The true story of limitless clean power, and why we still don’t have it.
Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians.
A limited narrative video podcast. 6 episodes per season, in 3 seasons.
UNBELIEVABLE. UNSCRIPTED. UNFOLDING.
Follow along the journey at @goingcleanpod on Instagram and TikTok
JOIN THE MISSION at https://www.goingcleanisdirtybusiness... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M2LUJxd2U3RW5JcnpBeEFPZXpELXhmWEJvd3xBQ3Jtc0ttV1pyN0hJVkMxUFRzMGJxYkRVajlFejFxQVpZa3d1bERzRTF2UzRrNjFFWDVhS2xmUjg0dDgwRDY4aFc3ZnVpYUF4c210WWNQM05UeldwNW4wTk1NN1lrWEMxVFZqalUtVkxfUkVFcGtYNTZNTVVNWQ&q=https%3A%2F%2Fwww.goingcleanisdirtybusiness.com%2F&v=Lp7Lxb9YfAM)
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Nick is given one week to move the factory and challenges the remaining staff to resurrect the company and build a fuel cell vehicle. But how?
The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians. JOIN THE MISSION at https://www.goingcleanisdirtybusiness. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M2LUJxd2U3RW5JcnpBeEFPZXpELXhmWEJvd3xBQ3Jtc0ttV1pyN0hJVkMxUFRzMGJxYkRVajlFejFxQVpZa3d1bERzRTF2UzRrNjFFWDVhS2xmUjg0dDgwRDY4aFc3ZnVpYUF4c210WWNQM05UeldwNW4wTk1NN1lrWEMxVFZqalUtVkxfUkVFcGtYNTZNTVVNWQ&q=https%3A%2F%2Fwww.goingcleanisdirtybusiness.com%2F&v=Lp7Lxb9YfAM)
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14 Mar 2026
Shot at dawn
After cutting with a deal with a Belgian manufacturer to make a fuel cell engine for his TV show, Nick receives an early morning phone call with the news that they are to be suddenly shut down.
The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians. JOIN THE MISSION at https://www.goingcleanisdirtybusiness. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M2LUJxd2U3RW5JcnpBeEFPZXpELXhmWEJvd3xBQ3Jtc0ttV1pyN0hJVkMxUFRzMGJxYkRVajlFejFxQVpZa3d1bERzRTF2UzRrNjFFWDVhS2xmUjg0dDgwRDY4aFc3ZnVpYUF4c210WWNQM05UeldwNW4wTk1NN1lrWEMxVFZqalUtVkxfUkVFcGtYNTZNTVVNWQ&q=https%3A%2F%2Fwww.goingcleanisdirtybusiness.com%2F&v=Lp7Lxb9YfAM)
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13 Mar 2026
Catalysis
Nick Abson had never built a car. He had no fuel cell. He had no company. So naturally, he
stood up in front of 3,000 people at an international conference and told the entire fuel cell
industry that he would beat Mercedes-Benz to it.
What started as outrage at watching a decent man get pushed off a stage turned into one of
the most unlikely promises ever made in the history of clean energy. And somehow, against
every conceivable odd, he would almost keep it.
In this episode, Nick recounts the moment he lost his temper in Long Beach and accidentally
started a revolution. He explains why the hydrogen fuel cell industry was already being
quietly controlled before it had even taken off, the sandwich shop explanation that changed
his daughter's mind, and the phone call from a Brooklyn acquaintance that led to the birth of
Zevco, his zero emissions vehicle company, in a hotel phone booth.
The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians. JOIN THE MISSION at https://www.goingcleanisdirtybusiness. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M2LUJxd2U3RW5JcnpBeEFPZXpELXhmWEJvd3xBQ3Jtc0ttV1pyN0hJVkMxUFRzMGJxYkRVajlFejFxQVpZa3d1bERzRTF2UzRrNjFFWDVhS2xmUjg0dDgwRDY4aFc3ZnVpYUF4c210WWNQM05UeldwNW4wTk1NN1lrWEMxVFZqalUtVkxfUkVFcGtYNTZNTVVNWQ&q=https%3A%2F%2Fwww.goingcleanisdirtybusiness.com%2F&v=Lp7Lxb9YfAM)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
12 Mar 2026
Epiphany
Nick Abson brought you Queen's We Will Rock You and Kate Bush's Wuthering Heights. Then in 1990, everything changed.
Burnt out, broke, and at his lowest point, lying in the snow in a French forest contemplating never getting up, Nick walked back to his farmhouse with nothing but a desperate idea and a woodland full of trees to sell. What followed was a 35 year obsession that would put him in the crosshairs of oil companies, government departments, and forces he never saw coming.
In this first episode, Nick recounts the moment he discovered hydrogen fuel cell technology, a clean, limitless power source that predates oil and gas, worked in space, and was quietly buried on Earth. He speaks candidly about the TV show that started it all, the oil executive who told him gasoline had 25 years left, and why the man who could have changed the world is still working alone in a barn in rural France.
The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians. JOIN THE MISSION at https://www.goingcleanisdirtybusiness. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M2LUJxd2U3RW5JcnpBeEFPZXpELXhmWEJvd3xBQ3Jtc0ttV1pyN0hJVkMxUFRzMGJxYkRVajlFejFxQVpZa3d1bERzRTF2UzRrNjFFWDVhS2xmUjg0dDgwRDY4aFc3ZnVpYUF4c210WWNQM05UeldwNW4wTk1NN1lrWEMxVFZqalUtVkxfUkVFcGtYNTZNTVVNWQ&q=https%3A%2F%2Fwww.goingcleanisdirtybusiness.com%2F&v=Lp7Lxb9YfAM)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
10 Mar 2026
Season 1 Trailer
You know those stories that just won't let you go?
The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians. JOIN THE MISSION at https://www.goingcleanisdirtybusiness. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M2LUJxd2U3RW5JcnpBeEFPZXpELXhmWEJvd3xBQ3Jtc0ttV1pyN0hJVkMxUFRzMGJxYkRVajlFejFxQVpZa3d1bERzRTF2UzRrNjFFWDVhS2xmUjg0dDgwRDY4aFc3ZnVpYUF4c210WWNQM05UeldwNW4wTk1NN1lrWEMxVFZqalUtVkxfUkVFcGtYNTZNTVVNWQ&q=https%3A%2F%2Fwww.goingcleanisdirtybusiness.com%2F&v=Lp7Lxb9YfAM)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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