Elite Business Academy Podcast

About Elite Business Academy Podcast

The favourite show for business owners and entrepreneurs to get their weekly fix of motivation & knowledge. Discover powerful strategies on how to build a successful business and techniques to create a positive life. Hosted by motivational speaker, business coach and founder of the EBA Craig Wilkinson

Publisher

Craig Wilkinson

Category

business

Language

en

Explicit

No

First episode

20 Dec 2017

Latest episode

24 Feb 2021

Latest episodes

23 episodes in the feed.

1. 

   24 Feb 2021

   #22 Systemise Your Business & Release That Ball & Chain

   When you start up your business it's so exciting isn’t it…  You’re passionate and enthusiastic and nothing is going to stop your business from being a success and providing you with the life you’re dreaming of. As the business develops, you find there are certain areas of the business you enjoy more than others.  You spend more of your time on these and excel in them.  But what this means in reality is that there are other areas that you bypass and don’t invest into.  They’re a source of stress and drain time from your already busy day.  You very quickly become a prisoner and slave to your own business! In this vital coaching session Craig explains the importance of ‘TST’ and why each element is important in building your business to give you the time freedom you dreamed of.  Without ‘TST’ you could get stuck, as he did for over ten years, being a busy fool with the pressure of the whole world on your shoulders wondering why on earth you decided to start a business in the first place! Here is what you will learn from this podcast: What TST stands for and the formula T+S=T. The three stages of business growth and how to work out which one you are currently in. Why it doesn’t matter whether you are currently in stage one or two – you need to be focussed on stage three. The Cycle of Business – what it looks like in stages one and two, and what it needs to look like for stage three to be achieved. Why systems may not be sexy but are vitally important to your business. How to get your business to the point of being saleable. The three steps to flowing out your business processes. The three types of software you can use to help systemise your business processes. What automation is and how it can help save you hours of time. How Zapier can link different pieces of software together to make your automations even more powerful, saving you even more time. The difference between abdicating to a member of your team and delegating to them – and why one will cost you even more time and money than not employing them in the first place. How to create a procedure manual and what it should include. Three different software options for screen recording. Why scripts are vital for your team and business. The original vision you had for your business is still there in your mind.  All your dreams of being a success may be slightly jaded, but you know exactly what it would mean to you. The way to stop the roundabout and get off is not to give in… it’s to apply ‘TST’ and have a business which is systemised, automated and so proceduralised that any new member of your team can be trained quickly and easily and know exactly what is expected of them at all times. Your business can then run without you. No more checking emails and taking phone calls on your days off or round the pool on holiday when you should be with your family.  No more worrying about what is happening and whether your customers are getting the right standard of care and attention. Follow the simple steps in this video and watch your business change.  It will grow in a sustainable way, scaling operations up easily and simply, with the whole team on the same page. Achieve time freedom… release the ball and chain… and no longer be a prisoner of your own business!  Isn’t that the dream! Subscribe To Our Youtube Channel https://bit.ly/2KWBkbLPodcast Episode Playlist http://bit.ly/2ElGxlp Subscribe and Listen To Our Podcast On Your Favourite Apps Listen and Subscribe through Youtube https://bit.ly/2KWBkbL Listen and Subscribe through Apple iTunes https://apple.co/2QQLON4 Listen and Subscribe through Podbean for Android devices https://eba.podbean.com/ Listen and Subscribe on our Website https://bit.ly/2TWIduY Listen and Subscribe through Spotify https://spoti.fi/2LKeH6U Lets Connect On Social Media Facebook http://bit.ly/2tZiuZL Facebook Group and Community http://bit.ly/2xZTfEI Instagram http://bit.ly/2G80O2S Twitter http://bit.ly/2GI54Eg Linkedin http://bit.ly/2DDlwTb Cl

2. 

