This a podcast dedicated to talking about the boring stuff with marketing. Not all marketing has to be flashy, and the things that work, are always the old fashioned best practices. This podcast will highlight what those best practices are from others in the industry and how you can apply them to your own marketing strategy
Bringing Originality and Strategy to B2B SEO with Bill Gaule
Today I welcome Bill Gaule to the show, the SEO director and co-founder of SERPSculpt, a B2B SEO and content marketing agency.
In this talk, we'll discuss:
- Different ways to create original content that ranks
- How to blend copywriting with SEO
- How to start with strategy at the beginning of an SEO engagement
- Where SEO and AI might be heading in the next few years
- Irish food vs Colombian food
- Common mistakes B2B companies need to avoid with their SEO
25 Sept 2024
Focusing on Strategy over Tactics with Usman Akram
Episode 2!! We're rolling!
Today I welcome Usman Akram onto the show, a digital strategist from Omniscient Digital. I've been following Usman for a while now on LinkedIn and this talk with him completely blew me away. He's a brilliant mind when it comes to marketing and strategy.
In this talk, Usman covers:
- Why it's important to focus on strategy over tactics
- How audience research should guide your SEO and content strategy
- Reddit's growth on the SERPs and how companies should adjust to this
- Shifting our view on how we approach AI in general
- How startups should approach SEO compared to more established companies
This was a great talk overall and Usman dropped countless knowledge bombs throughout the episode.
Hope you enjoy!
3 Sept 2024
How Prioritize User Experience and Content Updates in your SEO Strategy with Jacob Statler
Welcome to the first episode of my podcast! I'm excited to be finally rolling this thing out.
In my first episode I talk with Jacob Statler of Stat Digital, an SEO-led content marketing agency.
In this episode we'll talk about:
The benefits of prioritizing user experience in SEO
Why you should avoid relying too much on AI content
Using SMEs to create high quality content
How to go about revamping a blog
Bonus tip on using LinkedIn for lead generation
Hope you enjoy!
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