Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders

About Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders

You’re a successful service-based entrepreneur in your local town, but you know it’s time to stop being the best-kept secret and expand your brand online for greater income and impact. On this show, we explore what it takes for diverse leaders just like you to expand your brand online so you can increase your income, invest more in causes and communities you care about, and impact more lives through your work and wealth. Your host, Elizabeth Yang, Social Sales Monetization Strategist, Mindset Expert, and Founder of Better With Company, will cover topics from how to practice Inclusive Social Selling across genders, races, and cultures to increase happy sales to mindset tips for how diverse leaders can show up online confidently, and more. You’ll leave each episode with inspiration and guidance from Elizabeth and her guests for how to grow a premium online brand without losing the human connection you know and love from your local business. Elizabeth Yang is a Social Sales Monetization Strategist and Mindset Expert with 11 years of experience in innovation and product marketing with Fortune 10 companies. Elizabeth has supported hundreds of service-based business owners through her high-touch business coaching and consulting agency, Better With Company. She’s also the founder of Hmong Women Take on the World, a Global Online Leadership Summit that brings hundreds together to globally celebrate women and girls across 8 countries. You can learn more and apply to work with her at elizabethyang.biz.

Category

business

Language

en

Explicit

No

First episode

31 May 2023

Latest episode

23 Jan 2024

Latest episodes

22 episodes in the feed.

1. 

   23 Jan 2024

   21: Scale Your Beauty Business By 52% By Creating a Hybrid Business Model with Birdie Lee

   Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring. She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next level. It was frustrating for her because she was able to double her sales every year on her own, but for the first time, she felt stuck. In this episode, Birdie shares how Elizabeth supported her to create a high-ticket online offer to attract high value clients and the shifts she needed to make in her brick-and-mortar business that would allow her reach her sales goals with this new hybrid business model. A forward way of doing business, this hybrid business model of having online and brick-and-mortar revenue streams, allowed her to break through her plateau with a steady 52% increase in high value sales. They also discuss how Birdie needed to shift from being an expert and a mentor to becoming a better leader for her team to be able to contribute to that growth and take on more clients without burning out. Tune in to hear the powerful work Birdie did to transform her self-worth to feel confident to raise her prices and create a high ticket online offer, show up differently as a leader, and step into her next-level of entrepreneurship online with a premium brand. 02:50 —How Birdie increased sales 52% with a hybrid business of online and brick-and-mortar income streams 05:42 — What was causing a plateau in Birdie’s business and what she changed to scale past it 14:55 — The shifts she made to coach her team to manage and add to the brand’s growth and their own individual sales 👋 CONNECT WITH PA'KOULAJP “BIRDIE” LEE (SHE/HER) Birdie Lee is the owner of PLee Beauty, a studio that specializes in gel nail services, lash extensions, permanent brows, body contouring. She is also the owner of BLINKD, an extension of PLee Beauty which specializes in Fine Line Tattoos. In addition to her beauty services, Birdie also offers different online and in-person mentorship programs to start your own beauty Fine Line Tattoos or Lash business. She guides you from getting state certified to hands-on mentoring and training in the technique to the grand opening of your business and becoming booked and staying busy with new clients https://www.pleebeauty.com/ (https://www.pleebeauty.com/) — WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. To enter, subscribe to my YouTube channel @ElizabethYang_real (https://youtube.com/@ElizabethYang_real) and on Apple (https://podcasts.apple.com/us/podcast/elizabeth-yang-show-social-sales-strategy-for-diverse-leaders/id1690472102) or Spotify (https://open.spotify.com/show/4y4yonBV1KSSritusEBmCJ) Then, write a review, take a screenshot of the review and share that...

2. 

