page views but also fostered deeper connections between customers and the artisans. Join us to learn how thoughtful design can create impactful digital experiences. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
13 Dec 2024
Bombay Shaving Company- A Premium Men's Grooming Brand.
In this episode of Deep Dive, we explore the transformation of the Bombay Shaving Company. Faced with tech challenges that hindered their growth, they partnered with Seventh Triangle to transition to a new e-commerce platform. Discover how this collaboration not only streamlined operations but also enhanced customer engagement, allowing Bombay Shaving Company to reclaim their competitive edge in the grooming market. Tune in for insights into their journey and success strategies. Follow Seventh Triangle, for more such valuable insights on digital transformations. Seventhtriangle.com (http://seventhtriangle.com/)
18 Oct 2024
Conbipel's Migration: From SFCC to Shopify Plus – Revamping an Italian Fashion Brand
In this episode we will dive deep into- Conbipel, an Italian fashion brand specializing in leather and fur, which was struggling with outdated technology, high operational costs, and complicated store management. To address these challenges, Seventh Triangle, an India-based Marktech agency, led the migration from SFCC to Shopify. This move, combined with multiple integrations, reduced costs and enhanced customer engagement through an improved UI/UX. Follow DEEP DIVE to discover more D2C e-commerce solutions. Connect with us at: Seventh Triangle (https://seventhtriangle.com/)
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