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FUTURE OF MARKETING PODCAST

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by Sanjay Mudnaney

12 episodes

Updated Daily

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Podcast Overview

With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all. Two years back I stepped out of the corporate world to start my own consulting practice and also founded a Brand Storytelling company. I keenly follow global marketing trends and help my clients leverage the best practices to discover and unlock their brand potential. In this podcast I will regularly share my experiences and the latest marketing news and trends.

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Publishing Since

5/11/2021

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Recent Episodes

July 23, 2023

Build Your Personal Brand in 30 days

In this podcast I share what it takes to build a personal brand in the digital world .

October 2, 2022

Death of Advertising

Advertising has been disrupted by Tech , what is emerging is interesting . Let me share the talk from my webinar.

September 18, 2022

Brand Storytelling Webinar

A Brand Story comes to life when the customer is included in the Story. When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then . The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD . If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances . Then came TV and yet again my job as a marketeer was force interrupt my customer . Then things changed , we first had internet , but Iphone changed everything . Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume . And they don’t consume advertising, they consume entertainment , they consume stories and they consume videos . Over 90% of traffic on internet is videos. over 90% of the data is on mobile. When brands saw this , they stopped advertising , they started entertaining , they became storytellers , they became film makers. The hero of the brand story was not the brands but the consumer. Products / brands were placed in the stories . Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world. You don't need need expensive equipment to make films become a storyteller , the mobile phone works. PR changed too , earlier it was the journalist and the editor who would be the gate keepers , now we have influencers, anyone with a voice and passion for what they do , who can get in front of the camera, or write , all you need a smart phone to begin with. You don't need to be a big brand or have big budgets to tell stories , social media is a big leveller . Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers. Join me in the webinar I conducted today to experience the power of brand storytelling .

12 total episodes available

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What is FUTURE OF MARKETING PODCAST?: With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all.

Two years back I stepped out of the corporate world to start my own consulting practice and also founded a Brand Storytelling company.

I keenly follow global marketing trends and help my clients leverage the best practices to discover and unlock their brand potential.

In this podcast I will regularly share my experiences and the latest marketing news and trends.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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