Pod Engine
Podcast thumbnail for haarper

haarper

Claim This Podcast

by haarper

2 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

As a marketing consultancy, we focus on what works, not what’s fashionable. We're in the business of research-led segmentation, targeting and positioning, leading to intelligent strategy and exceptional brand management. Notable or modest, we’ve supported a range of organisations across a variety of industries identify their consumers, positioning their offerings strategically, to produce business returns. Reliable, trustworthy, communicative and honest. If those words resonate with you, we would love to chat. Please email us at hello@haarper.co

Language

🇺🇲

Publishing Since

9/17/2020

Visit WebsiteAppleView on Apple PodcastsRSS Feed

1 verified contact email on file for haarper

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

Episode thumbnail for E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market.

October 26, 2020

E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market.

<p>Targeting helps to - <br> </p> <ul> <li>Allocate resources (both financial, staff and assets)</li> <li>Align the product marketing team with a succinct message</li> <li>Leads to identifying our product positioning built off of perceptions and associations of consumers</li> <li>Define objectives</li> </ul> <p><br></p> <p>Dan's article on Targeting: https://www.haarper.co/2020/10/targeting20/</p> <p>Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX</p> <p>Thanks for listening. If you want to chat further, contact us: dan@haarper.co and nick@haarper.co</p> <p><strong>Reading:&nbsp;</strong><a href="https://effworks.co.uk/ten-best-charts-binet-field/" rel="noreferrer noopener" target="_blank">https://effworks.co.uk/ten-best-charts-binet-field/</a></p>

Episode thumbnail for E1 - The Importance Of Research

September 17, 2020

E1 - The Importance Of Research

<p>As a marketer, there’s no reason not to do research. It not only makes your job easier, but you can report to and brief those higher up with confidence. What you’re saying is backed up by accurate primary and secondary data.</p> <p>Don’t know where to start with the research process? Give the podcast a listen and read the article to help you along.</p> <p>Nick's article on Research: https://www.haarper.co/2020/08/lockdown-research/</p> <p>Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX</p> <p>Thanks for listening. If you want to chat further, contact us: dan@haarper.co and nick@haarper.co&nbsp;</p> <p>--<br> Walking the walk - Simon Peel, Adidas - https://www.youtube.com/watch?v=rbT8TqBUgOs</p>

2 total episodes available

Deep-dive analytics for haarper

Sign up to explore

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is haarper?

As a marketing consultancy, we focus on what works, not what’s fashionable.

We're in the business of research-led segmentation, targeting and positioning, leading to intelligent strategy and exceptional brand management.

Notable or modest, we’ve supported a range of organisations across a variety of industries identify their consumers, positioning their offerings strategically, to produce business returns.

Reliable, trustworthy, communicative and honest.

If those words resonate with you, we would love to chat. Please email us at hello@haarper.co

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.