FUTURE OF MARKETING PODCAST

About FUTURE OF MARKETING PODCAST

With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all. Two years back I stepped out of the corporate world to start my own consulting practice and also founded a Brand Storytelling company. I keenly follow global marketing trends and help my clients leverage the best practices to discover and unlock their brand potential. In this podcast I will regularly share my experiences and the latest marketing news and trends.

Publisher

Sanjay Mudnaney

Category

business

Language

en

Explicit

No

First episode

11 May 2021

Latest episode

23 Jul 2023

Latest episodes

12 episodes in the feed.

1. 

   23 Jul 2023

   Build Your Personal Brand in 30 days

   In this podcast I share what it takes to build a personal brand in the digital world .

2. 

   2 Oct 2022

   Death of Advertising

   Advertising has been disrupted by Tech , what is emerging is interesting . Let me share the talk from my webinar.

3. 

   18 Sept 2022

   Brand Storytelling Webinar

   A Brand Story comes to life when the customer is included in the Story. When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then . The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD . If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances . Then came TV and yet again my job as a marketeer was force interrupt my customer . Then things changed , we first had internet , but Iphone changed everything . Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume . And they don’t consume advertising, they consume entertainment , they consume stories and they consume videos . Over 90% of traffic on internet is videos. over 90% of the data is on mobile. When brands saw this , they stopped advertising , they started entertaining , they became storytellers , they became film makers. The hero of the brand story was not the brands but the consumer. Products / brands were placed in the stories . Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world. You don't need need expensive equipment to make films become a storyteller , the mobile phone works. PR changed too , earlier it was the journalist and the editor who would be the gate keepers , now we have influencers, anyone with a voice and passion for what they do , who can get in front of the camera, or write , all you need a smart phone to begin with. You don't need to be a big brand or have big budgets to tell stories , social media is a big leveller . Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers. Join me in the webinar I conducted today to experience the power of brand storytelling .

4. 

   3 Sept 2022

   Entrepreneur Mindset Podcast what I learnt from my journey

   I became an entrepreneur at 54 , it was not easy , there were challenges I faced . But its been the most amazing experience I had , I am sharing from my experience . Entrepreneur Mindset is for everyone , not just those who begin their own business it is also for those who are in jobs.

5. 

   21 Jul 2021

   Rethink Brand in times of Digital

   In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?

6. 

   26 May 2021

   Before you begin any business , ask this important question.

   This is one of the first questions I ask all my clients 1. Why do you exist 2. What would be missed in the world if you do not exist ? Purpose is what adds meaning and brings teams together. Great leaders enrol teams into a vision. Join me in this podcast with this essential question.

7. 

   18 May 2021

   To Grow Your Business don't Sell Tell Your Brand Story

   In the Digital world , we are the stories we tell and if you do not tell your Brand Story , no one else will !

8. 

   15 May 2021

   How to Build your Social Media Strategy a step by step approach

   In this podcast I share step by step approach to build your social media strategy .

9. 

   12 May 2021

   When Consumers become Activists

   Research has shown that majority of consumers will boycott a brand because of its position on a social or political issue , and it is no longer ok for brands to sit on the sidelines.

10. 

    11 May 2021

    How to Build a Powerful Personal Brand ?

    You are either a brand or you are a commodity, you have the choice . In this podcast I share with you some secrets to build a powerful personal brand in the digital world.

11. 

    11 May 2021

    Advertising is Dead

    Marketing has changed , are you ready. With the advent of internet and mobile phone the power has moved into the hands of the consumers , they decide what they wish to consume.

12. 

    11 May 2021

    This was my Secret to Grow Sales by 300%

    Early in my career I learnt one of the most important lessons of sales . I asked my sales team to forget their targets ! and the business grew by 300 ! Times have changed but even now in the digital world the principles of what I learnt are relevant.