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Elite Trades Community Podcast

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by harry wilkinson

6 episodes

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Podcast Overview

🔥 WELCOME TO ELITE TRADES COMMUNITY The go to podcast for ambitious trades and construction business owners who wanna grow, scale and dominate their local area using real world strategies that actually work. If you’ve ever searched how to get more leads for my trades business, how to grow a plumbing business, electrician marketing tips, roofer marketing, builder business advice, HVAC lead generation or how to price jobs properly, this is where you belong. 🏗️ WHO THIS PODCAST IS FOR • Plumbers • Electricians • Builders • Roofers • Landscapers • Carpenters and joiners • HVAC and gas engineers • Solar installers • Window and door fitters • Tilers, plasterers, decorators • Groundworkers and fencing contractors • Any trades or construction business that wants predictable high quality leads 🎯 WHAT YOU’LL LEARN • How to generate consistent enquiries • How to build a strong trusted local brand • How to price and quote with confidence • How to win better customers • How to raise your prices • How to close more jobs • How to create marketing that actually converts • How to get off the tools and into real leadership 📈 MARKETING DEEP DIVES • Websites that convert • SEO for trades • Google Business optimisation • Google Ads and Meta Ads • Retargeting and remarketing • Email and SMS marketing • Video marketing and short form content • Review generation and Google Maps ranking • Landing pages and branding that set you apart 🛠️ SYSTEMS AND OPERATIONS • Job management software • Project workflows • Scheduling and automation • Hiring and onboarding • Subcontractor management • Team structure and communication • Quality control systems • Daily and weekly routines that stop chaos 🤖 AI FOR TRADES Use AI to: • Speed up admin • Write better quotes • Automate messages • Build content faster • Organise jobs • Improve follow up • Save hours every week 💰 REAL GROWTH STRATEGIES Learn how trades businesses scale from one van to multiple vans, from relying on word of mouth to predictable weekly enquiries, from undercharging to premium pricing, and from constant firefighting to full control of their operation. Hear how top trades business owners think, act, market, sell and build companies that support their lifestyle instead of draining it. 🏆 IF YOU’RE READY TO: • Become the go to choice locally • Generate better enquiries • Increase profit • Build a strong brand • Improve your team and systems • Scale without stress • Turn your trade into a predictable business Hit follow. 🔥 Elite Trades Community is where the next generation of high performing trades and construction business owners are being built. Your growth starts here.

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Publishing Since

12/8/2025

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Recent Episodes

December 30, 2025

How to set & achieve your business & life goals

Summary If you’re setting big goals but still feel stuck, overwhelmed, or burnt out, this episode breaks down a simple no fluff framework that turns vague ambitions into clear daily actions you can actually control. We cover how to reverse engineer your income so you know exactly what needs to happen each day, how to build a business around your life instead of sacrificing everything for it, how to set goals in the right order, create habits that stick, and balance money, time, health, and relationships without one destroying the others. By the end of this episode you won’t just feel motivated, you’ll have real numbers, a real plan, and practical steps you can start using immediately.Key Learnings How to reverse engineer your income into daily controllable actions Why your real goal isn’t money but the actions that create it How to design your business around your ideal life and schedule The correct order to set income, capacity, marketing, and systems goals How to set SMART goals that actually work in the real world The difference between business goals and personal goals and why you need both The 8 key areas that create a fulfilled and balanced life How to build habits that support your goals when motivation disappears Why discipline always beats motivation How to use vision boards properly without the fluff The difference between long term vision and short term execution What to track weekly so you stay in control When and how to adjust goals without quitting Why accountability partners multiply results faster than almost anything else Common mistakes that keep people stuck for years A simple 24 hour implementation challenge to create momentum immediately170,000+ Community Join the UK’s No.1 Facebook community for trades and construction business owners here 👉 <a href="https://www.facebook.com/groups/1821484254786832" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/1821484254786832</a>Resources & Tools Mentioned Reverse engineered income tracking SMART goal framework Weekly scorecard and metrics tracking 90 day planning structure Accountability check in system Vision boards used as behavioural checks not motivation toolsContact & Support 📞 07508824828 📧 support@Elitetradescommunity.co.uk 🔗 https://www.facebook.com/harrywilkinsonroi/If you got value from this episode leave a review, subscribe so you don’t miss future episodes dropping every Tuesday at 5:30am, and take notes properly because execution is what changes everything.

