by Coolio Yang & Consultants
Welcome to Eastbound Insights: Marketing in China, your ultimate guide to navigating the complexities of one of the world’s most dynamic markets. Hosted by a seasoned duo, this podcast offers in-depth discussions inspired by the marketing expert Coolio Yang and his team. Coolio brings unmatched expertise, having served as the Vice President of Ogilvy and the Greater China CEO of Kantar’s media division. Alongside a co-host, he unpacks the trends, challenges, and opportunities that define marketing in China today. Whether you're a Western brand owner or a global marketer eager to tap into China's potential, you’ll find actionable insights and candid conversations here that you won’t get anywhere else. Tune in and elevate your China strategy with Eastbound Insights! -- Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>
Language
🇺🇲
Publishing Since
11/30/2024
Email Addresses
1 available
Phone Numbers
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April 16, 2025
Are you struggling to understand the modern Chinese consumer? This episode unpacks the concept of the "Spiritually Middle Class," a mindset that transcends traditional income brackets and is shaped by digital immersion and aspirational lifestyles. We delve into the challenges this poses for marketers who see online engagement but not always matching sales. Learn why linear segmentation models are no longer sufficient and how brands need to "decode" scattered clues across behaviors and platforms. We also discuss the need for structured marketing systems, like the "Gravitational Structure," to navigate this complexity effectively. This episode provides crucial insights for anyone looking to engage with the dynamic and emotionally-driven Chinese market. -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
March 23, 2025
Is China still a viable market for international brands? This episode dives into a fresh perspective on the Chinese economy in 2025, a market that has seen significant structural shifts and macroeconomic headwinds leading some to adopt a cautious approach. However, we explore why now could be a smart time for brands to revisit China. Based on insights from Coolio Yang & Consultants, we uncover high-growth sectors that are proving resilient and offer compelling opportunities for global businesses. The episode also addresses the misconception that entering China requires major infrastructure, highlighting how cross-border e-commerce platforms like Tmall Global and JD Worldwide offer accessible entry points for testing the market. Whether you're already operating in these categories or considering entering the Chinese market, this episode provides useful context and benchmarks to help you navigate one of the world's most dynamic consumer markets. -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
March 7, 2025
Keen to get the lowdown on doing business in the Middle Kingdom this year? In this episode, we unpack the latest insights for foreign exporters and investors navigating China's evolving economic landscape in 2025. Straight from the experts, we delve into Beijing's ambitious 5% GDP growth target and the fiscal measures being rolled out, including an expanded fiscal deficit and special treasury bonds. We'll explore the juicy opportunities still ripe for the picking, especially in high-tech and AI-driven products, where China's push for technological self-sufficiency creates strong demand for foreign expertise and equipment. Find out why companies in green and renewable energy, from solar panels to EV components, are in a sweet spot as China ramps up its sustainability efforts. And for those eyeing the consumer market, we'll reveal why premium and niche segments, like luxury goods and high-quality food, are proving resilient with China's discerning consumers. But it's not all sunshine and lollipops. We'll also chew the fat on the evolving tariff and trade policies and the importance of keeping a close eye on regulatory uncertainties. Discover how the booming cross-border e-commerce scene offers a streamlined entry point for foreign brands. Plus, we'll discuss the trend of supply chain diversification and why China remains a crucial hub despite nearshoring efforts. Get the inside scoop on navigating China's stricter data security laws and the immense push for AI and automation, which presents further opportunities for savvy foreign firms. We'll wrap up with the key takeaways you need to know to stay ahead of the curve in this competitive yet rewarding market. Tune in for your essential briefing on China 2025! -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
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