Welcome to the For Impact Podcast!
This is the destination for impact-driven entrepreneurs, striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and share insights and ideas that will help you amplify your impact!
Take The Free Impact Marketing Challenge
Our new Impact Marketing Challenge is coming soon, but right now you can still join our GMB Challenge here to maximize your Google Business Profile and unlock a whole new stream of clients without spending more money in ads!
(https://gmbchallenge.com/gmb-challenge-now-1)
<< Click To Join The Challenge >> (https://gmbchallenge.com)
About Your Host, Jared Erni
Jared Erni is a passionate marketing coach and founder of Attract to Scale, helping local business owners create compelling marketing strategies that don't require expensive ad campaigns or complicated SEO. His innovative Attraction Stacking system empowers small business owners to reach more potential clients and generate higher quality leads, resulting in increased income for their businesses. He is on a mission to help local businesses amplify their impact and create a ripple effect in the communities they serve through better marketing frameworks.
Connect with Jared:
Website: AttractToScale.com (https://attracttoscale.com/)
Facebook (https://www.facebook.com/jared.erni/)
Instagram (https://www.instagram.com/jarederni/)
Tiktok (https://www.tiktok.com/@jarederni)
Youtube (https://www.youtube.com/channel/UCRfobBM2G20llAY5pIQN8qA)
What My Broken Truck Window Taught Me About Marketing
In this compelling episode of the Four Impact Podcast, host Jared Erni dives deep into the world of impact-driven entrepreneurship. The session kicks off with Jared's personal story about an unexpected setback with his beloved truck, leading to a wider discussion on how business challenges can be reframed as learning experiences. From the trials of a basement waterproofing business to the power of an optimally-utilized Google Business Profile, this episode is packed with actionable advice for local businesses looking to thrive amidst the noise of today's competitive marketing landscape.
The conversation traverses a range of topics including the benefits of Google Business Profiles, the nuances between various Google ad types, and the anatomy of effective sales funnels. Key strategies for scaling small businesses are dissected with a focus on utilizing innovative tools like Google's Local Search Ads to achieve better market visibility. Moreover, the host offers a personal touch by sharing his strategies for overcoming adversity, emphasizing the importance of a positive mindset in the face of obstacles.
Key Takeaways:
Unexpected Setbacks: Challenges in business can be redefined as learning opportunities for growth and improvement.
Google Business Profile Advantage: Optimizing your Google Business Profile is essential for local businesses to stand out and attract clients.
Ads & SEO Strategy: Understanding the difference between Local Service Ads, Local Search Ads, and traditional SEO is crucial for targeted marketing efforts.
Sales Funnel Importance: Crafting an irresistible offer and a customer-centric sales funnel is key to converting traffic into leads and sales.
Utilizing AI and Software: Using platforms like local IO can automate aspects of Google Business profile management, enhancing efficiency and consistency.
Notable Quotes:
"But Google Business profile is going to be a really great starting point if it hasn't been something that they've been active in, because it takes very, I would say, relatively small effort to have good success with your Google profile."
"The purpose of a blog is to get viewers to read it. The purpose of a Facebook post is to get people to engage. The purpose of this has less to do of getting the attention of people and more about feeding the algorithm metadata so that you become more relevant."
"There's never been a channel on Google that has been easier to win in than Google Business profile today."
"Failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn."
"The new opportunity today is how do you cut through that noise and look for those ways to do it?"
Resources:
Impact Marketing Challenge: forimpactpodcast.com (http://forimpactpodcast.com/)
Local IO: A link to be released for optimizing Google Business Profile management. (Specific URL not provided in the transcript)
Mapleds Pro: The existing tool used for managing Google Business profiles.
GMB everywhere: A plugin mentioned for researching competitors and identifying business categories.
Don't miss out on the full episode to gain more valuable insights and learn about tools and strategies that can amplify your impact in the business world. Stay tun
3 Jun 2024
The Number 1 Mistake Small Business Make In Marketing
In this insightful episode of the Four Impact podcast, host Jared Erni delves into the intricacies of impactful entrepreneurship, aimed at those who strive to make a positive difference in their communities. This episode, rich in content for entrepreneurs looking to refine their marketing strategies, is nothing short of a masterclass in targeting and offer creation.
