Welcome to Expertini, a high-vibe podcast for experts and brands who want to be extraordinary. Take a sip as host and Brand BFF, Morgz serves super-fun and strategic magic into your ears each Friday to give you the inspiration, know-how and ideas you need to create and build an extraordinary, expert brand and live your best business life.
On this podcast, you’ll learn everything from brand strategy and experience, to messaging, marketing and positioning to of course the exact sips you need to achieve expertini-status. You’ll have the chance to ask and submit your burning brand questions as part of Hey Morgz, a live coaching episode and discover the brands behind your favourite pop-culture stars in Brand Pop, plus you’ll be inspired from your favourite expert-inis and their iconic stories along the way.
This podcast is for you if you’re ready to turn your ordinary brand into an extraordinary one.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Hello! Happy Friday and welcome to our 8th episode of Expertini.
In this episode, I’m joined by Instagram Expertini and excellent client of mine, Rachel Hawkins who is a digital marketing strategist who believes that the best brands have their own unique twist. As an expert for health professionals, Rachel mixes a unique cocktail of brand, marketing and strategy to help her clients build brands with a twist and market these online with ease to confidently build profitable and sustainable businesses they love - in their own way.
This episode is not only packed with more sips then you can drink in one martini, but it’s also a lot of fun. Rachel and I chat about all things Instagram and what’s happening on the platform right now, including:
Why Instagram is behaving like the toxic long-island iced tea we all loathe.
What Expertinis should be focussing on right now to grow their reach, awareness and success with the platform
Why creativity is more important now then ever - and there’s more to Instagram success then just content
Plus! How to overcome Instagram-exhaustion and how you can fall in love with the platform all over again and a whole lot more value-packed fun.
Take a sip and have a listen.
Say hi on the gram: www.instagram.com/expertinipodcast
Send your burning brand questions to: hi@expertinipodcast.com
P.S want the recipe to Rachel’s ultimate, delicious and tasty lavender Instagram-martini? Sign up here and have the recipe delivered to your inbox. https://bit.ly/3UH6aoC
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
27 Oct 2022
Brand Pop with Kris Jenner
Hello! Happy Friday and welcome to the very first episode of Brand Pop.
This episode segment is dedicated to your favourite pop culture stars and brands, where I will be entertaining you with my strategic insights and thoughts on what makes these brands, pop and what can we learn from the iconic people who influence us, because there is always something to learn, right?
This episode series combines a shot of pop culture, a serve of entertainment and one big dash of Brand so I know you are going to enjoy it and learn a thing or two along the way.
To kick things off, we’ll be starting with the Brand Queen herself, Kris Jenner, who I know you’re all so intrigued about.
I spill the beans on:
All things Kris including an insight into her natal chart
Her journey from Flight Attendant to Momager
How she built the Kardashian brand
Keeping up with The Kardashians v The Kardashians 2.0
Her favourite child and a whole lot more!
So take a sip and have a listen.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
13 Oct 2022
Hey Morgz #1- How can you stay consistent with your brand message
Hello! Happy Friday and welcome to the very first episode of Hey Morgz.
In this episode segment, I’ll be handing the mic to you and giving you the opportunity to ask your burning brand questions and I’ll answer them live in a short, sweet and strategic episode, just like a zesty coaching session. So you can sit back, enjoy an espresso and take the inspired action you need to create your very own extraordinary brand.
Today’s question is a goodie - from Launch Strategist, Lou Blakely.
So take a sip and have a listen.
If you’d love to have your question answered next time, don’t be shy! Ask and you may receive.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
6 Oct 2022
Brand BFF #1: What’s your Expertini flavour?
Hello! Happy Friday and welcome to the very first Brand BFF episode. In this episode series I’ll be spilling the espresso beans on all things brand, positioning, Expertini sips and a whole lot more to help you take inspired action in your brand and reach for extraordinary status. Think of me as your go-to bestie, hype girl and ideas Queen in your ears once per month to share all the brand magic with you. These episodes with be short and sweet because I want these brand sips to be fun, easy and practical so that you can take action straight away, and to be honest, we’re not here to listen to lengthy episodes - because you have an extraordinary brand to build!
To kick things off, today’s episode is all about finding your Expertini flavour or should I say flava (Craig David style).
I dive into:
The different stages and flavours of your Expertini status
Why Carrie Bradshaw only ever sipped her cosmo (and never drank her iconic cocktail in full)
How to discover your Expertini vibe
Why it’s so important (and empowering) to always be you and only you
At the end of this episode, you’ll have the confidence and know-how to choose your flavour and select your vibe and take one big sip in your Expertini brand journey.
So take a sip and have a listen.
And, if you loved this episode, please don’t forget to rate, review and subscribe, I’d just love that.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 Sept 2022
How your natal chart impacts how you show up as an Expertini with Astrologer, Kristy Gray
Hello! Happy Friday and welcome to the fourth episode of Expertini!
Today’s episode is a fun one and basically a lesson on all things Astro from the Astrologer Queen herself, Kristy Gray, we dive head first into Mercury Retrograde to help you navigate this heavy energy while we’re in the thick of it, because we all know this energy is like your unwanted ex who keeps coming back and it can have a big impact on how we run our business during this time. We chat about how as experts we can navigate this tricky time and set ourselves up for success for the next time Mercury goes Retrograde.
But, that’s just the beginning!