December 16, 2025

Psychology Of Selling: Using Emotional Benefits Instead Of Features To Win More Work - Trades / Construction

In this episode we break down one of the biggest reasons trades and construction business owners lose work every single week even when their quality is miles better than the competition. It is not always your price, the economy or the amount of competitors in your area. More often than not, it comes down to how you communicate your value.Most trades try to sell using logic. They explain what they do, how they do it and why they are good at it. But customers do not make decisions logically first. They decide emotionally and then use logic to justify the decision afterwards. That is why benefits and pain points matter more than features, and that is exactly what this episode focuses on.If you have ever had a customer say “we will have a think” and then disappear, or you have lost a job to someone cheaper even though you know your work is better, this episode explains exactly why that happens and how to fix it. When you learn how to speak to the right benefits and the right pain points, customers stop comparing you on price and start seeing you as the safest and most obvious choice. This episode is highly relevant if you are a plumber, heating engineer, gas engineer, electrician, builder, joiner, carpenter, roofer, landscaper, plasterer, tiler, decorator, driveway and paving contractor, fencing contractor, bathroom fitter, kitchen fitter, flooring installer, loft conversion company, extension builder, window and door installer, air conditioning installer, solar installer, bricklayer or groundworker. 🔑 KEY LEARNINGS FROM THIS EPISODE You will learn how to: • Understand the difference between features and benefits and why features alone do not sell • Translate what you do into emotional outcomes that homeowners actually care about • Identify the hidden fears that influence buying decisions like stress, regret, disruption and being burned • Use pain points to build trust instead of sounding salesy or pushy • Communicate reassurance, safety and confidence before talking about price • Stop justifying your pricing and start positioning your service properlyYou will hear clear real world examples across multiple trades, including: • Plumbing and heating • Electrical work • Roofing • Landscaping and paving • Carpentry and joinery • Bathrooms and kitchens • Extensions and loft conversions • Solar and energy upgradesYou will also see how this way of communicating should be applied consistently across: • Your website copy and service pages • Your social media posts and short form videos • Your conversations in a customer’s home • Your quotes, proposals and follow up messages⭐ JOIN OUR 170000+ TRADES COMMUNITY Join the UK’s biggest Facebook group for trades and construction business owners: <a href="https://www.facebook.com/groups/1821484254786832" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/1821484254786832</a>⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE • ChatGPT: <a href="https://chat.openai.com" rel="noopener noreferrer" target="_blank">https://chat.openai.com</a> 📩 CONTACT HARRY Email: support@elitetradescommunity.co.uk Facebook: <a href="https://www.facebook.com/harrywilkinsonroi/" rel="noopener noreferrer" target="_blank">https://www.facebook.com/harrywilkinsonroi/</a>If you want help improving your messaging, marketing, quotes or sales process, feel free to reach out using the details above. 🔍 If you...

