Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday to Friday, Nick and Ricky (the Co-Founders of Blue Meta) will help you take your results to the next level. From Strategy to Digital to Creative and everything in between, if it’s getting people results we’re bringing you the inside scoop. Remember to follow the podcast and subscribe to our newsletter.
Demand generation: the process of creating awareness and demand for your products or services. It expands your audience, generates urgency, and clarifies your solution to transform interest into profitable revenue.
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Ep 48 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 2
We’re back with the second part to our discussion about B2B Demand Generation! In this episode we elaborate on what we talked in the first part of this topic about the different KPIs you can be tracking month to month to determine which tactics are driving the best results for your B2B business.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
20 Mar 2023
Ep 47 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 1
Demand generation is a critical aspect of any B2B service-based business, and tracking the right key performance indicators (KPIs) is essential to ensuring the success of your demand generation strategy. In this podcast, we'll outline the most important KPIs to track, as well as some best practices for measuring them effectively.
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17 Mar 2023
Ep 46 - How to go From Single to Double Digit ROAS
In this episode of the Demand Gen Daily podcast, hosts Nick and Ricky discuss strategies for e-commerce businesses to increase their ROAS (return on ad spend) from single to double digits. They emphasize that there is no single way to achieve this, as it is highly contextual to each individual market. However, they offer some broad rules, including the importance of having a solid remarketing funnel and utilizing effective email marketing. They explain that email marketing can significantly boost ROAS, as it is cheaper and allows for greater scale when targeting previous shoppers and email subscribers. They also caution against common pitfalls in email marketing, such as not properly segmenting email lists and failing to offer compelling deals and promotions. Overall, the episode provides valuable insights for e-commerce businesses looking to increase their ROAS and scale their operations.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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