B2B MARKETING & SALES DONE RIGHT Our aim is to make B2B organisations more successful by supercharging their teams and tech stacks in a way that not only drives the most ROI, but that also frictionlessly meets their buyers' needs.
FabCast - LeadFabric Podcasts
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5 episodes
Updated Daily
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Podcast Overview
B2B MARKETING & SALES DONE RIGHT Our aim is to make B2B organisations more successful by supercharging their teams and tech stacks in a way that not only drives the most ROI, but that also frictionlessly meets their buyers' needs.
Language
🇺🇲
Publishing Since
8/28/2022
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Recent Episodes
February 2, 2023
Who Are We at LeadFabric?
<p>Our 2min 22sec of fame.</p>
November 14, 2022
The Ever Evolving Martech Landscape in B2B Markets
<p><strong>"While marketing is about being creative - it also has a more structured, process driven approach."</strong></p> <p>Listen to Deva Rangarajan, Professor of B2B Sales at IESEG,<strong> </strong>and<strong> </strong>Koen De Witte from LeadFabric discuss the evolution of Martech in the B2B space and some challenges B2B companies face in deploying them.</p> <p><br></p>
September 12, 2022
The Race for the New B2B Marketing Platform
<p>B2B MarTech, today an indispensable part of any modern B2B marketer’s toolkit. It has allowed us to address many challenges in the marketing department. </p> <p>However, we also allowed to have some design flaws creep in along the way. In essence, we may have simplified buying and selling models to fit the marketing automation workflows rather than the other way around. We need to think bigger, more exhaustively. </p> <p>The 'platform of record' for B2B marketing can no longer be just one singular application like MA vendors once promised us. We need a Fabric. In this session we'll discuss some of the reasons why.</p>
5 total episodes available
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