A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.
Funnel Reboot
Claim This Podcastby Glenn Schmelzle
237 episodes
Updated Daily
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Podcast Overview
A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.
Language
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Publishing Since
8/16/2017
1 verified contact email on file for Funnel Reboot
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Recent Episodes
June 22, 2026
Earn It! with Steve Pratt
<p dir="ltr">Everyone makes content now. But having content doesn't automatically mean anyone will actually consume it. There are brands with long-running programs and audiences that carve out time for their content, while other brands' programs fade because it became a thankless chore. What's different between content that's adored and content that dies in obscurity? </p> <p dir="ltr">The brands that win make content that audiences don't see as branded content. Where the work they made was so genuinely useful, or surprising, or true — that instead of feeling exploited, the recipients felt like they were being favored.</p> <p dir="ltr">A gift doesn't need your logo on it. Your fingerprints are already there.</p> <p dir="ltr">Our guest knows how to do this. His early career was working in production at AOL and several TV and radio networks. Then in 2014 he launched Pacific Content, an agency he built into the one brands trusted when they wanted to stop making noise and start building audiences. It was acquired by one of the country's largest media companies in 2023. What he learned doing that became the book Earn It, which came out in 2026.</p> <p dir="ltr">Let's go to this talk with Steve Pratt.</p> <p dir="ltr">Chapter Timestamps:</p> <p dir="ltr">00:00 Why Content Gets Ignored</p> <p dir="ltr">01:00 Meet Steve Pratt</p> <p dir="ltr">02:12 Attention Is Finite</p> <p dir="ltr">04:38 Be The Party Host</p> <p dir="ltr">06:52 Marketing As A Gift</p> <p dir="ltr">08:23 From You Not About You</p> <p dir="ltr">09:55 Bravery And Commitment</p> <p dir="ltr">12:46 Promote The Gift</p> <p dir="ltr">15:03 Podcast Case Studies</p> <p dir="ltr">21:07 Measuring Time And Trust</p> <p dir="ltr">24:04 Fewer Things Better</p> <p dir="ltr">25:35 Expertise Over Platform</p> <p dir="ltr">27:04 Pacific Content And Wrap Up </p> <p><strong> </strong></p> <p dir="ltr">Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.</p> <p> </p>
June 9, 2026
From Adversaries to Advocates: How to win friends (and budgets) with data
<p>I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership. </p> <p>I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained everything including coming to board meetings with a dozen custom-branded donuts. </p> <p>Thankfully, the a solution I have come up with isn't extreme and it doesn't require donuts.</p> <p>I was recently given the chance by a local association - the OPMMA - to give a talk and I picked this problem. </p> <p>I hope as you listen to how I think it's solved and the three moments where this method demands doing the opposite of what our gut says to do.</p> <p>So give a listen to 'From Adversaries to Advocates'</p> <p>All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site.</p>
May 25, 2026
Using CRM for Total Recall, with Brandon Drake
<p>We humans like conversations that keep moving forward. Every time we share some detail about ourselves, we expect the other person to remember it. </p> <p>If they bring that detail back up in our next interaction, we feel pleased and want to keep that relationship going. Conversely, we get annoyed when they blast us with messages we had already said didn't interest us. </p> <p>This is severely problematic for us sales and marketing professionals. The sheer volume of people and details we all encounter is too much to keep straight in our outbound emails, let alone in our heads, and that's why we use CRMs. </p> <p>But there are many CRMs out there and to fit a business, they all need to be customized. That's where our guest comes in. </p> <p>A graduate of CalState in information systems, he worked in data analyst roles for several tech companies, including a Customer Relationship Management company that sold to enterprises. Wanting to work more with solopreneurs and SMBs, he decided to go out on his own as a CRM consultant to show them sustainable relationship-building techniques. Suffice to say, he is able to deliver immediate benefits to his clients under this business model.<br /> <br /> He also has a passion for coaching people on their nutrition, which explains why both components are blended in the name of his business - the health data guy. </p> <p>Let's go to Laguna Beach to speak with Brandon Drake. </p> <p>Chapters/Timestamps:</p> <p>00:00 Why Memory Matters<br /> 00:34 Meet Brandon Drake<br /> 02:19 From Burnout to Health<br /> 03:44 Back to CRM Consulting<br /> 07:00 Relationship First CRM<br /> 09:14 Automated Nurture Emails<br /> 11:20 Crowdsourced Content Engine<br /> 12:11 Bio Form Data Hack<br /> 16:11 Progressive Profiling Scores<br /> 19.45 PSA: Funnel Reboot Reading Room<br /> 20:29 Segmentation Beats Spray<br /> 26:46 Protect Email Reputation<br /> 28:16 AI Needs Process First<br /> 32:28 Where to Find Brandon</p> <p>Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.</p>
237 total episodes available
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