To hear full new episodes and to browse our four-year archive, subscribe to our Substack at eyewitnessbeauty.substack.com (https://eyewitnessbeauty.substack.com/) .
“My favorite podcast.” — Emily Sundberg, Feed Me (https://www.readfeedme.com/)
“This one’s for the Into The Gloss (https://intothegloss.com/) Day Ones.” — Vogue
Brand founders, beauty editors, and creative-types Annie Kreighbaum (Glossier, Soft Services) and Nick Axelrod-Welk (Into The Gloss, Nécessaire) discuss industry news, start-up culture, and pop culture in their (mostly) weekly podcast, Eyewitness Beauty.
www.eyewitnessbeauty.com (https://www.eyewitnessbeauty.com?utm_medium=podcast)
Annie and Nick reunite to talk about Annie’s new company/vanity project, Kraum (https://kraum.co/). Reporting in live from launch day, Nick grills Annie on how Kraum came to be. Also discussed: Nick’s clandestine project, famous people.
This episode is brought to you by Kraum, Inc. (https://kraum.co/)
Shop the Micro Brush Collection only at kraum.co. (https://kraum.co/)
Also, it’s me, Annie. I touch on this in the episode, but I want to say it here, too: thank you all for every little bit of support and encouragement on Kraum. Even as small as liking something I post, or thinking a happy thought. I have been very touched and it’s been so energizing, probably more helpful than you even realize.
That’s all for now! Send me any questions on Kraum (https://kraum.co/), I love talking about it.
-Annie
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com (https://www.eyewitnessbeauty.com?utm_medium=podcast&utm_campaign=CTA_1)
28 Feb 2025
Episode 162: LinkedOut
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com (https://www.eyewitnessbeauty.com?utm_medium=podcast&utm_campaign=CTA_7)
This week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack.
Plus —
Is Annie a b***h? Nick weighs in.
Coffee with your cosmetics? We question why every single brand must now open a cafe.
Sound off in the comments, let’s hear it!
20 Feb 2025
Episode 161: The 25th Biggest Brand At Sephora
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com (https://www.eyewitnessbeauty.com?utm_medium=podcast&utm_campaign=CTA_7)
First: an enthralling discussion on Nick’s Invisalign journey.
Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier’s New Exit Strategy via Puck News (https://puck.news/glossiers-new-exit-strategy/)]
Also:
MAC creative director Drew Elliott (@drewpsie (https://www.instagram.com/drewpsie/?hl=en); formerly of Paper Magazine, “America’s Next Top Model”) leaves Lauder to go to A…
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.4 / 5
468 ratings
Spotify
4.8 / 5
189 ratings
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
65
Social presence
0
YouTube
0
Engagement
93
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Guest appearances
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