Microsoft partners share their tips, strategies, and experiences on how to grow their practices and collaborate on better customer solutions. Hosts Anthony Carrano and Rudy Rodriguez, founders of Dunamis Marketing, a tech B2B marketing agency with years of experience as IT entrepreneurs, bring you a series of success stories from Microsoft Partners working together. Whether you are new or experienced in the Microsoft ecosystem, you’ll learn from topics that will help you create more opportunities through partnering. Listen to Profiles in Partnership podcast today!
IAMCP Profiles in Partnership
Claim This Podcastby Dunamis Marketing
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44 episodes
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Podcast Overview
Microsoft partners share their tips, strategies, and experiences on how to grow their practices and collaborate on better customer solutions. Hosts Anthony Carrano and Rudy Rodriguez, founders of Dunamis Marketing, a tech B2B marketing agency with years of experience as IT entrepreneurs, bring you a series of success stories from Microsoft Partners working together. Whether you are new or experienced in the Microsoft ecosystem, you’ll learn from topics that will help you create more opportunities through partnering. Listen to Profiles in Partnership podcast today!
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Recent Episodes
June 9, 2026
How Microsoft Partners Drive Healthcare Transformation Through Collaboration
<p>How partnership transformed healthcare and created lasting community impact.</p><p><br></p><p>What happens when a Microsoft partner focuses on impact before revenue? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with Ronelle Naidoo, Chief of Sales at Mint Group, Microsoft South Africa's Country Partner of the Year. Ronelle shares how Mint partnered with healthcare leaders and fellow Microsoft partners to digitize millions of patient records, reduce hospital wait times, and create employment opportunities for more than 100 young people. The conversation explores trust-based partnerships, workforce development, AI's impact on the partner ecosystem, and why collaboration remains the most powerful growth strategy in the Microsoft community.</p><p><br></p><p><strong>Top 5 Intriguing Takeaways for IAMCP Partners</strong></p><p>1. Partnership Creates Greater Impact Than Going Alone</p><p>Mint intentionally shared project ownership with multiple Microsoft partners, proving that collaboration can deliver larger outcomes than a single partner working independently.</p><p><br> 2. Customer Success Should Drive Every Technology Decision</p><p>The project wasn't about digitizing records. It was about improving healthcare access, reducing patient wait times, and delivering better outcomes for citizens.</p><p><br></p><p>3. Trust Is Built Through Shared Values, Not Contracts</p><p>Successful partnerships require aligned values, open communication, mutual accountability, and a willingness to solve problems together.</p><p><br></p><p>4. Workforce Development Can Be a Competitive Advantage</p><p>By hiring and training more than 100 young people from local communities, Mint created a scalable workforce while delivering meaningful social impact.</p><p><br></p><p>5. AI Is Reshaping Customer Expectations</p><p>Partners must evolve from technology providers into trusted advisors as customers become more informed and AI changes how buying decisions are made.</p><p><br></p><p><strong>Guest:</strong></p><p>Ronelle Naidoo, Chief Sales Officer at Mint Group</p><p>Personal LI: <a href="https://www.linkedin.com/in/ronelle-naidoo-44abbb171/">Ronelle Naidoo</a></p><p>Company url: <a href="https://za.mintgroup.net/">Mint Group | Website</a></p><p><br></p><p><strong>Hosts:</strong></p><p>Anthony Carrano</p><p>LinkedIn: <a href="https://www.linkedin.com/in/anthonycarrano/">Anthony Carrano</a></p><p>Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a></p><p><br></p><p>Rudy Rodriguez</p><p>LinkedIn: <a href="https://www.linkedin.com/in/eljefe1austin/">Rudy Rodriguez</a></p><p>Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a></p><p><br></p><p>International Association of Microsoft Channel Partners: <a href="https://www.iamcp.org">IAMCP | Website</a></p><p><br></p><p><strong>Notable Quotes:</strong></p><p>• “It's a big pie, and everybody can share from that pie."