「创新者说」是全球创新链赋能平台——ECI，集结国内国际数字创新领域最具代表性的Enterpreneurs 企业家、Creators 创作者、Investors 投资⼈，以及相关产业学者、媒体代表、新锐人物，跨界探求商业创新进化法则的旗舰内容IP。
「创新者说」深挖行业热点及创新趋势话题，透过行业大咖的人化视角「让干货有湿度，让专业有温度」，敬请关注与期待。
ECI 创新者说
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Podcast Overview
「创新者说」是全球创新链赋能平台——ECI，集结国内国际数字创新领域最具代表性的Enterpreneurs 企业家、Creators 创作者、Investors 投资⼈，以及相关产业学者、媒体代表、新锐人物，跨界探求商业创新进化法则的旗舰内容IP。 「创新者说」深挖行业热点及创新趋势话题，透过行业大咖的人化视角「让干货有湿度，让专业有温度」，敬请关注与期待。
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Publishing Since
6/30/2022
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Recent Episodes
June 30, 2022
伊利尚直虎x特赞杨振丨疫情后复工，创新经营者们在做什么？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">2022年3月，上海疫情突发，昔日繁华的上海被按下了暂停键。时隔两月，终于迎来曙光，各行各业开始复工复产，人们迫切地期待一切都能重回正轨，然而在疫情的冲击下，还有更多严峻的考验等待着创新经营者们。</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">如何让暂时遇到困难的企业复工复产、增长企业的预期与信心，这已成为牵动全社会神经的重要议题。企业稳步复工复产的背后，关乎的不仅仅是每一位员工、企业主的切身利益，更关乎区域经济能否良好运行。</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">疫情之后，经营者们在经营思路上需要有怎样的转变？如何用Martech技术加快企业的复工复产？</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>特赞Tezign总裁 杨振 先生 </span>对话 <span>伊利集团数字化中心总经理 尚直虎 先生</span>，一起为大家带来满满的干货。</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">[04<span>:</span>50] Q1：尚总曾提到：“伊利正在加速推动企业的数字化转型。”那么，在尚总眼中，企业数字化的底层逻辑是什么？<br>[06<span>:</span>57] Q2：在负责伊利数字化中心之前，尚总曾在友盟+这样的数据智能公司担任COO。对比伊利和友盟，对于数据智能的应用，有哪些相同点？又有不同侧重？<br>[11<span>:</span>14] Q3:多数据多触点会是什么样的一个核心逻辑？您会选择先从一个业务场景里面去实现一个闭环，还是会优先想办法把这些数据作为资产先沉淀下来，这些侧重上伊利的思考是什么样子的?<br>[13<span>:</span>15] Q4:在驱动这个创新的过程中，尚总当时遇到的最大挑战是什么？总结下来的心得又有哪些？<br> [17<span>:</span>42]Q5:分享一个您当时在伊利做小步快跑，感受到创新的成就感的小例子好不好？<br> [21<span>:</span>00]Q6:请教一下，往往大家讲说数字化里面品牌可能是玄学。这个领域Tiger总怎么看？<br> [29<span>:</span>50]Q7:伊利如何协调生产数字化、营销数字化、研发数字化之间的链条衔接？<br> [33<span>:</span>00]Q8:请问尚总，想要持续创新，满足消费者日益升级的需求，伊利有哪些规划建设数字化的能力吗？<br> [38<span>:</span>30]Q9:在驱动整个伊利在疫情后的时代里面的一个创新和提效，这块请您讲讲您有什么心得能够分享给今天的很多企业的同行和伙伴？在疫情后应该怎么样做经营的创新和提效？ <br> [44<span>:</span>00]Q10:您刚才提到了是产品加上健康服务，健康的产品加健康的服务这一块，您开始在尝试做什么样的一些举措可以给大家分享一下嘛？<br> [48<span>:</span>20]Q11：如何抓住“获客”的营销要点？<br> [57<span>:</span>57]Q12:我们如果畅想下一个10年，再看接下来的十年，您会觉得对于伊利或者数字化的终局，一个成功的理想的状态会是什么样子的？<br> [01:04<span>:</span>10]Q13:中国乳业的数字化在全球乳业处于什么样的位置？<br><br></p><p style="font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;color:#333333;font-weight:normal;text-align:justify;" data-flag="normal">欢迎关注【ECI创新者说】公众号，获取完整音频文稿+思维导图+下期预告～</p>
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