   10 Feb 2021

   #21 How To Generate Leads From Video Marketing

   Most people realise that using video for marketing purposes is growing at an incredible rate.  Most know that it is the right thing to do for their business.  So why are most people still not shooting videos? YouTube is the 2nd biggest search engine on the planet. People will watch a video for far longer than they’ll read an article or social media post.  They also watch them at a time that’s convenient for them to do their research, which may be outside your working hours.  Videos create brand awareness and they are the most shared content on social media. Craig started using video marketing for his previous business back in 2010!  And he’s never looked back.  In this coaching session he explains exactly how to use video marketing to generate more leads for your business and what equipment you’ll need with only a tiny budget. Here is what you will learn from this podcast: Where 18-49 year olds hang out rather than watching TV Who earned over $30m on YouTube at the age of just 9 in 2020 The benefits of video marketing for you as a business owner Why you probably aren’t shooting videos right now How to become a video influencer What your content MUST include The two types of video you should shoot How to create a vlog How to use video as social proof for prospects How to get a YouTube channel What equipment you need for under £100 The best editing software, for all abilities and all budgets The six ways you can repurpose one video Limiting beliefs stop business owners forging ahead.  Worrying about what others will think, does exactly the same. The internet is flooded with businesses in every industry and sector and so you really have to be disruptive and stop people scrolling past. The way to do that is with video.  Video which positions you as an expert and shows your authority in your area of specialisation. If you want leads to flow to you, shooting regular videos is THE way to do it.  Its not expensive or complicated.  In many cases its completely free and will only take a small amount of time. Just imagine being known as the go-to person, the person people want to engage with and work with.  By putting regular video content out there, that’s exactly what will happen to you. No more excuses.  Watch this coaching session and get shooting video! Subscribe To Our Youtube Channel https://bit.ly/2KWBkbLPodcast Episode Playlist http://bit.ly/2ElGxlp Subscribe and Listen To Our Podcast On Your Favourite Apps Listen and Subscribe through Youtube https://bit.ly/2KWBkbL Listen and Subscribe through Apple iTunes https://apple.co/2QQLON4 Listen and Subscribe through Podbean for Android devices http://eba.podbean.com/ Listen and Subscribe on our Website https://bit.ly/2TWIduY Listen and Subscribe through Spotify https://spoti.fi/2LKeH6U Lets Connect On Social Media Facebook http://bit.ly/2tZiuZL Facebook Group and Community http://bit.ly/2xZTfEI Instagram http://bit.ly/2G80O2S Twitter http://bit.ly/2GI54Eg Linkedin http://bit.ly/2DDlwTb Clubhouse: @CraigWilkinson Secure your guest ticket to our next EBA LIVE event https://bit.ly/3k8fdwt Check Out Our Website For More Business Coaching Videos, Motivational Content and Dates of Our Events http://bit.ly/2J0HbdN Contact Our Friendly Team Email us - Support@EliteBusinessAcademy.co.uk

3. 

   14 Oct 2020

   #20 How To Prevent Coronavirus Destroying Your Business

   We are now doing business in an ever-changing world. Who could have predicted a worldwide pandemic hitting us in 2020? The Coronavirus outbreak has brought the economy to its knees and we believe the negative impact this will have on businesses is still yet to come. This is not the time to keep your fingers crossed and just hope for the best. It’s time to take ownership, accountability and responsibility of your business so the negative impact isn’t too hard hitting when the full force of it finally reaches you. Listening to this podcast Craig will show you how to eliminate your fears, concerns and worries about what you can do to keep your business safeguarded and prospering during this difficult time. Craig guides you through the 3 most fundamental areas in your business that are relevant to master right now. These are: Cash & Finance Products & Services Marketing He also speaks to you about looking after your mental health and wellbeing during testing times. Our members health and wellbeing are absolutely paramount to us. We are here for each and every one of you. We have taken a number of phone calls recently from members reaching out for help and support and we are proud that members feel they can talk to us. Please watch this video until the end. Here is what you will learn from this podcast: Understand why just “adapting” to new situations is not enough. Discover the skills you need to master to become an effective leader, whether this be leading your family, your business or a community through this pandemic. Learn how to identify the threats and weaknesses your business faces. Gain inspiration on how you can search for new opportunities. Learn what an opportunity plan involves and why you need one. Find out how to and why you need to abolish decision fatigue and stop procrastinating. Understand what changes you need to make to become a better leader. Find inspiration on how to find the teachings in our current experiences. Identify what you need to do with your finances to survive and thrive in an economic crisis. Discover what short-term financial wins and action you should have already taken in your business to future proof it. Find out how to take advantage of HMRC tax breaks. Understand how to reduce unnecessary spending and overheads. Discover how to apply for government grants and funding. Find out the pros and cons of furloughing your staff. Find out how to transfer your credit card debts to a 0% interest free provider. Understand the importance of having a cash flow forecast for your business. Learn the importance of reading and understanding your profit and loss accounts. Find out how to understand what impact the current situation is having on your balance sheet (worth of your business). Find out why you need to know what your break-even point is in your business. Discover why you need 4 bank accounts. Find out which book Craig recommends to help you understand your financial fundamentals. Discover how you can protect your assets. Find out which app Craig uses and recommends you download for your cash flow forecasting and scenario planning. Discover how to identify if you are in the right vehicle to get you to your goal. Learn how to explore new business ventures and models. Find out how to create new products and services that you can sell to make more profit. Find out what exercises you can do right now to research and generate new ideas and inspiration for new opportunities and ventures. Learn from Craig’s personal business journey and the challenges he faced and overcame. Understand why you need to increase the quality and quantity of your online content. Learn what to invest your time and money into right now that’ll help you make the biggest changes in your business. Discover why social media and videos are the most vital marketing tools you can take advantage of right now. Gain clarity on why personal branding is so powerful for your marketing. Find out how you should set up your soci