Employer Branding Unplugged
Claim This Podcastby Employer Branding Australia
Podcast Overview
<p><span style="font-weight:400;"><strong>Culture. Brand. Connect. </strong>helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away. </span></p> <p><span style="font-weight:400;">Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes.</span><span style="font-weight:400;"></span></p> <p><span style="font-weight:400;">Each episode takes you inside the real stories of real employer branding. Host Mark Puncher interviews leaders and practitioners who share the wins, the challenges and the lessons they’ve learned.</span></p> <p><span style="font-weight:400;">If you’re a leader in TA, P&C or Brand and marcomms, <strong>Culture. Brand. Connect. </strong> is your go-to podcast for building an employer brand that attracts, engages and inspires.</span></p> <p><span style="font-weight:400;">Subscribe to our podcast and contact us to receive your free guide to employer branding.</span></p> <p><span style="font-weight:400;"></span></p> <p><span style="font-weight:400;">Email: <a href="mailto:%20hello@employerbrandingaustralia.com" target="_blank" rel="noreferrer noopener">hello@employerbrandingaustralia.com</a></span></p> <p><a href="https://www.employerbrandingaustralia.com/" target="_blank" rel="noreferrer noopener">www.employerbrandingaustralia.com</a></p>
Language
🇺🇲
Publishing Since
10/1/2025
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Recent Episodes
March 4, 2026
The brightest minds on the map: Why TA and Marketing need a shared compass
On the surface, Geospatial technology sounds like a niche world of maps and coordinates. But when you’re representing a global tech powerhouse, how do you find the human heart behind the high-tech software? On this episode of Employer Branding Unplugged, Mark Puncher is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. This is a look at how marketing and TA can join forces to ensure an employer brand is truly lived beyond the page. This episode explores the powerful intersection of brand, culture and talent acquisition when marketing and HR work in tandem with each other. Christina and Tibo share how they uncovered and crafted their global EVP and company values across diverse international markets. Together they prove the importance of truth-telling, authenticity and empowering your people to tell their story. The conversation also shows how a hand-in-glove partnership between departments can transform your employer brand strategy. This episode is a must-listen for anyone striving to align global teams or wondering how to make a technical brand feel deeply, authentically human. Boustead Geospatial (Esri Australia): esriaustralia.com.au/about/careers Employer Branding Australia: employerbrandingaustralia.com
February 11, 2026
Gloss vs Grit: Why authenticity beats the ‘cool factor’
Fashion. Sports. Hospitality. On the surface, these industries sell themselves. But what happens when the ‘cool factor’ isn't enough to keep talent going through the day-to-day grind? Mark Puncher is joined by dynamic duo (and former colleagues) Gareth Brown (Schnitz) and Gina Selak (SEN) for a conversation that cuts straight through the hype. Gareth doesn’t mince words about the reality of working in hospitality, admitting that no matter how exciting your brand is, employees have to be okay with “going home smelling like chips” after the lunch rush. Meanwhile, Gina takes aim at the way we define roles in the modern workplace. She reveals why she scrapped the humble Position Description in favour of ‘Contribution Profiles,’ a shift designed to stop employees from just filling a seat and start empowering them to own their impact. Ultimately, Gareth and Gina show us that in an age of AI and hybrid work, the most powerful retention tool isn't a perk - it's the simple, messy and rewarding act of working shoulder-to-shoulder. This episode is a reminder that while your brand might get talent in the door, it's the people they work with - not just for - that make them stay. Schnitz: schnitz.com.au/careers Sports Entertainment Network: sportsentertainmentnetwork.com.au Employer Branding Australia: employerbrandingaustralia.com
January 28, 2026
Where Purpose Meets Possible: Shifting the narrative at Bupa
Bupa is a household name, but the reality inside this global health giant is shifting. As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on the journey, their employer brand has never been more critical. In this episode of Employer Branding Unplugged, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa. Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.” The episode also covers the “messy,” non-linear journey of developing Bupa’s EVP, why “launching” an EVP is often a mistake and why the rise of AI might just herald a new golden age for imperfect, authentic human storytelling. Bupa: careers.bupa.com.au/ Employer Branding Australia: employerbrandingaustralia.com/
12 total episodes available
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Frequently asked questions
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- What is Employer Branding Unplugged?
<p><span style="font-weight:400;"><strong>Culture. Brand. Connect. </strong>helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away. </span></p> <p><span style="font-weight:400;">Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes.</span><span style="font-weight:400;"></span></p> <p><span style="font-weight:400;">Each episode takes you inside the real stories of real employer branding. Host Mark Puncher interviews leaders and practitioners who share the wins, the challenges and the lessons they’ve learned.</span></p> <p><span style="font-weight:400;">If you’re a leader in TA, P&C or Brand and marcomms, <strong>Culture. Brand. Connect. </strong> is your go-to podcast for building an employer brand that attracts, engages and inspires.</span></p> <p><span style="font-weight:400;">Subscribe to our podcast and contact us to receive your free guide to employer branding.</span></p> <p><span style="font-weight:400;"></span></p> <p><span style="font-weight:400;">Email: <a href="mailto:%20hello@employerbrandingaustralia.com" target="_blank" rel="noreferrer noopener">hello@employerbrandingaustralia.com</a></span></p> <p><a href="https://www.employerbrandingaustralia.com/" target="_blank" rel="noreferrer noopener">www.employerbrandingaustralia.com</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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