</p><p>• "You can only create tomorrow with everybody, not from a singular perspective."</p><p>• "It's okay not to be in the driver's seat all the time."</p><p>• "People buy from people."</p><p>• "You are not bigger than the outcome."</p><p><br></p><p><strong>Chapters</strong></p><p>00:00 – Introduction</p><p>04:17 – The Healthcare Challenge</p><p>10:36 – The Ubuntu Empowerment Program</p><p>12:40 – Creating Jobs Through Technology</p><p>15:20 – Lessons from Real-World Partnership Challenges</p><p>23:50 – Expanding Impact Beyond Technology</p><p>27:28 – What High-Trust Partner Networking Looks Like</p><p>31:24 – AI and the Future of Microsoft Partners</p><p>35:00 – Evolving Customer Expectations</p><p>42:56 – Building Successful Partnerships</p><p>45:00 – Final Advice for Microsoft Partners</p><p>48:00 – Closing Thoughts</p><p><br></p><p><strong>Why Listen?</strong></p><p>If you're a Microsoft partner looking to build stronger P2P relationships, expand your impact, create customer value, and navigate the future of AI-driven transformation, this episode provides a practical blueprint for what successful collaboration looks like in action.</p><p><br></p>
May 26, 2026
How Microsoft Partners Build Scalable Multi-Partner Solutions
<p>What happens when Microsoft partners move beyond referrals and build a true collaborative operating model? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with leaders from the IAMCP Seattle chapter to explore how eight partner organizations formed the Seattle Joint Solutions Group. Together, they built a scalable framework for delivering integrated AI, cloud, modernization, and business transformation solutions, powered by trust, shared expertise, and AI-driven collaboration.</p><p><br></p><p><strong>Top 5 Intriguing Takeaways for IAMCP Partners</strong></p><p>1. P2P Collaboration Can Evolve into a Full Operating Model</p><p>The Seattle Joint Solutions Group moved beyond simple partner referrals and created a structured framework where eight companies jointly deliver integrated solutions under one collaborative model.</p><p><br></p><p>2. AI Helped Define and Scale the Partnership Strategy</p><p>The group used AI tools and agent-based analysis to map each company’s capabilities, identify solution overlaps, create messaging, and develop 35 joint market-ready offerings.</p><p><br></p><p>3. Trust Is the Real Foundation of Multi-Partner Growth</p><p>The partners emphasized that weekly communication, transparency, shared wins, and mutual accountability were critical to making the consortium successful.</p><p><br></p><p>4. Small Partners Can Compete Like Large Consultancies</p><p>By combining capabilities across multiple firms, the consortium can pursue larger RFPs, deliver end-to-end solutions, and provide enterprise-level value at SMB and mid-market price points.</p><p><br></p><p>5. This Model Could Expand Across IAMCP Chapters Nationwide </p><p>The Seattle group hopes to create a repeatable framework other IAMCP chapters can adopt to drive scalable multi-partner collaboration throughout the Microsoft ecosystem.