Podcast Overview
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">1028由清华大学、哥伦比亚大学、康奈尔大学优秀毕业生联合发起，专注于消费领域新品牌的商业交流平台。我们汇集国内外前沿的新消费趋势与讯息，从年轻人视角分析新消费、科技对文化、经济和生活的影响，与未来对话。<br /><br /></p>
Language
🇨🇳
Publishing Since
12/12/2021
1 verified contact email on file for FM 1028
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Recent Episodes
December 12, 2021
Vol.1 从汽车工程师到咖啡师，咖啡品牌创业的壁垒就是钱？
<span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>自2014年起，连咖啡、瑞幸等新兴品牌相继出现，该类主打性价比咖啡市场定位的品牌开拓了现磨咖啡行业运营的新模式。2021年5月，平价精品连锁咖啡Manner完成新一轮数亿美元的融资，截至目前该品牌于2021年内已获得三次融资，投后估值超80亿人民币。</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>此类采取高效、便捷运营模式的新兴咖啡品牌近些年吸引了广大投资者的眼球。与此同时，“快咖啡” 品牌的高速发展，打破了以往对线下空间的依赖，为中国现磨咖啡品牌开辟了新的商业发展之路。</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本次邀请到上海思南公馆咖啡馆Café de la Renaissance创始人周毅豪为我们讲述咖啡创业路上的故事。我们探讨了「过去十年中国咖啡市场的发展和变化」，「Manner的火热没有秘密，它会被复制吗？」，「星巴克、瑞幸、MANNER在打造品牌的思路有何异同？」，「对于想进入咖啡赛道的创业者，开咖啡店和创立电商品牌，该如何选择？」等多个热点话题。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>感谢本次场地及礼品提供方</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>六克茶方茶馆</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>| 嘉宾 |</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>狗哥 | 周毅豪</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>前某500强汽车企业工程师，现上海思南公馆咖啡馆Café de la Renaissance主理人</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>| 你可以在本期节目听到 |</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>1:20</span></a><span> 狗哥入行经历</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>5:55</span></a><span> 狗哥探店</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>16:45</span></a><span> 冷萃咖啡、氮气咖啡、碳酸咖啡，看起来都是黑咖啡，价格贵好多？！</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>20:35</span></a><span> 挂耳咖啡、袋泡咖啡、冻干咖啡粉、浓缩咖啡，有何不同？</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>23:25</span></a><span> RTD咖啡（Ready-to-Drink冷泡咖啡）是门好生意吗？</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>29:20</span></a><span> Manner模式探讨</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>31:10</span></a><span> 咖啡店不可能的三角=连锁+便宜+好喝？</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>49:50</span></a><span> 阿拉贝卡豆子真的那么好？</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>01:01:56</span></a><span> 对咖啡创业者的建议</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>| 延伸阅读 |</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><a style="color:#4990E2;text-decoration:none;"><span>咖啡市场内卷化，资本化精品咖啡如何出圈</span></a></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>与主打性价比咖啡品牌相比，精品咖啡品牌面对客户的群体不同，该类消费者对咖啡产品质量和店铺体验的要求较高，对咖啡产品的价格敏感度较低，对现磨咖啡品牌的忠诚度高，同时消费群体也较为小众</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><a style="color:#4990E2;text-decoration:none;"><span>六成中国消费者每周消费咖啡</span></a></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>咖啡的故乡在非洲，至今，中国咖啡行业经历了四个时代更迭，分别为咖啡产品时代、连锁咖啡时代、行业扩张时代以及新零售时代</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><a style="color:#4990E2;text-decoration:none;"><span>“后瑞幸时代”本土品牌群雄四起</span></a></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>咖啡行业存在着一条鄙视链，而咖啡党和老板们也都认为，自己就处在“鄙视链的顶端”。这点有流传的段子可以佐证，如果问某位得奖的咖啡师：“你觉得星巴克的咖啡怎么样？”他一定会答：“我去星巴克从来不喝咖啡”</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><a style="color:#4990E2;text-decoration:none;"><span>2021中国咖啡线上评论挖掘研究报告</span></a></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>Manner差评分布：出餐太慢的差评比例较高，主要有几个原因：一是系统预估的取餐时间不准；二是门店内咖啡师太少；三是排队方面无人引导。此外，使用自带杯后份量不足也是一大槽点；不能使用现金也被消费者质疑。</span></p><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>| 收听平台 |</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>你可以在苹果播客、喜马拉雅、网易云音乐、小宇宙、QQ音乐等平台收听节目</span></p><span><br></span><span><br></span><br>
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- What is FM 1028?
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">1028由清华大学、哥伦比亚大学、康奈尔大学优秀毕业生联合发起，专注于消费领域新品牌的商业交流平台。我们汇集国内外前沿的新消费趋势与讯息，从年轻人视角分析新消费、科技对文化、经济和生活的影响，与未来对话。<br /><br /></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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