Floral Upstart Podcast

March 10, 2025

Floral Upstart - Rebecca Starling talking about her secrets from the Flower Farm

<p>This is a special podcast especially for flower growers and seasonal floral business owners in Australia. </p><p><br></p><p><strong>Listen in to hear from </strong><strong style="background-color: transparent; color: rgb(0, 0, 0);">Rebecca Starling of Starling Flower, and author of ‘Secrets of the Flower Farm’ joined FBA host Christy Ralphs to discuss growing and selling flowers in the southern Hemisphere.&nbsp;</strong></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Talking points included:</span></p><ul><li>How Rebecca’s background in growing in different climates and her previous job as a management consultant has informed her business’s development</li><li><span style="background-color: transparent;">Techniques Rebecca employs to be as efficient as possible, especially since she made the decision to not have employees</span></li><li><span style="background-color: transparent;">How her wedding strategy and pricing has changed over time</span></li><li><span style="background-color: transparent;">Why the concept of ‘Grow Me Instead’ is so relevant in growing cut flowers</span></li><li><span style="background-color: transparent;">Her favourite natives and foliages for growing in her SA climate.</span></li></ul><p><br></p><p><span style="background-color: rgb(250, 251, 255);">It's a recording of a live workshop hosted by the Floral Business Activator in December 2024.</span></p><p></p><p><strong>The Floral Upstart Podcast</strong> is where <strong>flowers meet business, and people take centre stage.</strong></p><p>Brought to you by the <strong>Floral Business Activator</strong>, this podcast explores <strong>the human side of flower farming and the floral industry</strong>—the triumphs, challenges, and personal journeys of those transforming their passion for flowers into thriving businesses.</p><p><br></p><p>We go beyond the growing details to focus on <strong>real people, real businesses, and real stories</strong>. Whether you’re just starting out or looking to scale, join us for <strong>honest conversations, expert insights, and inspiring stories</strong> that will help you navigate the ups and downs of entrepreneurship in flowers.</p><p><br></p><p>🌱 <strong>You planted the seed—now let’s help you grow and thrive.</strong></p><p>Find out more about The <a href="https://www.floralbusinessactivator.com" rel="noopener noreferrer" target="_blank">Floral Business Activator </a></p>