The conversation kicks off with an in-depth analysis of the most common marketing blunders faced by small businesses, highlighting the wastefulness of non-targeted marketing strategies. The host underlines the importance of crafting directed, customer-specific offers, using examples from Alex Hormozi's "$100 Million Offers" and Dan Kennedy's "Magnetic Marketing" to reinforce his points. Following this, listeners are treated to a live Q&A session, where the host addresses questions from entrepreneurs on creating compelling offers and effectively using their websites to convert traffic to sales.
Key Takeaways:
Most small business marketing fails due to non-targeted strategies, akin to casting flyers out of an airplane and hoping for the best.
Creating offers tailored to a specific customer increases perceived value and targets the crucial 5% of ready buyers.
A clear and concise offer can make a client feel "stupid" to say no, as highlighted in Hormozi's book.
Video content can humanize the business owner, making it easier to connect with and convert clients.
Implementing a value ladder in service businesses can help in upselling higher ticket services to established clientele.
Notable Quotes:
"Most small business marketing just stinks... there's so much wasted opportunity and wasted money when it comes to marketing." - Jared Erni
"The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target." - B
"You want an offer that is so good it makes people feel stupid to say no to." - B
"People will connect to your story and your why so powerfully..." - B
"The best thing to do is create this with it under, like, under 30 seconds. Just gonna be, like, 29 seconds of video." - B
Resources:
Book references mentioned are:
"$100 Million Offers" by Alex Hormozi
"Magnetic Marketing" by Dan Kennedy
For more on local search marketing and creating impactful offers, listeners are encouraged to join the Local Search Academy.
Encourage your entrepreneurial spirit by listening to the full episode of the Four Impact podcast for a wealth of insights on refining your marketing strategies and making lasting impact in your community. Stay tuned for more episodes packed with actionable advice and thought-leadership.
27 May 2024
Easy Hack To Find Popular Keywords For Local Search
In this informative and strategy-packed episode, host Jared Erni delivers actionable insights for impact-driven entrepreneurs looking to refine their local SEO and maximise their online presence effectively. We unpack critical distinctions between traditional SEO and local SEO, offering unique, easy-to-implement tips to optimize Google profiles for better keyword performance.
Dive into the nuances of local search optimization, as we explore the subtleties that set it apart from broader SEO techniques. Learn how the arrangement of your Google profile can significantly influence its ranking, thereby driving more traffic to your business and positioning ahead of competition. Discover free resources and tools, as mentioned by our guest, that aid in generating a list of high-performance keywords. Focusing on crafting engaging content that enhances your Google profile's visibility, the episode is a treasure trove for anyone aiming to boost their digital marketing efforts.
Key Takeaways:
SEO differentiation: Understand the distinction between traditional SEO and local SEO, emphasizing the latter's focus on optimizing your Google profile.
Keywords optimization: Gain insights into strategically incorporating keywords into your Google profile content, such as business descriptions and posts, to improve search rankings.
Google's suggestions: Learn a handy trick involving Google’s suggestion feature to find commonly searched terms to include as potential SEO keywords.
Q&A feature: Discover how using Google profile's Question and Answer feature can enhance your profile with relevant metadata.
Heat map tools: Explore advanced local SEO tools like local IO for a heat map perspective of keyword rankings across geographic regions.
Notable Quotes:
"Local search optimization is about ranking your Google profile so that your profile ranks."
"If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for."
"You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can."
"You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and A."
"Mapleds Pro is built into our community... to show you keywords."
Resources:
Website of guest's company: Humming AI (URL was not provided in the transcript)
Local SEO tool: Local IO (https://local.io (https://local.io))
Local SEO agency-level tool: Local Dominator (URL was not provided in the transcript)
The for Impact podcast website/subscription details (URL was not provided in the transcript)
Tune into the full episode for more insight into local search optimization and harnessing AI for enhancing business profiles. Keep up with 'for Impact podcast' for more valuable discussions that empower you, the entrepreneur, to make a meaningful impact with your work. Stay informed, stay inspired, and continue to grow with us.
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