by Tracy Greenan and Fija Dahlia
Game-Changing Style is the premier podcast, offering in-depth exploration of the role of skins in gaming through insightful conversations with industry experts. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, or professional. Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies that are shaping how in-game cosmetics are revolutionizing brand building in the gaming industry.
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🇺🇲
Publishing Since
10/21/2024
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March 25, 2025
<p>We're delighted to be joined by <strong>Nic Hill</strong>, the Co-Founder and <strong>Head of Interactive </strong>at <strong>Sawhorse Productions</strong>, a leading agency specializing in immersive experiences through film and gaming, creating innovative content for major brands and studios.</p><p>In this episode, Nic takes us on a deep dive into <strong>Sawhorse's</strong> <strong>Alo Yoga collaboration</strong> in <strong>Roblox</strong>. With an impressive <strong>117 million visits</strong> since its inception in 2021, it's one of the most successful fashion brand experiences on the platform. </p><p>Learn the <strong>key factors behind its remarkable achievement</strong> and discover the most crucial step for brands looking to bridge their presence in gaming and what role wearables play.</p><p>As an <strong>official brand creator partner</strong> and <strong>brand media partner</strong> in the <strong>Roblox Partner Program</strong>, Nic explains how this dual position gives <strong>Sawhorse</strong> a unique advantage when working with brands.</p><p>With the company's recent foray into <strong>Fortnite</strong> with <strong>Rogue Wave</strong> and <strong>Mickey 17,</strong> discover how developing experiences in Fortnite differs from <strong>Roblox</strong>, especially when considering the community and audience.</p><p>Join us as we explore the evolving landscape of brand experiences in gaming platforms, offering valuable insights for marketers and developers alike.<br></p><p><br></p><p><strong>Game-Changing Style </strong>is the premier podcast dedicated to <strong>skins in gaming</strong>. Join us as we <strong>unveil the playbooks for building the world's greatest brands in gaming</strong> through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.</p><p>Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.</p><p><strong>Game-Changing Style</strong> is the proud producer of the <strong>Fashion in Gaming Awards</strong>.</p><p>----</p><p>The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.</p><p><br></p><p>© 2025 Game-Changing Style, The Fashion Collector LLC </p><p>All Rights Reserved.</p>
March 16, 2025
<p>In this episode of <strong>Game-Changing Style</strong>, we’re honored to be joined by our special guest, gaming industry legend <strong>Dr. Richard Bartle</strong>, co-creator of the first virtual world, MUD, and pioneer of the <strong>Bartle Taxonomy</strong> model. We dive into his groundbreaking contributions to gaming and explore his fascinating views on the role of skins in games. Why are skins more than just cosmetic? How do they tie into identity and player motivations? Tune in for an insightful discussion with one of gaming’s most influential thinkers!</p>
February 19, 2025
<p>Join us and our special guest, Justin Hochberg! </p><p>His name might not sound familiar to some, but you have likely watched one of his many successful shows like <strong>The</strong> <strong>Apprentice </strong>or<strong> The Profit</strong> or experienced his brand campaigns featuring <strong>Snoop Dogg</strong>, <strong>Barbie</strong>, <strong>Forever 21</strong>, and <strong>The Voice.</strong></p><p>Justin is the founder and CEO of <strong>Virtual Brand Group</strong>, an award-winning company that designs, builds, and monetizes brands by integrating <strong>virtual and physical</strong> consumer experiences.</p><p>Today, Justin is partnering with <strong>Lionsgate Entertainment</strong>, the Hollywood film studio behind the <strong>Twilight</strong><strong> </strong>franchise, to bring the series—which has grossed over $3.36 billion worldwide—into the digital realm.</p><p>Tune in as Justin dissects <strong>Forever 21</strong>'s <strong>Roblox</strong> phenomenon, revealing how the fashion retailer achieved massive success with virtual fashion and avatar customization. Discover <strong>Lionsgate</strong>'s strategy for bringing franchises like <strong>Twilight</strong> into gaming and explore how virtual fashion and innovative product bundling expand the film's audience. Learn how these ventures serve as testing grounds for product ideas and provide valuable consumer data.<br /></p>
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