Going Deep with Plunge Games

March 12, 2025

Upending the Marketing Playbook & Driving a Successful Global Game Launch with Amanda Lulewicz of Muus Collective

<p>For our first-ever episode, we&#39;re sitting down with fashion &amp; games marketing leader, Amanda Lulewicz of Muus Collective! We learn how Amanda upended the traditional marketing playbook in bringing Muus Collective&#39;s latest title, BELLEMINT, to the global stage, and unpack how the game is partnering with fashion retailer, REVOLVE, to drive real-world value for a different (and growing) type of audience. Amanda also explains how social, community, and inclusivity-building efforts contributed to the game&#39;s success - plus with a very special announcement for BELLEMINT players this month.</p><p><br></p><p>Topics addressed in this episode:</p><ul><li><p>How Muus Collective is building for the non-traditional gamer with its latest title, BELLEMINT</p></li><li><p>How Amanda’s team is approaching user monetization differently via their partnership with fashion retailer, REVOLVE</p></li><li><p>Generating user value both with and outside of the game in a way that motivates players to come back </p></li><li><p>How Muus Collective is appealing to GenZ audiences and self identified ‘non-gamers’</p></li><li><p>The role of social and community in BELLEMINT’s development and ongoing growth strategy</p></li><li><p>Non-traditional marketing and measurement strategies enlisted by Amanda throughout her time at Crowdstar, Glue, EA and Muus Collective</p></li><li><p>The key differences between working at a AAA studio and a small games startup</p><p><br></p><p><br></p></li></ul><p>To get in touch with the show, click <a href="mailto:abby@plunge-games.com" target="_blank" rel="ugc noopener noreferrer">HERE</a></p><p><br></p><p>To connect with Amanda, click here <a href="https://www.linkedin.com/in/amanda-lulewicz-marketing/" target="_blank" rel="ugc noopener noreferrer">HERE</a></p><p><br></p><p>To learn more about Muus Collective, click <a href="https://muuscollective.com/" target="_blank" rel="ugc noopener noreferrer">HERE</a> </p><p><br></p><p>To learn more about Plunge Games, click <a href="https://www.plunge-games.com/" target="_blank" rel="ugc noopener noreferrer">HERE</a><br></p>