Podcast thumbnail for Global Content

Global Content

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by Marc Stöcker

7 episodes
Updated Daily
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Podcast Overview

Digital content is used all around the world to drive brands, sell products and build communities. Join me in my virtual travel around the globe to discover content that inspires, engages and sells. Let's look at conclusive stories, successful campaigns and winning posts and sit down with creatives from different backgrounds and nations to learn more about their market, process and perspectives.

Language

🇺🇲

Publishing Since

4/19/2020

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Recent Episodes

Episode thumbnail for An eastern perspective on website research and marketing

February 1, 2021

An eastern perspective on website research and marketing

<p>It's a tricky pasture to navigate when you are creating content for different continents especially when a different language is involved. You have to consider not only the cultural angle but also ensure the relevancy of it in the ever changing B2B market.</p> <p>Tackling this challenge day in and day out is <strong>Enchi Chang</strong>, who is an academician first, and content creator next. Coming from Taiwan, she uses her wide experience gained in academics and has developed a unique approach for the creation of B2B content.&nbsp;She explains in the podcast how different the Taiwan market is and how she helps companies like AMG Digital to not only harness this difference but grow with it.</p> <p>You can get in touch with Enchi Chang on Linkedin at <a href="https://www.linkedin.com/in/enchi-chang-3196589/">https://www.linkedin.com/in/enchi-chang-3196589/</a></p> <p>If you want to know more about me, feel free to hit me up on Linkedin at <a href="https://www.linkedin.com/in/marcstoecker/">https://www.linkedin.com/in/marcstoecker/</a> or visit <a href="https://www.mindrevolution.com/">https://www.mindrevolution.com/</a></p> <p>--</p>

Episode thumbnail for B2B Content Creation by an Engineer

November 12, 2020

B2B Content Creation by an Engineer

<p>Content, be in any format, needs to be engaging to keep the attention of a user. But is it the case when it comes to B2B? Why is the content created for a B2B industry usually not so appealing compared to B2C industry? </p> <p>I try to find this out by having a discussion with my colleague <b>Prashanth Krishnappa</b> who is a content creator with an engineering background. He specialises in creating B2B content for tech, engineering and software industries with storytelling being the core theme. </p> <p>You can get in touch with Prashanth on Linkedin at <a href="https://www.linkedin.com/in/prashanthkp4/"> https://www.linkedin.com/in/prashanthkp4/</a> <p>If you want to know more about me, please hit me up on Linkedin at <a href="https://www.linkedin.com/in/marcstoecker/"> https://www.linkedin.com/in/marcstoecker/</a> or visit <a href="https://www.mindrevolution.com/"> https://www.mindrevolution.com/</a> </p> <p> --- </p> Send in a voice message: <a href="https://anchor.fm/globalcontent/message"> https://anchor.fm/globalcontent/message</a>

Episode thumbnail for Tech writing for international audiences

September 21, 2020

Tech writing for international audiences

<p>Kristina Liebute is an international copywriter with a journalistic background. I had the opportunity to work with her in the past and the content she creates is always so remarkable. A well told story is central to her pieces and hence I asked her to come onto the show and talk about her experience crafting content for software developers, projects managers and tech people in general.</p> <p>You can reach Kristina best via LinkedIn:<br> <a href="https://www.linkedin.com/in/kristina-liebute-88715482/">https://www.linkedin.com/in/kristina-liebute-88715482/</a></p>

7 total episodes available

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Frequently asked questions

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What is Global Content?

Digital content is used all around the world to drive brands, sell products and build communities.

Join me in my virtual travel around the globe to discover content that inspires, engages and sells.

Let's look at conclusive stories, successful campaigns and winning posts and sit down with creatives from different backgrounds and nations to learn more about their market, process and perspectives.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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