Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.
“For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.
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Evermore Co.
2151 Troop Drive
Sartell, MN 56377
Selling a Sequel: Hollywood’s Best and Worst Film Repeats
With the release of Practical Magic 2 earlier this fall, we’ve been thinking a lot about how Hollywood tries to avoid the dreaded “sequel no one asked for” label when revisiting a beloved classic. For film studios and their marketing teams, it’s a unique dilemma: do you capitalize on the selling power of nostalgia (and risk tarnishing a franchise’s legacy), or do you invest in fresh, new ideas? Tell us what type of films you prefer to see in theaters…🎬 ▶️ Youtube: www.youtube.com/@For-WhatI...
30 Sept 2026
Revisiting the Clancy Case: Viral Coverage & What Comes Next
The Lindsay Clancy case is still at the top of news cycles and all over the internet, so we’re discussing the latest developments and analyzing whether it’s possible to sift through noise and if the internet gets too involved during super-viral and tragic events like this trial. Tell us, where do you think this case goes from here? ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/ 🍎 Apple Podcasts: https://podcasts.apple.c...
12 Sept 2026
Squish, Sip, Repeat: 7 Brew’s Recipe for Marketing Success
7 Brew has become a bit of a coffee phenomenon for younger generations, so we had to bring in another one of our Gen Z team members, Izzy, to help break down why their latest “squishy” promotion is a stroke of marketing genius. Do you think this hyper-trendy approach to caffeination is a long-term recipe for success? ☕️‼️ ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/ 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/fo...
24 Aug 2026
Emily Thorndike and Social Media on Trial
What happens when social media commentary becomes part of a criminal trial? In this episode, we’re discussing the viral video that brought Emily Thorndike into the Lindsay Clancy trial and what it could signal for social media’s growing influence in courtrooms. ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/ 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/for-what-its-worth/id1856286343 🎵 Amazon Music: https://mu...
10 Aug 2026
Myspace, Your Space: Social Nostalgia is Back
It’s official: Myspace is coming back, and millennials across the world are grateful. Or are they? In this episode, we’re discussing the marketing tactics behind this move, and whether or not we think this nostalgic platform can succeed in a new world of social media algorithms. Tell us, are you counting down the days until Myspace returns, or are you all social-ed out? 📱👥 ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/ 🍎 Appl...
8 Jul 2026
Playing the Brand Game, World Cup Edition
The World Cup is all anyone is talking about this month…so we might as well talk about it some more. 😉🏆 We’re breaking down the most interesting and memorable insights we’ve gathered as the football matches continue, from the brands outperforming the official FIFA sponsors to the unconventional bonds being formed between international cities like Boston and Glasgow…sister city friendship bracelet, anyone? 🫶 ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart....
2 Jul 2026
New York, New York: The City that Never Stops Trending
The Big Apple: land of the Knicks, Taylor Swift’s wedding venue and…Empire State Building climbers? New York City is no stranger to publicity stunts, and we’re both intrigued and slightly concerned by the events of the last week. Listen as we dissect the most recent shocking moments in the city and explore who is the most impacted when it comes to responsive marketing campaigns. ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/ ...
14 Mar 2026
Our Biggest Olympic Marketing Takeaways from Milan
It’s a Winter Olympic year, which means winter sport fans everywhere have been tuned into their TVs for the last month. This year stood out though, and not always for the right reasons. From major upsets to Gold-medal triumphs, listen for our biggest takeaways from Milan. What was your favorite moment from this year’s Olympics? ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/ 🍎 Apple Podcasts: https://podcasts.apple.com/us/podc...
13 Feb 2026
Super Bowl LX: Nostalgia, Celebs, and AI
In this episode of “For What It’s Worth,” we’re breaking down all things Super Bowl LX: the good, the bad, the…AI generated? Join us as we talk through audience fatigue, nostalgia, and the good old-fashioned storytelling we saw in advertisements this year. What was your favorite commercial? Watch all the ads we covered in this episode below. Svedka: https://youtu.be/pkeWRI2yJGM?si=phk4YGhNNkay8JgH Dunkin’: https://youtu.be/Gr96AsZGFQc?si=lydbYrxrhWdlaLDr Budweiser: https://youtu.be/a_...
26 Nov 2025
Still Searching: The Josh Guimond Story
In this episode of “For What It’s Worth,” Jessica and Kayla explore the Josh Guimond story, 23 years after his tragic disappearance from St. John’s University. Listen along as they unpack the leading theories, discuss new media attention that reignited search efforts, and explore why this case still grips the local community decades later. After digging into the details yourself, what are your theories about what happened to Josh? Josh Guimond Simply Vanished Podcast Series, Episode 1...
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