At Digital Marketing Collective, our passion lies in empowering entrepreneurs and organisations to unlock their full potential in digital marketing. Join our podcast series, where we dive deep into digital marketing.
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Building Emotional Connections with Your Digital Marketing | Digital Marketing Collective
Welcome to the digital marketing collective podcast. I'm your host, Berti Munro and today's episode. We will be diving into the topic of building emotional connections with your digital marketing, exploring various techniques and strategies that can help foster strong emotional connections with your audience through digital marketing efforts.
#podcasr #marketingpodcast #digitalmarketing #emotionalintelligence
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13 Sept 2023
Emotional Intelligence in Digital Marketing | Digital Marketing Collective
In this podcast, we will discuss how businesses can use emotional intelligence to connect with their audience on a deeper level to drive decision-making, enhance brand loyalty, and ultimately boost their bottom line. We will explore the critical factors in emotional decision-making, such as brand identity and authenticity, personalization, storytelling, social proof, empathy, and emotional listening.
Despite emotional intelligence's proven effectiveness in digital marketing, many businesses are yet to adopt this approach due to the fear of vulnerability and the difficulty in measuring its impact. However, we will provide insights on how companies can pivot to embrace emotionally intelligent marketing by leveraging education and training, customer research, data and analytics, and creating cross-disciplinary teams.
If you want to find out more about Digital Marketing Collective, visit: https://www.dmcollective.co.uk (https://www.dmcollective.co.uk)
Subscribe to our email: https://www.dmcollective.co.uk/subscribe (https://www.dmcollective.co.uk/subscribe)
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30 Aug 2023
Introduction into digital marketing | Digital Marketing Podcast
In this episode, we are looking at the digital marketing framework and what makes digital marketing; we don't go into too much detail as that will be reserved for future episodes.
We will cover all the following topics:
Content Marketing
Email Marketing
Social Media Marketing
Video
SEO
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12 Aug 2023
Is social search set to replace search engines? | Digital Marketing Podcast
In this first episode of Digital Marketing Collective, we look at how the search habits of users are changing. Are the search engines in trouble? Will Social search be the new norm?
https://blog.hubspot.com/marketing/how-search-behaviors-are-changing (https://blog.hubspot.com/marketing/how-search-behaviors-are-changing)
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