You are probably wondering "Why should I listen to this lady?" Well, I'll give you some reasons... When I started practicing digital marketing, I thought that every brand has a story to tell. A story that can be a fairy tale with the right resources and lead the company to grow. Thus the name of Growthtale = Growth + Tale. In this channel, I am going to share with you some tips and random stories from my work & personal experience. Hear me 1/week.
The Future of Product-Led Storytelling with Clair Byrd
Guest Speaker: Clair Byrd Clair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies. Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applicatio...
4 Feb 2021
How Neuroscience Can Empower Marketing with Louisa Dunbar
Guest Speaker: Louisa Dunbar Louisa is the founder of a web design agency called OrangeGrove. She has been involved in the webby world ever since leaving university! Design and psychology are her biggest passions! She is figuring out what makes people tick (and click) and do the things they do. I have been following her on LinkedIn and everything she shares is truly valuable. In this episode, we have an AMAZING talk about neuroscience and how it can influence marketing. We discussed the fol...
20 May 2020
Events & Conferences in the Post-Covid Era
Guest Speaker: Anna Papadopoulou In this episode, we have a super insightful conversation with Anna (Community & Events Manager at TechSaloniki), trying to predict the future of the event management sector. Questions arose in this episode: Go virtually, postpone, or cancel?Will the lack of networking affect how businesses communicate?Are hybrid events the new normal?How can virtual events be more interactive?How the events industry will recover from this pandemic?
4 May 2020
How to use TikTok for Business: Is this the end of Instagram Stories?
In this episode, I will guide you through TikTok and we will discuss how important it can be for your business and your social media marketing mix. Then I will analyze ten (10) tips on how to use and optimize TikTok for your brand. Enjoy 😉
17 Apr 2020
Coronavirus and the impact on the Travel Industry: Key takeaways for Hoteliers
Guest Speaker: Maria Kechagia In this episode, we have a short, insightful conversation with Maria (Digital Marketing Professional specializing in the travel industry & Digital Marketing Instructor), sharing with us some key takeaways for hoteliers. We discuss about the "new" consumer behavior regarding the post-covid era and how this will affect the tourism industry. Finally, we propose some ideas for hoteliers on how to revise their marketing and communication strategies. List of the...
2 Apr 2020
Coronavirus Lockdown: A day in the life of a marketer
Guest Speaker: Sophia Tachmazidou In this episode, we have a friendly conversation with Sophia (Partner Engagement Executive at interworks.cloud), sharing with us tips and tools she is using to manage work from home. Moreover, we discuss how easy or difficult it can be for marketers to stay productive and creative during coronavirus lockdown. We will share with you what is helping us while working from home. Me, as a freelance marketer and Sophia, as a corporate marketer! List of the tools/...
20 Mar 2020
How to manage Coronavirus (COVID-19) crisis through Social Media for SMEs
👋 Hello everyone, I hope you are all safe at home and healthy. Before you start hearing this podcast, I want to clarify a few things: This podcast is not about analyzing Coronavirus itself. There are experts in the medical field that can do this better. More reliable sources right now can be the World Health Organization, Centers for Disease Control and Prevention, or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.I wasn't ve...
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