</p><p><br></p><p><strong>Notable Quotes:</strong></p><p>• “Faster alone, but farther together.” — Pat Hart</p><p>• “We can behave like a much larger organization.” — Paul Solski</p><p>• “There is just that sense of wanting to see one another excel even beyond our own benefit.” — Alexandra Matthiesen</p><p>• “A rising tide raises all ships.” — Denny Ghim</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Introduction to the Seattle Joint Solutions Group</p><p>03:25 Why Eight Microsoft Partners Formed a Consortium</p><p>05:30 Benefits of Unified Delivery and Shared Expertise</p><p>08:20 Competing Against Larger Firms Through Collaboration</p><p>11:15 How the Group Uses AI to Map Capabilities and Solutions</p><p>16:45 Weekly Meetings, Trust Building, and Communication Cadence</p><p>20:00 Building 35 Frontier AI Solutions Together</p><p>30:45 Customer Wins, RFP Collaboration, and Shared Case Studies</p><p>36:00 Scaling the Model Across IAMCP Chapters</p><p>39:15 Microsoft Seller Opportunities and Co-Sell Potential</p><p>46:00 Advice for Partners Looking to Replicate the Model</p><p>53:00 Closing Thoughts and Key Lessons from the Consortium</p><p><br></p><p><strong>Guests:</strong></p><p>Seattle Solutions Group can be found on the IAMCP Seattle page on LinkedIn:</p><p><a href="https://www.linkedin.com/groups/4220587/">Seattle Solutions Group | LinkedIn</a></p><p><br></p><p>Paul Solski, Partner at Redmond Partner Group</p><p><a href="https://www.linkedin.com/in/paulsolski/">Paul Solski | LinkedIn</a></p><p><a href="https://www.redmondpartnergroup.com/">Redmond Partner Group | Website</a></p><p><br></p><p>Nigel Postings, Partner and Channel Partner Intelligence at Bizcise</p><p><a href="https://www.linkedin.com/in/nigelpostings/">Nigel Postings | LinkedIn</a></p><p><a href="https://www.bizcise.com/">bizcise | Website</a></p><p> </p><p>Promod Antony, President and CEO, Logic Intelligence</p><p><a href="https://www.linkedin.com/in/promodantony/">Promod Antony | LinkedIn</a></p><p><a href="https://www.logicintelligence.com/">Logic Intelligence | Website</a></p><p><br></p><p>Denny Ghim, Director of Channel Sales at Sandler Partners</p><p><a href="https://www.linkedin.com/in/denny-ghim-0473a013/">Denny Ghim | LinkedIn</a></p><p><a href="https://sandlerpartners.com/">Sandler Partners | Website</a></p><p><br></p><p>Michael Mpare, CEO at WMI Worldwide</p><p><a href="https://www.linkedin.com/in/michaelmpare/">Michael Mpare | LinkedIn</a></p><p><a href="http://www.wmiworldwide.com/">WMI Worldwide | Website</a></p><p><br></p><p>Katherine VanHenley, Direct of Internal Operations at WMI Worldwide</p><p><a href="https://www.linkedin.com/in/katherine-vanhenley-2710a81b/">Katherine VanHenley | LinkedIn</a></p><p><a href="http://www.wmiworldwide.com/">WMI Worldwide | Website</a></p><p> </p><p>Alexandra Matthiesen, Founding Partner at 2nd Forge Group</p><p><a href="https://www.linkedin.com/in/amatthiesen/">Alexandra Matthiesen | LinkedIn</a></p><p><a href="https://2ndforgegroup.com/">2nd Forge Group | Website</a></p><p> </p><p>Patrick Hart, Director of Sales and Business Development at REVTech</p><p><a href="https://www.linkedin.com/in/patrick-hart-nhl/">Patrick Hart | LinkedIn</a></p><p><a href="https://revtechllc.com/">REVTech | Website</a></p><p><br></p><p><strong>Hosts:</strong></p><p>Anthony Carrano</p><p>LinkedIn: <a href="https://www.linkedin.com/in/anthonycarrano/">Anthony Carrano</a></p><p>Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a></p><p><br></p><p>Rudy Rodriguez</p><p>LinkedIn: <a href="https://www.linkedin.com/in/eljefe1austin/">Rudy Rodriguez</a></p><p>Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a></p><p><br></p><p>International Association of Microsoft Channel Partners: <a href="https://www.iamcp.org">IAMCP | Website</a></p>
May 12, 2026
How Partners Are Building Alliances to Win Bigger Microsoft Deals