December 8, 2025

🛠️ Grow & Scale Your Trades / Construction Business Podcast Intro

Welcome to the Elite Trades Community Podcast, the show built for trades and construction business owners who want to grow properly, get off the tools, earn more profit and build a business that gives them more freedom. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, plasterer, roofer, tiler, decorator, HVAC engineer, renderer, kitchen fitter, bathroom fitter, window fitter, groundworker, solar installer, fencing contractor or driveway installer, this podcast is for you.If you are feeling stuck doing everything yourself, this podcast will help you get clarity and direction. Most trades owners end up grafting all day then quoting at night, juggling customers, suppliers, materials, admin and staff problems with no structure or plan. This podcast gives you the tools and strategies to break that cycle.Inside each weekly episode you will learn how to grow your trades business with more control, more confidence and more predictable results. You will understand the real steps required to come off the tools, improve your margins, scale your operation, lead a proper team and build a business that runs without relying completely on your time and energy. These episodes are short, practical and focused on giving you steps you can use straight away. No fluff. No waffling. No filler. Just clear and proven strategies for real trades and construction business owners. <h3>🔥 WHAT YOU WILL GET FROM THIS PODCAST</h3>You will learn how to: • Generate consistent high quality leads every week • Build a predictable sales pipeline • Create profitable offers and price jobs properly • Improve your cashflow and avoid feast or famine months • Install systems that make your business easier to run • Build a reliable team that takes responsibility • Stop working evenings and weekends • Automate repetitive tasks and save hours every week • Use job management software to stay organised • Understand your numbers and increase your profits • Use clear processes to reduce mistakes • Become a stronger leader and step away from the day to day • Create freedom by scaling yourself out of the time consuming work<h3>⭐ JOIN OUR 170000+ TRADES COMMUNITY</h3>The UK’s biggest community for trades and construction business owners. 👉 <a href="https://www.facebook.com/groups/1821484254786832" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/1821484254786832</a> <h3>⚒️ RESOURCES AND TOOLS MENTIONED IN THIS PODCAST</h3>You will learn about tools and platforms such as: • Job management systems • CRM and sales tracking tools • Marketing platforms for lead generation • Automation tools to save time • Google Ads, SEO and content strategies • AI tools to simplify admin and operations • Systems and processes that help your business scale(These tools are discussed throughout the episodes) <h3>📩 CONTACT HARRY</h3>Email: support@elitetradescommunity.co.uk Facebook: <a href="https://www.facebook.com/harrywilkinsonroi/" rel="noopener noreferrer" target="_blank">https://www.facebook.com/harrywilkinsonroi/</a>If you want support with marketing, systems, lead generation or scaling your trades business, reach out anytime. <h3>🔍 If you have ever typed in searches like:</h3>how to grow my trades business how to get off the tools how to scale a construction company how to systemise my business how to...

6 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Elite Trades Community Podcast?: 🔥 WELCOME TO ELITE TRADES COMMUNITY The go to podcast for ambitious trades and construction business owners who wanna grow, scale and dominate their local area using real world strategies that actually work. If you’ve ever searched how to get more leads for my trades business, how to grow a plumbing business, electrician marketing tips, roofer marketing, builder business advice, HVAC lead generation or how to price jobs properly, this is where you belong.

🏗️ WHO THIS PODCAST IS FOR • Plumbers • Electricians • Builders • Roofers • Landscapers • Carpenters and joiners • HVAC and gas engineers • Solar installers • Window and door fitters • Tilers, plasterers, decorators • Groundworkers and fencing contractors • Any trades or construction business that wants predictable high quality leads

🎯 WHAT YOU’LL LEARN • How to generate consistent enquiries • How to build a strong trusted local brand • How to price and quote with confidence • How to win better customers • How to raise your prices • How to close more jobs • How to create marketing that actually converts • How to get off the tools and into real leadership

📈 MARKETING DEEP DIVES • Websites that convert • SEO for trades • Google Business optimisation • Google Ads and Meta Ads • Retargeting and remarketing • Email and SMS marketing • Video marketing and short form content • Review generation and Google Maps ranking • Landing pages and branding that set you apart

🛠️ SYSTEMS AND OPERATIONS • Job management software • Project workflows • Scheduling and automation • Hiring and onboarding • Subcontractor management • Team structure and communication • Quality control systems • Daily and weekly routines that stop chaos

🤖 AI FOR TRADES Use AI to: • Speed up admin • Write better quotes • Automate messages • Build content faster • Organise jobs • Improve follow up • Save hours every week

💰 REAL GROWTH STRATEGIES Learn how trades businesses scale from one van to multiple vans, from relying on word of mouth to predictable weekly enquiries, from undercharging to premium pricing, and from constant firefighting to full control of their operation. Hear how top trades business owners think, act, market, sell and build companies that support their lifestyle instead of draining it.

🏆 IF YOU’RE READY TO: • Become the go to choice locally • Generate better enquiries • Increase profit • Build a strong brand • Improve your team and systems • Scale without stress • Turn your trade into a predictable business Hit follow.

🔥 Elite Trades Community is where the next generation of high performing trades and construction business owners are being built. Your growth starts here.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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