Great Work for Restaurants is the podcast for independent restaurant owners on Toast POS who want to get more covers, more direct orders, and more from the marketing tools already built into their system.
Every episode, host Pam Monteith, Owner and Founder of Great Work Online, shares one practical thing you can do this week to grow your restaurant without more ad spend, without more delivery app dependency, and without needing to be a marketing expert.
If you are already on Toast, this show is for you.
Fill Your Midweek Before the Holiday Rush | S2 EP 22
Everyone plans December, but your quarter is decided by the weeks around it.
In this episode, Pam Monteith walks independent restaurant owners through three campaigns to send before Thanksgiving: a holiday party invitation by email, a midweek booking invitation for regulars, and a gift card plan that fills January and February.
Then she names the three numbers to judge them by: covers, average check and prime cost. Not opens.
Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
Website: greatworkonline.com
Blog: greatworkonline.com/blog
Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/
Follow Pam on Instagram: https://www.instagram.com/pam_monteith/
13 Oct 2026
You Were Never Meant to Be Your Own Marketing Department | S2 EP 21
You did not open a restaurant to become a marketer. Marketing is the one job that never rings, so it waits while every louder job gets done first.
In this episode, Pam Monteith explains why handing marketing to a specialist protects the hours that matter most, and shares four ideas for doing it well: decide what stays yours, hand over a number instead of a task, give access and one short weekly rhythm, and judge the work by your books. Then she turns to why the person running your campaigns needs to read your numbers.
Tonight's one task: draw a line down a page. On the left, what only you can do. On the right, what someone else could.
Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
Website: greatworkonline.com (greatworkonline.com%E2%81%A3)
Blog: greatworkonline.com/blog (greatworkonline.com/blog%E2%81%A3)
Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/
Follow Pam on Instagram: https://www.instagram.com/pam_monteith/
6 Oct 2026
Your Menu Is Already Doing Your Marketing | S2 EP 20
Your menu is the most-read thing your restaurant publishes. It sits in five or six places you may have forgotten, and it works for you or against you whether you tend it or not.
In this episode, Pam Monteith walks through four small habits: say it in plain typed words, keep one source of truth, test with specials before committing, and check it with your thumb. Then she turns to the dishes that pay you, and why plate cost matters.
Tonight's one task: read your own menu on your phone as a stranger would.
Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
Website: greatworkonline.com
Blog: greatworkonline.com/blog
Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/
Follow Pam on Instagram: https://www.instagram.com/pam_monteith/
Host of How To Build A Team Podcast?
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