Kristy and I dive into all things Astrology in this high-vibe episode dedicated to the stars. We chat about:
What the heck is Mercury in Retrograde?
How does your natal chart impact how you show up as an expert?
What Astrology can teach us about our clients and the people we work with in our business
Why Astrology is one of the best business tools out there to teach us everything we need to know about ourselves
What the stars say about Morgz and Kristy abd how it brought them to the work they do today, and so much more!
This is the first episode of our Astrology series that will be dropping into Expertini every three months.
So take a sip and have a listen.
And, if you loved this episode, please don’t forget to rate, review and subscribe, I’d just love that.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Check out Kristy online:
https://www.kristygray.com/ (https://www.kristygray.com/)
https://www.instagram.com/kristygray__/ (https://www.instagram.com/kristygray__/ )
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Sept 2022
Behind the brand with Louise Crozier
Hello! Happy Friday and welcome to the third episode of Expertini!
Today’s episode is an exciting one, I’ll be taking you behind the brand of Expertini in an interview with my favourite designer and brand extraordinnaire, Louise Crozier who created the visual identity and brand for Expertini (she is the absolute biz in the biz, so make sure you check her out!).
This episode is a special one because not only was this a super-fun project, bringing the visual identity of this podcast to life and having my wildest ideas turn into real-life magic, but Louise is actually a really good friend of mine and my espresso bestie (in fact, that’s actually how we became friends!) and there’s just something special about friendship and work colliding.
In this episode, Louise and I chat about:
Behind the brand of Exprtini and how we worked together to bring the visual identity to life
What it takes to create an irresistible brand and stand out from the crowd
Lou’s top tips as a brand designer Expertini and what she loves most about what she does
Why the two of us make such a great creative team and natirually thrive when creating magic together
How the two of us met and became biz besties (it’s a fun story #promise)
Plus a whole lot more brand magic!
So take a sip and have a listen.
And, if you loved this episode, please don’t forget to rate, review and subscribe, I’d just love that.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Check out Louise online:
https://www.louisecrozier.com/ (https://www.louisecrozier.com/)
https://www.instagram.com/louisecrozier_/ (https://www.instagram.com/louisecrozier_/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Sept 2022
What does being an expert mean to you?
Hello! Happy Friday and welcome to the second episode of Expertini!
To tick off the tone of Expertini and set some intentions for this podcast, today’s episode is all about defining what being an expert means to you. When I set out to start Expertini, I wanted to create a brand and platform not just a podcast to inspire you to believe in yourself and create an extraordinary business and life by really step into your expert status.
Because I believe everyone has the power to twist their mindset and go from a generalist to an expert. I also wanted to show you that being an Expertini means something different to everyone and it’s up to you to decide what your flavour will be and who you want to be known for.
As your Brand BFF, I’m here to give you the ideas, inspiration and practical tips to help you get there, but just like choosing your favourite cocktail on the menu, only you can decide what your expert status will be and what it means to you.
A hot sip? You don’t need 10 years experience in corporate, or a particular revenue figure in your business, you can re-define yourself as an expert today and start attracting your dream clients tomorrow.
So what’s your Expertini flavour? To get you inspired about finding yours or maybe mixing yours up if you’re not quite happy where you are, I’ve asked my favourite experts to share what being an Expertini means to them.
So, sit back, take a sip and be inspired.
And, if you loved this episode, please don’t forget to rate, review and subscribe, I’d just love that.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Sept 2022
Welcome to Expertini
Hello! Happy Friday and welcome to the very first episode of Expertini! This is Morgz, your go-to Brand BFF and host. You may also know me as Morgan, PR Strategist and founder of Martini Mondays or maybe you follow me on Instagram and have spotted me posting a few too many cocktails or being your unsolicited hype gal in the DMs.
But today, I’m your vibey, ideas girl, and new BFF - it’s so nice to meet you! A big welcome and cheers to you. I’m so happy to be here with you #finally. It’s definitely been a hot minute, since launching Expertini on the gram, to being here with you now, so I’m very happy we’re officially here. First up on the menu, I’m going to be sharing a little about me, a lot about why we're here and what I’ll be serving up each Friday - because this podcast is served a little differently and each episode has a flavour of it’s own.
So take a sip and let’s get stuck in.
And, if you loved this episode, please don’t forget to rate, review and subscribe, I’d just love that.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Sept 2022
This is Expertini!
Welcome to Expertini, a high-vibe podcast for experts and brands who want to be extraordinary. Take a sip as host and Brand BFF, Morgz serves super-fun and strategic magic into your ears each Friday to give you the inspiration, know-how and ideas you need to create and build an extraordinary, expert brand and live your best business life.
On this podcast, you’ll learn everything from brand strategy and experience, to messaging, marketing and positioning to of course the exact sips you need to achieve expertini-status. You’ll have the chance to ask and submit your burning brand questions as part of Hey Morgz, a live coaching episode and discover the brands behind your favourite pop-culture stars in Brand Pop, plus you’ll be inspired from your favourite expert-inis and their iconic stories along the way.
This podcast is for you if you’re ready to turn your ordinary brand into an extraordinary one.
Say hi on the gram: www.instagram.com/expertinipodcast (http://www.instagram.com/expertinipodcast)
Send your burning brand questions to: hi@expertinipodcast.com (mailto:hi@expertinipodcast.com)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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