<p>What if your biggest competitors could become your greatest growth lever? In this episode of IAMCP Profiles in Partnership, Devesh Aggarwal shares how strategic alliances, not transactional partnerships, help Microsoft partners scale, win global deals, and compete with larger firms. Learn how trust, transparency, and clear roles enabled a multi-partner alliance to deliver complex Dynamics projects across regions. If you're looking to grow through P2P collaboration, this episode delivers practical insights you can apply immediately.</p><p><br></p><p><strong>Top 5 Intriguing Takeaways for IAMCP Partners:</strong></p><ol><li>Partnerships must be long-term, not transactional</li></ol><p>Sustainable growth comes from strategic alliances—not one-off deals.</p><ol><li>Transparency builds trust and wins deals</li></ol><p>Being upfront about capabilities (and gaps) strengthens credibility with both partners and customers.</p><ol><li>Define clear roles (“swim lanes”) across partners</li></ol><p>Each partner must own specific expertise to avoid overlap and confusion.</p><ol><li>Involve partners early in pre-sales</li></ol><p>Most failed partnerships happen because alignment starts too late.</p><ol><li>AI must be sold as a solution, not a product</li></ol><p>Partners who understand business processes win more AI opportunities.</p><p><br></p><p><strong>Guest:</strong></p><p>Devesh Aggarwal, CEO at Compusoft Advisors</p><p>LinkedIn: <a href="https://www.linkedin.com/in/deveshaggarwal/">Devesh Aggarwal</a></p><p>Company: <a href="https://www.compusoftadvisors.com/">Compusoft Advisors</a></p><p><br> <strong>Hosts:</strong></p><p>Anthony Carrano</p><p>LinkedIn: <a href="https://www.linkedin.com/in/anthonycarrano/">Anthony Carrano</a></p><p>Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a></p><p><br></p><p>Rudy Rodriguez</p><p>LinkedIn: <a href="https://www.linkedin.com/in/eljefe1austin/">Rudy Rodriguez</a></p><p>Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a></p><p><br></p><p>International Association of Microsoft Channel Partners: <a href="https://www.iamcp.org">IAMCP | Website</a></p><p><br></p><p><strong>Notable Quotes:</strong></p><ul><li>“Partnerships that last are not transaction-based—they have to be long-term and strategic.”</li><li>“Transparency was very key. The customer knew they were working with two partners—but saw one team.”</li><li>“A partnership is no different than a marriage—somebody has to compromise.”</li><li>“The biggest challenge is when partners are not involved from the pre-sales stage.”</li><li>“AI is not a transactional product—it’s a solution.”</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 – Welcome & Episode Overview</p><p>Introduction to IAMCP Profiles in Partnership and guest Devesh Aggarwal</p><p>01:40 – The Award-Winning Partnership Story</p><p>How a global IT services deployment led to strategic collaboration</p><p>03:46 – Building a Successful Partner Framework</p><p>Governance, roles, and transparency in multi-partner delivery</p><p>05:32 – Expanding the Model Across Use Cases</p><p>Applying the alliance approach to manufacturing and global expansion</p><p>07:40 – The Birth of a Formal Alliance</p><p>How three partners combined into a 500+ person Dynamics powerhouse</p><p>09:52 – The Pivotal Moment: Competing with Big Firms</p><p>Why smaller partners must collaborate to survive and grow</p><p>12:05 – Why Most Partnerships Fail</p><p>The dangers of transactional relationships and lack of trust</p><p>14:03 – The Importance of Pre-Sales Alignment</p><p>How early collaboration prevents downstream failure</p><p>16:07 – Keys to Building a Strong Alliance</p><p>Leadership alignment, trust, and shared vision</p><p>17:29 – AI Strategy for Microsoft Partners</p><p>Why AI must be positioned as a solution—not a product</p><p>20:47 – Managing Global Delivery Challenges</p><p>Handling cultural, language, and communication barriers</p><p>22:45 – Delivering a Seamless Customer Experience</p><p>Operating as one unified team across multiple partners</p><p>24:11 – Navigating Conflict and Ownership</p><p>How leadership resolves overlap and maintains balance</p><p>26:38 – Advice to Younger Partners</p><p>Build expertise first, then pursue strategic partnerships</p><p>29:00 – Closing Thoughts & How to Connect</p><p>Final insights and ways to reach Devesh</p>
44 total episodes available
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