A B2B demand gen podcast for early-stage tech founders and marketers that have little time but need results - fast. I bring you the winning strategies, tactics, and lessons in concise 10-minute episodes so you can focus on taking action and create demand for your products and services. Expect conversations and soundbites from myself along with CMOs, sales leaders and entrepreneurs in B2B tech who know how to drive growth, tear up the rulebook and build an effective demand gen model. Hosted by Samuel Roberts of Grow Demand.
19 - What Strategic Planning Looks Like for Early Stage B2B SaaS
Strategy is founded upon diagnosing your market and buyer. In this episode, I talk about why strategy is more about the things you choose not to do, along with four key things to consider with your strategic planning.
8 Aug 2021
18 - A Content Distribution Playbook for SaaS
In this episode, I’m going to give you a rundown of why content distribution is important and list the channels that hold the best opportunity for you as a B2B founder or marketer.
5 Aug 2021
17 - 5 Mistakes To Avoid On Your SaaS Website
From auditing several SaaS websites over the past 6 months, there were 5 common problems that stood out. In this episode, I explain how you can address each of them to ensure your website is a high-performing sales machine.
2 Aug 2021
16 - A Step-by-Step Framework to Create Your ICP
Knowing who your best customers are (and aren’t) is essential to driving faster growth. In this episode, I give you a simple framework to create your ICP so you can do better marketing and avoid high churn.
31 Jul 2021
15 - 4 Growth Marketing Tactics To Fuel SaaS Growth
Today, I discuss 4 growth marketing tactics that will help you drive growth. When you consider each of these tactics, I want you to think about the relationship and influence they have over customer acquisition, customer retention and customer experience - all of which are key for growth.
29 Jul 2021
14 - The Go-To-Market Approach That Kills Early Stage Startups
In this episode, I discuss the most common go-to-market approach that's hurting early-stage startups. Whilst the model may have driven serious growth 10 years ago, it no longer aligns with the buyer for two key reasons...
27 Jul 2021
13 - Customer Demand & The Forces of Progress
Demand generation is about two things. Forces that drive change and forces that resist change. None of us just wake up and decide to buy a new tech solution. It's the activation of these forces that determines whether demand is created...
24 Jul 2021
12 - How to Drive Growth Through Communities & Groups
Over the past few years, online communities have exploded across Slack, LinkedIn and Facebook. In this episode, I explain how B2B tech founders can leverage the power of content and community to drive growth for their business.
22 Jul 2021
11 - 6 Steps To Build The Brand Of Your Founder
Building a strong personal following on social can be a huge competitive advantage for founders. Today's fastest growing tech companies are driving serious revenue through platforms like LinkedIn and so in this episode, I provide a 6 step plan to help you start doing the same.
19 Jul 2021
10 - Landing Your Dream Customer With One Social Media Interaction
Sometimes you don't need a bunch of lead magnets behind you to engage buyers. In this episode, I explain how you can land a dream customer simply by monitoring and engaging with them via social (when executed in the right way).
18 Jul 2021
9 - The #1 Mistake B2B SaaS Founders Make (And What To Do About It)
As a B2B SaaS founder, there is no shortage of hurdles to overcome. Sometimes, the hardest thing to do is get out of your own way. In this episode, I discuss the #1 mistake I encounter when working with B2B SaaS founders and marketers.
15 Jul 2021
8 - Becoming Nobody in An Attempt to Becoming Somebody
In today's episode, I talk about how B2B tech companies and individuals can fall into the trap of becoming an echochamber. Whether you sound like every other competitor in your space or you harvest popular opinions and adopt them as your own, there's something you lose along the way.
14 Jul 2021
7 - A Winning Sales & Marketing Agenda for B2B SaaS Startups
Most weekly meetings are a massive yawnathon... I know. However, a proper meeting structure keeps your business on track and ensures everyone is aligned around the right metrics and outcomes. In this episode, I provide a foundational structure for your weekly sales and marketing meeting.
12 Jul 2021
6 - Crack Your Company Values in Less Than 10 Minutes
Some founders find them fluffy, some simply don't know where to start. In this talk, I run through a super quick exercise to help you uncover your business values and how they can help connect you and your emplyees together.
10 Jul 2021
5 - Consistency Is Nothing Without Strategy
On LinkedIn, consistency is a word that's currently very popular. Be consistent with your marketing, be consistent with your messaging, be consistent with your posting, the list goes on. This is sound advice but I find many B2B tech founders can often end up in a pickle. They get caught up in the tactics (i.e. driving consistent marketing activities) but can do so without a strategic foundation in place. I explain why this can be harmful and provide perspective on how you can ensure you're driving consistency the right way.
23 Jun 2021
4 - The Journey to $1M ARR and Achieving a 98% Close Rate with Kate Bradley Chernis
In this talk, I speak with Kate Bradley Chernis (https://www.linkedin.com/in/katebradley/) (Founder of Lately (https://www.lately.ai/)) to discuss the journey to $1MM ARR and how they’re hitting a 98% close rate. We talk about how you can ignore the SaaS rulebook to drive better results, leverage social to acquire your dream customers, investor challenges and much more…
9 Jun 2021
3 - How Solopreneurs Can Leverage Storytelling & Brand with Ash Rathod
In this talk, I speak with Ash Rathod, agency founder and Content Strategist who helps solopreneurs connect with their buyers through great storytelling. Ash drives huge engagement across LinkedIn to win business and so in this Q&A, we talk about his methods, how F.O.P.O (fear of people’s opinions) stops people from posting on social media, and the main reasons why solopreneurs fail.
21 May 2021
2 - Malcolm Wild on Transforming Brands into Profitable Businesses
In this discussion, I speak with Malcolm Wild, Chief Strategy Officer for SAI digital. As a man of many talents, Malcolm has built multiple successful businesses and now helps transform brands into profitable enterprises. Malcolm is a globally experienced technology leader and entrepreneur, helping businesses mature from start-up to corporate. As a leader in strategy and business growth, Malcolm has occupied many roles across his career (CEO, CIO, CTO and Founder) within eCommerce, technology and agency side. In this Q&A, we explore what businesses often get wrong, what stops them from growing and what separates the average from the great.
3 May 2021
1 - Spencer Ploessl On The Power Of Brand Marketing & Creativity
In this talk, I speak with Spencer Ploessl, a brand marketer and creative extraordinaire with over 15 years in the industry. Together, we cover a range of topics such as what B2B marketers can learn from B2C and why brands fail to connect with their customers. Spencer now helps brands and startups connect brands with their customers by answering questions, solving problems, and delivering value to reach goals and grow business.
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