   16 Jan 2024

   20: What Your Voice Communicates to Your Buyer with Tracy Goodwin

   Voice coaching isn’t just something for those doing a lot of public speaking, starting a podcast, aimed at a specific gender or ethnicity or even English-as-a-second-language speakers. In every conversation you have, your voice is communicating subtle signals to who you’re talking to like whether that person should trust you. These signals are often connected to what you believe about your self-worth, and if you’re not aware, your voice might be exactly what is costing you high value sales by creating sounds that are subconsciously telling your buyer NOT to buy from you. Tracy Goodwin is a voice coach who uses the psychology of voice to uncover what is happening internally that is causing you to create sounds in your voice that are costing you what you want because of how you’re being processed in the subconscious of who you are speaking with. In this episode, Tracy shares how to know what your voice is communicating to your buyers and how you can get to the root of what’s causing that so you can shift your voice to work for you rather than against you. 01:27 — How Tracy uses voice psychology to uncover limiting subconscious beliefs — What is your voice telling your buyer, regardless of gender or ethnicities? 03:53 — The different types of "voice masks" you may use to cover up a feeling of unworthiness 09:02 — How you can become more self aware of what your voice communicates and shift it 15:23 — Why “getting the words right” doesn’t matter as much as the sound of your voice 22:38 — The seven layers of voice and how to uncover your true voice 👋 CONNECT WITH TRACY GOODWIN (SHE/HER) Tracy Goodwin, owner of Captivate the Room and creator of Psychology of the Voice® has taught thousands of celebrities, professionals, entrepreneurs, even supreme court justices how to transform their lives and the lives of their listeners with their voice by stepping into the power of their natural voice so they amplify their authority and captivate the room. Tracy’s unique approach, Psychology of the Voice® gets to the core of limiting voice habits and transforms voices from the inside out. Tracy holds a BFA from Baylor University and master’s degrees, she has a New and Noteworthy podcast, Captivate the Room, and is a highly sought-after speaker on stages around the globe. https://www.captivatetheroom.com (https://www.captivatetheroom.com/) https://www.linkedin.com/in/tracyagoodwin/ (https://www.linkedin.com/in/tracyagoodwin/) https://www.instagram.com/captivatetheroom/ (https://www.instagram.com/captivatetheroom/) — WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. To enter, subscribe to my YouTube channel @ElizabethYang_real (https://youtube.com/@ElizabethYang_real) and on Apple (https://podcasts.apple.com/us/podcast/elizabeth-yang-show-social-sales-strategy-for-diverse-leaders/id1690472102) or <a...

3. 

   11 Jan 2024

   19: How Mai Thao Gained the Confidence to Start an Online Coaching Business and Closed Her First Client

   Mai Thao believes she is meant for more, but she struggled to believe that she could become a coach with her own online business, using social media to create a strong, authoritative brand that could attract her dreamy clients - other working mothers and mamapreneurs - and generate leads. As a working single mother, Mai has been through it and deeply understands the challenges working mothers - single or in a relationship - often face with work/life balance. That’s why she feels drawn to be a life coach supporting working mothers and mamapreneuers. She had achieved the results for herself and helped her friends achieve their own results with work/life balance and productivity, but she didn’t believe she could use that skillset to earn a meaningful income with her own business. This lack of confidence and business know-how made it more difficult for Mai to show up consistently on social media and ask for the sale with her high ticket offer. After working together to raise her self-worth, Mai gained an unshakable confidence and unlimited mindset in herself. She channeled her new identity, Miss Breakthrough Bombshell, to create a high ticket offer that allows her to show up consistently on social media and to be visible. She also gained the skillset to run a business and turn engagement into conversations with her dream clients by inviting them to work with her in a classy, non-sleazy way. Tune in to hear how Mai created breakthrough after breakthrough to uplevel her self-worth and her confidence to close her first high-value client and how she plans to carry this momentum into the new year. 02:34 — Gaining the confidence to become a coach with a business online who guides others when you don’t believe you have the business skillset but you believe you’re meant for more 04:27 — The importance of uncovering the root of your mindset struggles to create a high worth breakthrough 07:54 — Creating a brand new high ticket offer and signing her very first client 08:24 — How Mai overcame her block around being visible and consistent on social media 12:09 — The biggest shifts that Mai is most proud of in how she shows up for her business — WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES! Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies. To enter, subscribe to my YouTube channel @ElizabethYang_real (https://youtube.com/@ElizabethYang_real) and on Apple (https://podcasts.apple.com/us/podcast/elizabeth-yang-show-social-sales-strategy-for-diverse-leaders/id1690472102) or Spotify (https://open.spotify.com/show/4y4yonBV1KSSritusEBmCJ) Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me! You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook! 🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing...